Butterball and Bumble Foster Togetherness with #FindYourTable
Laura McQuarrie — October 21, 2023 — Marketing
References: FindYourTable2023 & perishablenews
This holiday season, Butterball and Bumble are teaming up to unite people around the table with a #FindYourTable partnership that shares resources and events.
This summer, Bumble launched a new standalone app called Bumble for Friends and it supports the many Millennial and Gen Z consumers who want to meet new people and create lasting friendships. #FindYourTable is launching with an in-person event for the Bumble For Friends community in NYC, and it will be supported by two virtual events to encourage and inspire holiday hosts.
According to the 2023 Butterball Thanksgiving Outlook Report, 20% of surveyed participants either will not celebrate Thanksgiving this year or will celebrate alone, stating that friends and family being too far away (22%) and the cost of travel (13%) are factors.
This summer, Bumble launched a new standalone app called Bumble for Friends and it supports the many Millennial and Gen Z consumers who want to meet new people and create lasting friendships. #FindYourTable is launching with an in-person event for the Bumble For Friends community in NYC, and it will be supported by two virtual events to encourage and inspire holiday hosts.
According to the 2023 Butterball Thanksgiving Outlook Report, 20% of surveyed participants either will not celebrate Thanksgiving this year or will celebrate alone, stating that friends and family being too far away (22%) and the cost of travel (13%) are factors.
Trend Themes
1. Virtual-event Inspiring - The #FindYourTable partnership includes virtual events aimed at inspiring holiday hosts.
2. Standalone-app Adoption - Bumble's launch of Bumble for Friends, a standalone app, supports the growing demand from Millennials and Gen Z consumers for making new friendships.
3. Thanksgiving Participation - The Butterball Thanksgiving Outlook Report reveals that a significant portion of respondents (20%) either won't celebrate Thanksgiving or will celebrate alone, creating opportunities for brands to address this issue.
Industry Implications
1. Hospitality - The hospitality industry can explore opportunities in organizing virtual events to inspire and support holiday hosts.
2. Social Networking - The adoption of Bumble for Friends, a standalone app, presents opportunities within the social networking industry to cater to Millennials and Gen Z looking for new friendships.
3. Travel and Tourism - With 22% of respondents citing friends and family being too far away as a reason for not celebrating Thanksgiving, the travel and tourism industry could address this issue by providing alternative travel options for connecting with loved ones.
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