This Campaign for Telfastin Allegro Features Hidden Dangers
Leslie Chen — January 21, 2014 — Marketing
References: publicis.ch & adsoftheworld
This Telfastin Allegro campaign depicts the dangers of allergy season for those who suffer from all that sneezing, runny and itchy nose business.
You probably wouldn't guess that these print ads were made for allergy medicine if you were only taking a quick glance. The true danger depicted in these ads are cleverly hidden within the images; one of the advertisements features a gas station at night with trees in the background complete with creepy faces etched onto their trunks. The ads are finished off with the words "Danger lurks everywhere," a feeling that most allergy sufferers can probably agree with.
The Telfastin Allegro Campaign comes from Publicis in Zurich, Switzerland with Thomas Wildberger as the Chief Creative Officer.
You probably wouldn't guess that these print ads were made for allergy medicine if you were only taking a quick glance. The true danger depicted in these ads are cleverly hidden within the images; one of the advertisements features a gas station at night with trees in the background complete with creepy faces etched onto their trunks. The ads are finished off with the words "Danger lurks everywhere," a feeling that most allergy sufferers can probably agree with.
The Telfastin Allegro Campaign comes from Publicis in Zurich, Switzerland with Thomas Wildberger as the Chief Creative Officer.
Trend Themes
1. Hidden Danger Ads - Opportunity to create creative and engaging advertisements that contain hidden messages or danger.
2. Allergy Awareness Campaigns - Opportunity to create campaigns that raise awareness to the struggles and dangers of allergies.
3. Creative Product Marketing - Opportunity to showcase products in a creative and unexpected way to capture consumer attention.
Industry Implications
1. Pharmaceuticals - Opportunity to create engaging and educational marketing campaigns for allergy medicine and other pharmaceutical products.
2. Advertising - Opportunity for advertisers to think outside of the box and create unique and captivating campaigns that break through advertisement clutter.
3. Consumer Goods - Opportunity for consumer goods companies to utilize creative and unexpected marketing tactics to capture consumer attention and increase brand awareness.
3.5
Score
Popularity
Activity
Freshness
