The top July 2024 social media trends highlight emerging apps and consumer engagement through niche interests.
From Peatch to Seen, new social media apps are launching to fill a void by offering unique experiences and interactions that are not typically provided by major platforms.
On TikTok, brands are leveraging the diverse communities on the platform by tailoring their marketing strategies to different segments. While some brands are releasing book-themed hot sauce sets for BookTok, short-form dating shows and menus influenced by viral recipes, others are hosting challenges, live events and in-person gatherings. This summer, Coffee mate issued the Iced Coffee DARE, inviting TikTok users to go outside and shout their love for the brand’s newest offerings.
Top 40 Social Media Trends in July
40
Ketchup Chocolate Bars
Ketchup & KitKat Pairings on TikTok Inspired the KitKat'Chup Bar
39
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
38
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
37
Phygital Gen Z Fashion
Walmart is Relaunching the No Boundaries Brand on Roblox
36
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
35
Next-Gen News Apps
Snades is a News and Culture App for Gen Z and Gen Alpha
34
Clothing Care Hotlines
Persil Launched a 24-Hour Wardrobe Refresh Hotline on TikTok Live
33
Plant-Based Breakfast Menus
Alpro and a Michelin-Trained Chef Collaborated on Inspiring Eats
32
Gen Z Skateboarding Campaigns
Samsung UK's First Flips Spotlights the Galaxy Z Flip5
31
Book-Themed Hot Sauce Sets
BookTok Inspired Walmart's Limited-Edition Hot Sauce Set
30
Iced Coffee Challenges
Coffee mate's Iced Coffee DARE Has Fans Loudly Declare Their Love
29
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
28
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
27
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
26
Short-Form Dating Shows
Caribou Coffee's Dream Date: A Sip at Love is Six Episodes on TikTok
25
AI-Powered Content Creation Platforms
Niloom.ai's Platform for Creating AR/VR Content Uses AI
24
Sunset View-Inspired Campaigns
Corona Canada Has Launched Its First National 'Sunset Spots' Guide
23
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
22
Lightweight Content Creator Cameras
Panasonic's LUMIX S9 is Compact and Convenient
21
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
20
Inluencer-Backed Lip Products
U Beauty and Tinx Launch the Plasma Lip Compound Tinted in Rom Com
19
Kid-Safe Streaming Services
Gabb Music+ Provides Kids-Safe Music Streaming Services
18
Photo-Based Travel Sharing
Mano is a Community Travel App That Lets You Pin Polaroid-Style Moments
17
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
16
$100K Summer Swimming Job
Online Marketplace Swimply is Hiring a Chief Pools Officer
15
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
14
Calming Room Service Mocktails
Royal Sonesta Offers a Virally Inspired Mocktail for Sleep
13
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
12
Summer Beverage Contests
Hiland Dairy Has Launched the Summer Sips and Snacks Sweepstake
11
Teen-Protecting Social Media Features
Meta Expanded its 'Limit' and 'Restrict' Instagram Tools
10
Spontaneous Chat Room Meetups
RandCall Offers 1V1 Calls with Other Young People
9
Burrito Celebrity Card Applications
Chipotle Extends Its Celebrity Card to Fans on Linkedin
8
Emoji-Inspired Customizable Web Browsers
Opera Allows You to Customize Browser Tabs with Emojis
7
Unskippable Instagram Ad Updates
Instagram Tests Ads That Can't Be Skipped
6
Cheeky Father's Day Promotions
Panera Celebrated Father's Day by Accepting Dad Jokes as Payment
5
Collaborative Social Networks
Peatch Makes it Easier for People to Connect and Work Together
4
Sunset-Sharing Apps
Sunshare is a Tool for Sharing Sunset Photography Around the Globe
3
Real-Time Night Life Maps
Bardar Provides Real-Time Information on Venues and Nightlife in Sydney
2
Digital Parenthood Platforms
Aura Has Launched the Digital Parenthood Community
1
Video Playlist Randomizers
The YouTube Playlist Randomizer Keeps Things Fresh Online
Related Ideas
Recruitment Metaverse Shops
IKEA on Roblox Merges Virtual Gaming and Real-World Job Opportunities
Chat-Based AI Calorie Counters
Journable Makes Calorie Tracking Effortless Through Integrated AI
Retro Vibrant Detailed Sneakers
The New Balance 1000 Sneaker Makes a Return on a Stealthy Colorway
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Artist-Assisting AI Tools
YourArt Supports Artists in Their Creative Processes with an AI Tool
Summer-Inspired Beverage Promotions
Tropical Smoothie Cafe is Running a Special Promotion
Lightweight Mirrorless Premium Cameras
Fujifilm Introduces the X-T50 APS-C Mirrorless Camera
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Bong-Shaped Vodka Bottles
Illadelph Vodka is a Premium Product in Uniquely Shaped Glassware
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Sun Safety Beach Takeovers
Sun Bum's Miami Beach Takeover Supported Safe Fun in the Sun
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Co-Branded Canned Food Products
Heinz and Richmond Partnered on Two New Permanent Products
Director-Approved Lip Balms
The Augustinus Bader x Sofia Coppola Tinted Balms are Plumping
Crayon-Themed Arm Cuffs
Nadine Ghosn Unveils the 'Color-FULL' Bracelet Collaboration with Crayola
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Beer Can Matchmakers
Voodoo Ranger's TallBoysOnly Matches Beer Lovers to Tall Cans
Mischievous Candy Metaverses
The Sour Patch Kids Mischief Tycoon Experience Engages Gen Alpha
Healthcare-Supporting Burrito Campaigns
Chipotle is Giving $1M in Burritos to Healthcare Workers
Retro Nightlife-Inspired Hotels
Necchi Architecture Designs the Hôtel Château d'Eau
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Riviera-Inspired Lip Shades
Glossier's Summer Capsule Collection Shares Exclusive Ultralip Shades
Textural Collaborative Bold Sneakers
Pass~Port Joins Vans on Another Joint Capsule
Limited-Edition Condiment Drops
Heinz Tested Its Two New Sauces in Restaurants Before Retail
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Cake-Flavored Nutrition Bars
Barebells Birthday Cake Has 20-Grams of Protein with No Added Sugar
Spicy Canned Milks
Carnation Kickin' Jalapeño Flavored Evaporated Milk is a First From the Brand
Intimate Wellness Hotlines
Playground Launched Pillow Talk with the 1-888-PLY-GRND Campaign
Community-Focused Healthy Habits Apps
Noom Recently Debuted Its New Health-Focused App — Noom Vibe
In-Game Fashion Collections
DKNY and Roblox are Debuting a 20-Piece Virtual Collection
Homestyle Premium Dressings
Pure J.L. KRAFT Fuses Homemade Quality with Storebought Convenience
Iced Coffee Challenges
Coffee mate's Iced Coffee DARE Has Fans Loudly Declare Their Love
Smoothie Pouch Cocktail Kits
Outshine Curated a Fruit Cocktail Kit for Adults
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Collaborative Streaming Game Experiences
Netflix and Roblox Partnered for a Digital Theme Park
Multipurpose Misting Fans
The Shark FlexBreeze Fan Offers Cooling Relief
AI Interior Design Tools
newroom.io Combines Creativity with Technology for Designers
Free Ice Cream Promotions
Kroger is Celebrating the Start of Summer by Giving Away 45,000 Pints
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Vibrant Race-Inspired Apparel Collections
Pacsun Debuts Its Collaboration with Formula 1® in Miami
Sun Care Concierges
The Supergoop! Concierge Matches Protective Formulas to Individual Needs
Sunset View-Inspired Campaigns
Corona Canada Has Launched Its First National 'Sunset Spots' Guide
Comprehensive Wellness Retreats
Alo Moves Partners with Waldorf Astoria Los Cabos Pedregal
Budget-Minded Point-and-Shoot Cameras
The Leica D-Lux 8 Has an Interface Inspired by its Q Line
AI Story-Writing Tools
'Naria' Helps Craft Short Stories or Books with Creative Prompts
Cookie Dough Croissants
Amorette’s Patisserie Serves a Creative Cookie Dough-Croissant Hybrid
Evening Milkshake Promotions
Sonic is Launching a Half Price Shakes Promotion for the Summer
Confident Energy Shots
Main Character 5-hour ENERGY Shots Champion Bold Expression
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Tangy Pickle Cracker Snacks
Goldfish Spicy Dill Pickle is Arriving for a Limited Time Only
Boy Band-Inspired Summer Partnerships
Atypique Partners with AJ Mclean of the Backstreet Boys
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Imaginative Condiment Campaigns
Heinz's 'You Can Already Taste It' Features a "No Taste Test"
Viral Grilled Cheese Burritos
Chipotle Teamed Up with a TikTok Creator to Share a Tasty Menu Hack
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
AI Music Creation Tools
AISong.ai Creates Personalized Compositions in Real-Time
Footballer-Backed Audio Campaigns
Bowers & Wilkins and David Beckham Partnered for a New Campaign
Sustainable Banking Solutions
IDEMIA Unveils the GREENPAY Wallet for Sustainably Minded Bankers
Chic Multi-Colored Lockers
Mustard Made Partners with Josh and Matt for the Rainbow Standard
Redesigned Father's Day Cards
CALM & The Or's Father’s Day Redesign Challenges Outdated Messaging
AI-Powered Content Rendering Tools
Toggle3D.AI Makes Significant Updates with AI-Powered Rendering
Photo-Based Travel Sharing
Mano is a Community Travel App That Lets You Pin Polaroid-Style Moments
Dad-Honoring Baked Goods
These Crumbl Cookie Father’s Day Treats Include Two New Options
AI Comic Story Tools
Story Diffusion Empowers Users to Explore Their Creative Potential
Healthful Spicy Recipes
MyFitnessPal and Tabasco Created a Co-Branded Recipe Collection
Collaboration Frozen Summertime Treats
Rita's Kool-Aid Tropical Punch Ice is Fruity and Creamy
Digital Sticky Note Tools
QR-NOTE Introduces a Modern Twist to the Traditional Sticky Note
Summer Bucket List Challenges
Teremana® Tequila Launched the Summer of Mana Bucket List Challenge
$100K Summer Swimming Job
Online Marketplace Swimply is Hiring a Chief Pools Officer
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Vibrant Single-Serve Jam Packs
The Concord Grape Chia Smash Squeezables are Eye-Catching
Personalized AI Trip Planning
Mindtrip Uses Conversational AI to Deliver the Best Experiences
Fruit Puree-Infused Lemonades
Taco John's Adds New Strawberry Sunset & Wildberry Wave Lemonade
Tropics-Inspired Mimosa Variety Packs
Suntide Introduces the Tropics Variety Pack
Calming Room Service Mocktails
Royal Sonesta Offers a Virally Inspired Mocktail for Sleep
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Fortune Cookie Flower Bouquets
P.F. Chang's Created a Heartfelt, Funny & Edible Mother's Day Gift
Turkey-Based Club Expansions
Scorpios Bodrum Marks the Club's Second Global Location
Bitters-Infused Cocktail Cubes
Yes Cocktail Co.'s Organic Sugar Cane Cubes Perfect Drink Flavors
Professional-Focused Dating Apps
Boardroom is a Dating App For Busy Professionals
Generative AI Dairy Tools
eVerse.AI Launched 'CowGPT' to Revolutionize the Indian Dairy Industry
Personality-Focused Dating Apps
The Bokay App Expands Its Services Across Canada
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
AI-Powered Chat Summary Features
Rakuten Viber Debuted a New AI Group Chat Assistant
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
Meeting Automation Tools
Standup Alice Helps Streamlines Meetings for More Efficient Time Use
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Free Sunscreen Initatives
The Save Your Skin Foundation is Deploying 40 Free Sunscreen Dispensers
Freshly Prepared Lemonade Drinks
These New Taco John’s Lemonade Beverages Come in Two Options
Enhanced Video Chat Platforms
WhatsApp is Elevating its Video-Call Functions with Screen-Shares
Quarter-Strength Spirits
Quarter Proof's Three Grain Spirit is a 15% ABV Expression
Hot Honey Nut Butters
Nutty Novelties' Habanero Honey Peanut Butter is Sweet and Spicy
Organic Cotton Beachwear
H&M Studio Uses Regenerative Organic Certified Cotton for its New Capsule
AI Playlist Makers
Maestro by Amazon Music Makes Playlists with a Simple Prompt
AI Road Trip Planners
Huuk Describes Itself as "Canva for Road Trip Travelers"
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
AI Sales Strategies
Reply AI Chat Offers an Innovative New Sales Demo System
AI Student Chat Apps
Student Life with Zapshot Enhances Communication with Artificial Intelligence
Tween-Targeted Weekly News Shows
Kelsey Russell is the Newest Co-Host of First Stop News
Soda-Based Mocktails
The Big Biscuit's Western Sodas are Enhanced with Coconut Cream & Lime
Authentic Dating Apps
Menta Social is a Dating App For People Looking for Real Connections
Pickleball-Friendly Speakers
The Speaqua Barnacle Pro 2.0 is a Waterproof Mounting Speaker
Fraud-Combating AI Solutions
Snipp Interactive Inc. Has Introduced CORRAL as a Fraud Solution
Celebratory Dad Donut Gifts
Duck Donuts Father's Day Donuts Come in the Dad Dozen or Half Dozen
Self-Expression Docu-Series
e.l.f. Beauty's Show Your(s)e.l.f Shares Stories of Bold Disruptors
Child-Centric Online Safety Campaigns
Wondershare FamiSafe Engages Parents with a Contest
Unread Message Consolidation Tools
BriefInbox Converts Unread Messages into a Daily Newsletter
Vlogger-Themed Meal Boxes
Zaxby’s Partnered with MrBeast on the New MrBeast Box Meal
Summer Travel Soda Promotions
Shloer and On the Beach Partnered on a New Summer Promotion
AI Restaurant Operations Tools
iOrder is a System Designed To Revolutionize Restaurant Orders
Sustainable Travel Methods
Intrepid Unveils a Sustainable Travel Service to Incentivize Rail Usage
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Inflation-Fighting Chicken Bites
Dave’s Bites from Dave's Hot Chicken are Perfect for Snacking
Sustainable Eurovision Capsules
LJMU Fashion Students are Designing a Sustainable Fashion Capsule
Caviar-Infused Face Mists
La Prairie's Skin Caviar The Mist Has Micro-Oil Drops in a Water Base
Supermarket Gin Clubs
Aldi's Gin Club Invites Members to Try Award-Winning Gin for Free
AI Dating Profile Optimizers
FirstPic Helps Users Analyze How Successful Their Dating Profile Is
Efficient Field Visit Planning
RouteSched Streamlines Routing Process for Field Representatives
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Nostalgic Web Browser Apps
iPod Social Turns Your Browser Into The Beloved Music Player
Musical BPM Calculators
BPM Finder is Perfect for DJs and Fitness Instructors
Fathers Day Short Films
Dove Men+Cares Debuted the 'Care Makes a Dad' Initiative
Budget-Minded Pizzeria Promotions
The Peter Piper Pizza Family Deals are Launching for the Summer
Sophisticated Cozy Cocktail Bars
Groupe la Tanière Recently Introduced Vieux Carré
Cheeky Job Advertisements
Panera Seeks Ranch Hand to Meet Customer Demands for the Sauce
Streaming Music Pack Promotions
Rustlers Debuts a New Boost Your Burger Initiative with Spotify
AI Screen Time Managers
'Meaning' Uses AI To Curb Excessive Screen Time and Enhance Productivity
Entertaining Business News Magazines
Business For You Magazine Brings Exciting Narratives
Musical Weather Forecast Playlists
SkyTunes Curates Your Day with a Playlist to Match the Weather
Daily Goal-Setting Tools
Manifest Daily Uses Vocalization and Positive Reinforcement