This Clever Diarrhea Medicine Ad Simulates Being Trapped in a Bathroom
Laura McQuarrie — February 25, 2014 — Marketing
References: youtube & creativeguerrillamarketing
When it comes to marketing strategies for a diarrhea medicine, there doesn't seem to be very many ways to tactfully approach the issue without being downright gross. However, Yovis Viaggio came up with quite a clever campaign to promote its anti-diarrhea medicine. To simulate the condition of having diarrhea, Yovis Viaggio set up a stunt to trap people in the washroom.
The stunt was set up at an airport washroom, and after a traveller entered to use the facilities, a crew puts up an extra set of doors, trapping the traveller in what seemed like a maze.
Behind one of the newly-added doors was an advertisement promoting Yovis Viaggio, which will help them to avoid getting trapped in a washroom ever again.
The stunt was set up at an airport washroom, and after a traveller entered to use the facilities, a crew puts up an extra set of doors, trapping the traveller in what seemed like a maze.
Behind one of the newly-added doors was an advertisement promoting Yovis Viaggio, which will help them to avoid getting trapped in a washroom ever again.
Trend Themes
1. Interactive Advertisements - Creating clever and innovative advertisements that simulate an experience or tell a story around a product or service.
2. Marketing with Empathy - Approaching sensitive health-related topics like diarrhea in a more relatable and empathetic manner to create a lasting impression with target consumers.
3. Stunt-based Advertising - Designing attention-grabbing stunts to promote a product or service that leave a lasting impression on its target audience.
Industry Implications
1. Pharmaceuticals - Creating innovative marketing campaigns for prescription and over-the-counter medicines like Yovis Viaggio has done to reach consumers effectively through new marketing tactics.
2. Advertising Agencies - Partnering with brands to produce creative and effective marketing campaigns that can help companies develop their brand image and identity to achieve a competitive edge.
3. Travel and Tourism - Creating marketing campaigns designed to appeal to travelers that provide them with helpful, relatable, and fun experiences to generate more travel bookings and brand loyalty.
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