Carlton Cards Has Reaffirmed Its Support for Mental Health
Kalin Ned — September 24, 2024 — Social Good
References: carltoncards & newswire
Carlton Cards advances mental health awareness in Canada through its annual 'Support Mental Health' campaign. Running throughout October, the campaign will donate a portion of proceeds from greeting cards sold at participating retailers to the Canadian Mental Health Association.
In partnership with national retailers, Carlton Cards has raised $230,000 over four years to promote mental health awareness and support across the country. New for 2024, the campaign includes a social media contest encouraging social connections and a downloadable 'Connection Calendar' to foster mental well-being.
Carlton Cards' campaign aligns with a growing awareness of the importance of mental health and the role of social connection in maintaining well-being. The partnership with the Canadian Mental Health Associationensures that proceeds directly support meaningful mental health initiatives across Canada.
Image Credit: Carlton Cards
In partnership with national retailers, Carlton Cards has raised $230,000 over four years to promote mental health awareness and support across the country. New for 2024, the campaign includes a social media contest encouraging social connections and a downloadable 'Connection Calendar' to foster mental well-being.
Carlton Cards' campaign aligns with a growing awareness of the importance of mental health and the role of social connection in maintaining well-being. The partnership with the Canadian Mental Health Associationensures that proceeds directly support meaningful mental health initiatives across Canada.
Image Credit: Carlton Cards
Trend Themes
1. Mental Health-centric Marketing - Brands are increasingly launching campaigns focused on mental health awareness, enhancing their social impact and resonating with values-driven consumers.
2. Social Media Contests for Good - Utilizing social media contests to promote well-being and social connections can engage audiences while supporting significant causes like mental health.
3. Charitable Proceeds Campaigns - Donating proceeds from product sales to charities allows companies to support meaningful initiatives and foster stronger community ties.
Industry Implications
1. Greeting Card Industry - The greeting card industry can leverage cause-based campaigns to boost sales and enhance brand loyalty among socially conscious consumers.
2. Mental Health Services - Partnerships with brands can provide crucial funding for mental health services, expanding their capacity to offer support and resources.
3. Retail Sector - Retailers can benefit from aligning with charitable campaigns, which can drive customer engagement and increase foot traffic while supporting important causes.
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