The Royal British Legion's AR Campaign Connects Young Audiences to History
Laura McQuarrie — February 16, 2018 — Tech
References: britishlegion.org.uk & adsoftheworld
To expand upon its successful 'Every Pin Tells a Tale' campaign, The Royal British Legion launched an all-new augmented reality campaign.
To tell the story of great sacrifice and triumph at the Battle of Passchendaele during World War I, The Royal British Legion commissioned a number of limited-edition Passchendaele poppy lapel pins. These special pins were created with British artillery shell fuses and earth samples collected from the site of the battlefield. With the help of technology company Blippar, the new campaign humanizes the 60,083 soldiers who bravely participated in battle.
When each pin is taken out of its commemorative box and scanned with the Blippar app, one will find themselves transported back in time by the deeply meaningful and personal stories of soldiers, pilots and nurses.
To tell the story of great sacrifice and triumph at the Battle of Passchendaele during World War I, The Royal British Legion commissioned a number of limited-edition Passchendaele poppy lapel pins. These special pins were created with British artillery shell fuses and earth samples collected from the site of the battlefield. With the help of technology company Blippar, the new campaign humanizes the 60,083 soldiers who bravely participated in battle.
When each pin is taken out of its commemorative box and scanned with the Blippar app, one will find themselves transported back in time by the deeply meaningful and personal stories of soldiers, pilots and nurses.
Trend Themes
1. Augmented Reality in Historical Education - Using augmented reality to bring historical events to life, creating immersive and engaging educational opportunities for young audiences.
2. Limited-edition Collectibles with Interactive Features - Creating collectible items that incorporate technology to provide interactive and personalized experiences for consumers.
3. Storytelling Through Immersive Experiences - Using technology to tell stories in a more immersive and emotional way, allowing people to connect with historical events on a deeper level.
Industry Implications
1. Education - Integrating augmented reality into history curriculum to enhance learning experiences and engage students in a more interactive way.
2. Collectibles - Blending traditional collectible items with modern technology to create unique and interactive products that resonate with consumers.
3. Entertainment - Developing immersive storytelling experiences using augmented reality technology to create emotional connections with audiences.
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