From reinvented sports bars to anti-social media travel initiatives and digital detox wearables, the top February 2019 social media trends give people the chance to engage—and disengage—in fun new ways.
Mid-January, an image of an egg posted to social media broke records as the most-liked post on Instagram, collecting over 52 million likes on the platform. Since then, the initiative has been revealed as a mental health awareness initiative and brands have been quick to reference the phenomenon with clever online campaigns.
These social media trends see the role of the influencer taking on new meaning with the release of social media-inspired fashion dolls, CGI cover models and campaigns that poke fun at some of the stereotypes that surround influencers and followers today.
Top 30 Social Media Trends in February
From In-Game Virtual Concerts to Anti-Screen Hotel Suites:
Laura McQuarrie — Feb 24, 2019 — Pop Culture
30
Humorous Social Media-Referencing Campaigns
The Instagram Egg Gets a Shout Out in This IKEA Poster
29
Social Media-Inspired Wavy Glasses
The Bentel Brothers' Eyewear Presents Purely Aesthetic Glasses
28
Exaggerated Contemporary Statement Dresses
The Viktor & Rolf Spring 2019 Became a Viral Sensation
27
Logo-Centric Custom Fashion
Nicole McLaughlin Creates Wearables with One's Favorite Brand Logos
26
Super Realistic CG Models
'Imma' is Designed by ModelingCafe -- a Tokyo-Based Company
25
Social Media-Compatible T-Shirts
The Insta Tee by Ironic Lux is an Example of Connected Fashion
24
Digital Personal Shopping Assistants
Piktorlabs' 'VERA' Recommends Based on Popular Styles & Media
23
Sultry Celebrity-Headed Cosmetic Campaigns
Kylie Jenner Promotes Her Valentine's Day Cosmetic Line
22
Helpful Digital Detox Patches
Stupid Studio and Jacob Sørensen Work on a Digital Addiction Cure
21
Branded Social Media Participation
Adobe Creative Suites' #10YearChallenge Boasts Brand Nostalgia
20
Social Media-Inspired Fashion Dolls
The Poseable #SNAPSTAR Dolls for Tweens Pair with a Free App
19
Low-Alcohol Drinking Initiatives
KEEL Vodka's 'Moderation Movement' Supports Balanced Lifestyles
18
Socially Inclusive Branding Projects
Benefit Cosmetics' Campaign Boasts a Model with Down Syndrome
17
Connected Japanese Smart Stadiums
NTT Boasts Multi-Media Stadiums with Community-Focused Features
16
AR-Enabled Billboards
Snapchat's Vertical Billboard Promotes a Snap Original Show
15
Conceptual Makeup Artist Accounts
Instagram's @kikopaint Spotlights The Work of Artist Kiki Nafig
14
Nostalgia-Inducing Archival Tributes
OLD CÉLINE Pays Homage to Designer Phoebe Philo's 10 Year Run
13
Social Series-Sharing Updates
Instagram Users Can Now Share Netflix Shows in Their Stories
12
Egg-Inspired Mental Health Ads
Hulu Taps the World_Record_Egg for a Positive Super Bowl Message
11
Temporary Humorous Rebrands
The Pizza Hut Brand Becomes Pizza Hut Hut in Time for the Super Bowl
10
Anti-Screen Hotel Suites
The Check Out Suite at Hotel Bellora Challenges Guests to Stay Offline
9
Juxtaposed Beauty Profiles
Instagram's @terrybarberonbeauty Finds Unexpected Makeup Inspirations
8
Personalized Travel Deal Chatbots
The 'Travel Professor' Lets Users Pinpoint the Best Deals
7
Competitor Content-Analyzing Platforms
The 'Hemlock' Platform Shows What Competitors are Posting
6
Bitter-Sweet V-Day Packaging
Polar Seltzer Covers the Two Extremes of the Romantic Holiday
5
Reality TV Show Bars
The Xfinity Reality Bar is a "Sports Bar" for Fans of Reality TV
4
Anti-Influencer Fashion Campaigns
Diesel's 'Be a Follower' Campaign Depicts Influencer Antics
3
Location-Based Messaging Apps
The 'Theo' Chat App Creates Chatrooms for Public Spaces
2
In-Game Virtual Concerts
DJ Marshmello Held the First-Ever Fortnite Concert for Millions of Fans
1
Adventurous Social Activity Apps
The 'More' App Lets Users Plan or Partake in Activities
Related Ideas
AI-Powered Social Personality Quizzes
My Insta Personality Playfully Analyzes Instagram Profiles
AI-Powered Digital Avatars
Instagram Now Allows Users to Create Their Own AI Avatars
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Icon-Led Travel Experiences
Airbnb Icons Offers Experiences Hosted by Icons in Music, Film, & More
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Immersive Sports Fan Platforms
Sony's FavoriteSpace™ Caters to the Sports Fan Communities
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Celeb-Inspired AI Chatbots
The Meta AI Personas are Based on Cultural Icons & Influencers
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Social Media Analytics Tool
Track and Improve Social Media Growth with Hivehubai’s Analytics Tools
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Esports CSR Initiatives
The Global Esports Federation Launched a Global Social Impact Initiative
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Egg-Centric Metaverse Games
American Egg Board Launched a Tower of Eggs Pop-Up on Roblox
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Anti-Doomscrolling Robots
NABS & Amplify Created the DoomScroller for World Mental Health Day
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Musician-Themed Online Games
Fortnite Festival Lets Players Get in on the Concert Action
Dog Cover Star Contests
Dogtopia's In My Dog Era Contest Takes After Taylor Swift's TIME Cover
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Travel Influencer Initiatives
Klook Unveils a New Travel Influencer Program for Micro-Influencers
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Social Media-Inspired Merch Ranges
The X Merch Collection Includes Two Styles
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Artist-Inspired Game Events
Lady Gaga Will Make Her Digital Debut in the Fortnite Festival
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
AI Social Media Management
From Discovery to Post Scheduling – Storefries Does it All
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Mood-Reflective Sonic Sounds
Instagram Presents Sonic Identity for Reels as a Single Sound
Connective Travel Recommendations
LFG Curates 'Placelists' Acting as a "Spotify for Travel"
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Social Media-Based AI Travels
Let’s Trip AI Simplifies the Process of Crafting Memorable Trips
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Interactive Football Game Venues
TOCA Social Delivers a Blend of Sports, Entertainment, and Dining
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
TV-Inspired Parisian Trips
DHARMA Curated a Trip to Paris Inspired by Netflix's Emily in Paris
Social Media-Limiting Apps
Elqi Intervenes with Meditation to Limit Social Media Time
Student Travel-Entertainment Experiences
LVIN Offers Spring Break Adventures for 2025
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Web-Based Word Game Celebrations
New York Times Games Honors Its1,000th Wordle Puzzle
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Women's Day-Inspired Tournaments
True Gamer Partners with Sony to Host a Match for Women's Day
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Censorship-Combatting Social Media Campaigns
Operation Retweet Uses AI-Generated Avatars
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Aggregated Social Insights
IndiePulse Uses Forum and Thread Comments to Find Your Next Projects
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Social Media Dating Profiles
LikeLike Scans Your Instagram to Find Romantic Matches
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Employee Engagement Tools
Triibe Offers Interactive Newsfeed, Polls, Surveys, and More
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Social Media Lead Generation
IgLeadGen Helps People Find and Target Leads for Business
Meme-Inspired Crypto Leaderboards
Meme2Earn Unveils its Rewards-Style Creator Leaderboard
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend