These March 2017 interactive trends feature an interesting array of marketing campaigns that aim to involve consumers in new and exciting ways.
One campaign that especially stands out comes from Vans, which is holding a 'Custom Culture' program that challenges high school students throughout the United States to create their own artful designs. The winner of the contest will receive a prize of $75,000 USD, which goes towards the art program in the school they attend. In addition, students who send in their designs will have their work featured on the brand's Instagram page, and the top 50 entries will have their submissions voted on by the public.
Also spotlighted is the wedding-focused fitness pop-up that was run by Healthspan, a UK-based vitamin and health-supplement brand. The pop-up is specifically focused on couples who are looking to shape up in time for their big day, and helps them to create clear goals for themselves within a specific time frame.
Top 30 Interactive Trends in March
From Edible Emoji Fragrance Promos to AR Documentary Apps:
Riley von Niessen — Mar 24, 2018 — Marketing
30
Romantic Digital Tattoos
Tiffany & Co.'s Tool Customizes Digital Valentine's Day Tattoos
29
Underground Sneaker Events
adidas Originals' EQT Sneaker Release Was Hosted in a Parking Garage
28
Gilded Fast Food Burgers
McDonald's is Giving Away a Big Mac Ring Dubbed the 'Bling Mac'
27
Youth Sneaker Design Contests
Vans Custom Culture Challenges High Schools to Re-Imagine the Shoes
26
Edible Emoji Fragrance Promos
The KKW Emoji Fragrance Press Kits Came in a Giant Chocolate Heart
25
Nostalgic VR Advertisments
Pepsi VR is a Pop-Up Marketing Booth at the Super Bowl LII
24
Spooky Breathing Bus Stops
Netflix's Altered Carbon is Promoted at This Frightening Bus Stop
23
Fast Food Dating Events
Leon is Hosting a Speed Dating Event for Valentine's Day
22
Lenticular Printing Packaging
Lenticular Printing gives a Second Wind to Fun Packaging
21
Vengeful Valentine's Day Specials
Hooters' Shred You Ex Event Rewards Jilted Lovers with Free Food
20
Wedding-Focused Fitness Pop-Ups
Healthspan's Activation Offers Health Resources to Couples
19
Creative Food Pairing Competitions
Trader Joe's is Asking Customers to Dream Up New Food Mash-Ups
18
AR Documentary Apps
BBC's Civilisations Series is Paired with the Interactive Civilisations AR App
17
Immersive Furniture Stores
Roman and Williams Guild Combines with a Restaurant to Sell Furnishings
16
Scent-Driven Matchmaking Campaigns
Match's 'Eau.M.G' Shares a Prospective Partner's Scent
15
Business-Focused Video Games
The American Mall Game Focuses on the Death of Shopping Centers
14
Matchmaking Pizza Bots
Domino's 'Dom Juan' Bot on Tinder Provides Pizza-Themed Pickup Lines
13
Senior Tattoo Parlors
Coca-Cola and Professor Green are Offering Free Tattoos for People Over 70
12
Drinkable Cocktail Flavor Bombs
Patrón's New Cocktail Fizzers Celebrate National Margarita Day
11
Live-Action Evasion Games
Endemol Shine UK Recreated Its Channel 4 'Hunted' Show as an Experience
10
Holiday AR Ads
Alibaba and Coca-cola are Bringing Cute Characters to Life with Alipay and AR
9
Virtual Supermarket Sommeliers
Lidl's 'Margot' is a Helpful "Winebot" on Facebook Messenger
8
AR Wartime Collectibles
The Royal British Legion's AR Campaign Connects Young Audiences to History
7
Dating-Style Homebuyer Events
The HSBC Home Bae Pop-Up Introduces "Speed Dating" for Co-Buyers
6
Crowdsourced Ad Campaigns
J.W. Anderson is Reaching Out to the Public to Create a Campaign
5
Tailored Pet Care Chatbots
Perfect Fit's Bot Creates a 'Perfect Fit Plus Programme' for Pets
4
Pop-Up Sneaker Hotels
Converse's 'One Star Hotel' Boasts Style, Sneakers and Special Guests
3
Astronomical Mascara Campaigns
Benefit Cosmetics is Launching Its New Mascara with Pink Astronauts
2
Poetic Sick Bag Campaigns
easyJet is Inviting Travelers to Write Valentine's Day Love Poems
1
Breakfast-Themed Emojis
Thomas' Bagels is Using the Popularity of Emojis to Advertise Bagel Day
Related Ideas
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Multi-Sensory ASMR Experiences
Valentino Beauty's Dubai Airport Pop-Up Featured Gilded Visuals
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Jelly Sandal Pop-Ups
Melissa will Host a Vibrant 'Melissa Frizzante' Event in Paris
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Collaborative Date-Ready Cosmetics
E.l.f. Beauty Unveils the New Collaboration with Tinder
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Hydration-Branded Ice Cream Trucks
Liquid I.VV.® Debuts Its Ice Cream Truck Tour
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
Collaboration Cosmetic Video Games
The Revlon x Redecor Fire & Ice Campaign is Interactive
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Ambassador-Focused Footwear Campaigns
Vans Launches a New Campaign for its OTW Line
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
AI-Powered Music Remixing Apps
Sprite is Reprising its Limelight Music Platform for Consumers
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
AI-Generated Phone Accessories
PopSockets Launches a New AI Artwork Designer and Giveaway Contest
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Immersive Keyboard-Focused Events
Logitech's Pop Icon Keys Event Merges Technology and Expression
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Esports Merchandise Capsules
PlayVS Partners with Emerge Apparel on a New Apparel Collection
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Home Decor Mobile Apps
Pottery Barn Officially Launches its Mobile App and New Design
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Animated-Photo AI-Fueled Chat Apps
EmbodyMe Unveils its New Xpression Chat Platform
Skate Culture Initiatives
The Bunt Jam Hosted By Vans Celebrates Toronto's Skateboard Community
Doodling Mental Health Apps
The 'Scribble Journey' App Encourages Art to Explore Emotions
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs