Halls Cough Drops Let You Take the Deep Breaths You Need in Life
Jonathon Brown — January 20, 2013 — Marketing
References: gethalls & adsoftheworld
In this series of print ads, Halls cough drops are presented as helpful in giving you the courage to face big moments in your life.
Halls cough drops are sweet, hard candies used as an easy-to-digest medication. They come in a variety of flavors including cherry and strawberry and leave your mouth feeling cool and relaxed. This sensation is the basis for these print ads, as they promote Halls cough drops as helpful for taking deep breaths. We all know taking a deep breath when you’re sick is a tough thing to do. We also know taking a deep breath is often associated with pressure-filled moments. Halls cough drops combined these two breath associated moments in these print ads.
One ad shows a stadium full of people and a mic stand, while the other shows a church decorated for a wedding.
Halls cough drops are sweet, hard candies used as an easy-to-digest medication. They come in a variety of flavors including cherry and strawberry and leave your mouth feeling cool and relaxed. This sensation is the basis for these print ads, as they promote Halls cough drops as helpful for taking deep breaths. We all know taking a deep breath when you’re sick is a tough thing to do. We also know taking a deep breath is often associated with pressure-filled moments. Halls cough drops combined these two breath associated moments in these print ads.
One ad shows a stadium full of people and a mic stand, while the other shows a church decorated for a wedding.
Trend Themes
1. Courage-induced Medication - Opportunity for medication brands to promote courage and mental wellbeing alongside physical healing.
2. Emotional Appeal in Ads - Marketers can use emotional storytelling to endear their products to consumers and create brand loyalty.
3. Multi-purpose Medication - Medication can be marketed with dual purposes such as physical and mental wellbeing to reach a larger market.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can take advantage of the mental health conversation in advertising medication as a dual-purpose product.
2. Marketing and Advertising - Brands can look for ways to appeal to consumers on an emotional level and form deeper connections through storytelling.
3. Consumer Goods - Consumer goods brands in the medication space can explore opportunities to market multi-purpose products to capture more market share.
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