Vans Custom Culture Challenges High Schools to Re-Imagine the Shoes
Ellen Smith — February 6, 2018 — Fashion
References: customculture.vans & hypebae
As part of its Culture Ambassador Program, Vans is challenging high school students to design their own pair of slip-on sneakers in a competition titled "Vans Custom Culture."
The contest is supporting art education throughout the United States as the winner will receive $75,000 USD for their school's art program. All of the designs are being featured on the brand's designated Instagram, with standouts ranging from sharpie-based re-designs to imaginative cup cake-inspired creations.
To enter the competition, students are asked to register their high school, and to submit one design per school. After the designs are completed, a panel of judges will select the top 50 entries, from there, voting is open to the public.
Image Credit: @vanscustomculture
The contest is supporting art education throughout the United States as the winner will receive $75,000 USD for their school's art program. All of the designs are being featured on the brand's designated Instagram, with standouts ranging from sharpie-based re-designs to imaginative cup cake-inspired creations.
To enter the competition, students are asked to register their high school, and to submit one design per school. After the designs are completed, a panel of judges will select the top 50 entries, from there, voting is open to the public.
Image Credit: @vanscustomculture
Trend Themes
1. Custom Sneaker Design Contests - Opportunity for brands to engage with consumers and tap into their creativity through customizable products.
2. Promoting Art Education - Opportunity for organizations to support art education and foster creativity among young individuals.
3. Crowdsourced Design Competitions - Opportunity to leverage consumers' insights and preferences by involving them in the design process.
Industry Implications
1. Apparel and Footwear - Opportunity for apparel and footwear brands to offer customizable products that cater to consumers' individual tastes and preferences.
2. Education - Opportunity for education institutions and organizations to promote art education and inspire creativity in students.
3. Marketing and Advertising - Opportunity for brands to engage with their target audience and generate buzz through design competitions and social media promotion.
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