The 'Hemlock' Platform Shows What Competitors are Posting
Michael Hemsworth — January 15, 2019 — Tech
Keeping an eye on what the competition is doing in terms of social media marketing usually means manually checking their various presences, but the 'Hemlock' platform has been developed to help streamline the experience.
The platform works by automatically analyzing the content that your competitors are posting to Facebook, Twitter, Instagram, YouTube and beyond. This data is then laid out neatly on the interface to let administrators get an idea of how their competition is marketing and how they can react accordingly to accelerate their own strategy.
The 'Hemlock' platform details all of the data that it collects in a unified, color-coded format that is easy to comb over or share with colleagues to pinpoint the best way to compete.
The platform works by automatically analyzing the content that your competitors are posting to Facebook, Twitter, Instagram, YouTube and beyond. This data is then laid out neatly on the interface to let administrators get an idea of how their competition is marketing and how they can react accordingly to accelerate their own strategy.
The 'Hemlock' platform details all of the data that it collects in a unified, color-coded format that is easy to comb over or share with colleagues to pinpoint the best way to compete.
Trend Themes
1. Competitor Content Analysis - Leverage automated platforms to analyze and understand competitor's social media content for improved marketing strategies.
2. Streamlined Social Media Monitoring - Simplify the process of monitoring competitor's social media activity with automated content analysis platforms.
3. Data-driven Competitor Insights - Access unified, color-coded data on competitor's social media content to inform strategic decision-making.
Industry Implications
1. Social Media Marketing - Automated content analysis platforms offer valuable insights for social media marketing professionals in understanding competitor strategies.
2. Competitive Intelligence - Automated content analysis platforms aid professionals in gathering and analyzing competitor data for strategic decision-making.
3. Marketing Analytics - Integrated data analysis tools like 'Hemlock' platform facilitate competitive marketing analysis and optimization.
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