As the February 2018 sports trends make clear, the world of sports is in the middle of a sea change. The history of sports has consistently been marked by improvement. A century ago, athletes were basically those who had the best innate skills and fitness levels — training was barely practiced. Once training became common practice for athletes, the race began to unlock the best training technology, and the February 2018 sports trends show that race is far from over.
Efficiency is the most prized quality for any athlete or team, regardless of the sport. One of the best ways to measure efficiency is by crunching data. In the past, this data was simultaneously collected and analyzed in coaches' heads, but modern, mobile fitness-tracking technology has made athletic analytics a precise science. From swing-analyzing golf balls to performance-tracking sports bras, the analytics era is upon us.
Top 50 Sports Trends in February
From VR-Streaming Olympic Events to Swing-Analyzing Golf Balls:
50
Multipurpose Bike Accessories
Seatylock Allows You to Lock Your Bike with Your Seat
49
Smart Bike Lights
The Smart Bicycle Light Comes Equipped With Safety Features Like Turn Signals
48
High Performance Compression Tights
2 XU Provides Superior Support and Faster Recovery Rates
47
Video-Integrated Treadmills
Peloton Debuted a Fully Immersive Video Training Treadmill at CES
46
Ultra High-Tech Jacket Collaborations
The Terra 65 Jacket Has a Built-In Backpack
45
Sports Drink-Inspired Sneakers
Nike Created a 'Like Mike' Range of Gatorade Air Jordan Shoes
44
AR Football Stadium Seats
2018 Super Bowl Seats Can Be Viewed Through StubHub's AR Stadium Model
43
Luxury Sporting Equipment Lines
Chanel's Sporting Accessories are for the High-End Athlete
42
Vintage-Inspired Athletic Wear
P.E Nation Launches Its First Ever Menswear Collection
41
Muscle-Building Strollers
This Innovative Stroller Helps New Parents Maintain Exercise Regimes
40
Sweat-Activated Workout Shirts
CoreSport Shirts Channel the Cooling Properties of Sweat
39
Retro Tracksuit Collaborations
Patta and Nike are Releasing a 90s-Inspired Tracksuit in Pink
38
Eco-Friendly Land Locked Surfing
The Unit Surf Pool Allows You to Surf with Zero Water Consumption
37
Minimalist Mountaineering Bags
The Mountainsmith Scream Series is Light and Tear-Resistant
36
Olympian-Endorsed Fashion Collections
Olympians Star in the Banana Republic Spring 2018 Campaign
35
NFC-Enabled Towel Clips
The 'Ninja Clip' Clips onto Your Towel to Integrate Smart Features
34
Muscle Oxygen-Tracking Wearables
The Humon Hex Tracks Physical Performance at CES 2018
33
H2O-Filled Boxing Bags
The Aqua Training Bags Prevent Injury by Undulating Under Your Punches
32
Streetwear Brand Golf Equipment
The BAPE Performance Line Moves the Fashion Brand Towards Sports
31
In-Car Sampling Campaigns
'Cargo' is Teaming Up with Red Bull for the Super Bowl
30
Ultra-Retro Ski Suits
Shinesty Brings the 80s to the Ski Slope with This Vintage Collection
29
Accident-Preventing Ebikes
This Dutch Ebike Prototype Provides More Stability for Elderly Riders
28
Heated Ink Jackets
Ralph Lauren's Team USA Olympic Jacket Uses Heat-Conducting Ink
27
Lightweight Reversible Bomber Jackets
Adidas Launches Its New Line with a Z.N.E. Reversible Jacket
26
Hydration-Focused Snowboard Jackets
686's High-Tech Snowboard Jacket Features a Hydrastash System
25
VR-Streaming Olympic Events
NBC and Intel Will Stream 2018 Winter Olympic Events on NBC Sports VR
24
Performance-Tracking Sports Bras
The SPT2 Looks Like a Bra, But It Packs in Pro-Level Analytics
23
Dating Show Winter Games
The Bachelor Winter Games Will Premiere During the Winter Olympics
22
Swing-Analyzing Golf Balls
The OnCore 'GENiUS' Golf Ball Tracks Location, Velocity and More
21
Co-Branded Athletic Skatewear
PUMA and Diamond Supply Co. Collaborated on a Skate Collection
20
Charitable Pet-Centric Coffees
The Puppy Bowl's Coffee for Charity Supports Shelter Pets
19
Device-Charging Solar Backpacks
The Hydrating Solar-Powered Backpack From ECEEN is for Outdoorsmen
18
Blockchain-Based Betting Platforms
XWIN.io Uses Ethereum to Replace Bookies in Sports Betting
17
Ultra-Efficient Speed Skating Suits
Under Armour has Designed Speed Skating Suits for the US Team
16
Emergency Extreme Sports Trackers
The 'Find & Rescue System' from Egeon Technology Ensures Safety
15
3D-Printed Training Masks
Modla's Training Mask Shows Off the Innovative Reebox Flexweave Material
14
Foot Compression Therapy Wearables
The 'Footbeat' Alleviates a Variety of Foot Problems
13
LED Snowboard Bases
Signal Snowboards Created a Deck with a Programmable LED Base
12
Bladeless Winter Sport Skis
The 'Snowfeet' Mini Skis Eliminate the Need for Traditional Equipment
11
Zero-Waste Sporting Events
The First Zero-Waste Super Bowl is Set to Occur in a Minnesota Arena
10
Wearable Water Jets
The 'Zapata Flyride' Lets You Perform Gobsmacking Aerial Stunts At Sea
9
VR-Assisted Sports Training
The US Ski and Snowboard Team is Using VR to Prepare for Future Events
8
Self-Cooling Cycling Helmets
The CoolHead Helmet is A Cyclist Dream for Keeping the Heat Away
7
Navigational GPS Gloves
JDxP x Flexweave Athletic Gloves Were Created in Collaboration with Reebok
6
Collaborative Celebrity Jerseys
OVO Teamed Up with the Toronto Raptors for the City Edition Jersey
5
Angry Avian Football Updates
'Angry Birds Evolution' Includes NFL Branding for Super Bowl LII
4
Golf Course-Analyzing Wearables
The Garmin Approach X10 Serves as a Wrist-Worn Caddy
3
Electric Shuttle Buses
This Eco-Friendly Transit Vehicle Will Transport Fans to Super Bowl 52
2
Searchable Basketball Databases
The '3 Ball' Platform Lets Fan Search for Any Type of Play
1
Dance-Focused Digital Workouts
The 'LA Dance Workout' Platform Unites the Art of Dance and Fitness
Related Ideas
Football Management Tournaments
FIFAe Introduces the Football Manager FIFAe World Cup
AI-Generated Sports Campaigns
Paris Saint-Germain Launched a Fully AI-Generated Campaign
AI-Powered Workout Apps
FitMachine Uses AI to Improve Both Home and Gym Workouts
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
AI-Based Football Predictions
Field Vision Debuts Field Vision Sports, a New Curated App
Y2K Era Sneaker Designs
The Oakley Edge Icon Brings Millennium Style to the Golf Course
Athletic Performance Essentials
Nike Streamlines Running Collection with Cushioning Categories
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
AI-Boosted Tennis Platforms
IBM and the USTA Enhance the 2024 US Open with Artificial Intelligence
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Mobile-Compatible Body Scans
FitnessAI Has Introduced a New BodyScan Feature on its Platform
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Unique Fitness Plan Apps
Athli Has Announced the Addition of Three New Trainers
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Affordable Tennis-Inspired Apparel
UNIQLO Leads Tennis-Core Trend Revival With Affordable Style
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
AI-Powered Tennis Robots
The PongBot Pace S Series Has the Position-Aware Sensor
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Dynamic Athleisure Apparel
Victoria's Secret Relaunched its VSX with a New Performance Collection
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Performance Pickleball Apparel
Stack Athletics' Summer Collection Keeps Players Cool on the Court
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Score-Tracking Esports Applications
The Esports World Cup Now Has a Mobile App for Attendees
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Interactive Basketball Trackers
Spalding x SIQ Introduce Smart Basketball
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Gamified Virtual Fitness Apps
GymPet Transforms Workouts Like an Interactive Game
Interactive Sports Game Predictions
Guul's EURO 2024 Predictor Offers Connection and camaraderie
Modernized Tech-Driven Fitness Platforms
Tonal Debuts Its Power Progress Brand Platform
Gym-Focused Dating App Badges
adidas and Bumble Launch a Gym Interest Badge on the Dating App
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
Retro-Tinged Revived Football Shoes
Nike Brings Life Back to its Field General Sneaker Model
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
In-App Heat Adaptation Scores
CORE Has Introduced a Heat Adaptation Score Feature to Its App
Functional Athleisure Pieces
RVCA Drops its New VA Sport Collection Starring Alexis Ren
AI-Generated Player Cards
IBM Releases the ‘Catch Me Up’ Feature for Wimbledon
Eye-Catching Modern Tennis Collections
Year of Ours Has Debuted Its Annual Year Tennis Collection
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
Athlete-Specific Mental Fitness Initiatives
alphabeats Has Teamed Up with Nationsbest Football
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
AI Fitness Platforms
'The Fittest' Gamifies Workouts with AI, Allowing Users to Set Personal Goals
Comprehensive Health Apps
Fitness Calculator Offers Instant Insights with Versatile Features
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Youth Sports-Focused Initiatives
Gamechanger Launches the Stay & Play Champions Program
Gamified Golfing Experiences
GOLFIN’s Golf2Earn Platform Merges Physical and Digital Experiences
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Sustainable Sports Essentials
Reebok Unveiled the Performance-Focused Workout Ready Sports Bra
Sports-Inspired Digital Docuseries
Purina Pro Plan Partners with Michael Phelps & Others
Tennis Computer Vision Systems
Tennis Blackbox Transforms iPhones Into Hawkeye Systems
Stride-Assisting Wearables
Evolve MVMT Can Improve a User's Gait
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Optimized Pro Pickleballs
The Ultimate Pickleball Solves Issues with Weight, Speed & Durability
Youth Sports Analysis Tools
GameChanger Film Room Makes High-Level Team Tools Accessible with AI
Foldable Travel-Friendly Hats
Under Armour Recently Unveiled the UA StealthForm Hat
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Women's Healthcare Books
Evvy Launched a Gender Health Gap Book for Equal Research Day
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Free Tennis Tournament Events
The US Open Fan Week will Take Place at the Arthur Ashe Stadium
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Elevated Sports Team Merch
Fear of God Partnership Brings Elevated Style to the NBA and WNBA
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
3D-Printed Sports Balls
Wilson Sports Goods Co. Launches the Wilson Airless Gen1™
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
AI Betting Chatbots
SSTrader Launches the Worlds First AI-Powered Betting Chatbot
Elevated Performance Running Shoes
ASICS' METASPEED Paris Pack is the Latest to Join its Roster
Cross-Cultural Esports Programs
USEF and Ghost Gaming Debut the International Esports Exchange
Fitness Progress Tracking Tools
Gym Graphs Helps Track Workout Progress with Graphs and Stats
Basketball Social Networks
Basktball is the Sports Social Network for Fans and Players Alike
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Volleyball-Specific Athletic Wear Partnerships
Adidas Partners with League One Volleyball (LOVB)
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Ice Cream-Themed Esports Events
Team Vitality Launches The Frozen All Stars with Ice Cream Brands
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Activity-Monitoring Sports Apps
Strava Heatmaps Offer Athletes Insights into Populated Areas
Digital Fitness Professional Platforms
Sweatbase Offers a Comprehensive Experience
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Esports Data-Based Deals
Bayes Esports Debuts a New Data Supplying Deal with the Esports World Cup
Performance-Driven Golf Apparel
Lee's Debuts the Lee Golf Series, Blending Functionality & Style
High-Tech Personalized Wellness Partnerships
ASENSEI and 3DLOOKCollaborate to Enhance Wellness
Athlete-Inspired Interactive Experiences
Gatorade Canada's G Arena Was Held from August 22 to 24
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athletic Wellness Activations
Dove and Well+Good Host Confidence Court at the US Open
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
Tee-Time Booking Platforms
RapidTee Golf Revolutionizes How Golfers Manage Tee-Time Reservations
Genetic Athleticism Tests
Ancestry Lets Users Compare Their AncestryDNA to Elite Athletes
Exclusivity-Challenging Golf Events
Golf Town Recently Hosted the Incredibly Unique 400some Event
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
AI-Backed Coaching Apps
FasCat Coaching Has Introduced CoachCat AI for Cyclists and Athletes
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Fitness Booking Platforms
People Can Book Anytime of Virtual or Online Class Through GymNet
Free-of-Charge Live Sports Channels
The Roku Sports Channel Arrives August 12
Personal Efficiency Optimizers
8020.in Everything Maximizes Results by Focusing on the Key 20%
Upgraded Adaptive Sports Components
Bridgestone Supports Athletes at the 2024 Paralympic Games
Swing-Analyzing Golf Apps
Golf Quartz Enhances Your Golf Game with GPS, Stats, and AI Analysis
Foldable Olympic Athlete Smartphones
The Samsung Galaxy Z Flip6 Olympic Edition is Yellow-Hued
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Strategic Golf-Centric Partnerships
Gameabove Sports is Joining Forces with Sports Travel Group
Women's Day-Inspired Tournaments
True Gamer Partners with Sony to Host a Match for Women's Day
FPS Training Tournaments
Logitech G is Partnering with Aim Labs to Host a Training Competition
Unique Crossword Events
The New York Times Games Celebrates the Anniversary of the Mini Crossword
Mental Skills Training Platforms
Optimize Mind Performance Partners with Duke University Athletics
Basketball Gaming Additions
Nintendo Adds Basketball to Nintendo Switch Sports
Virtual STEM Fieldtrips
Panasonic, Katie Ledecky & Discovery Education Spotlight STEM Innovations
Analytic Visitor Engagement Tools
FastSensor and SEMA Show Strive to Improve Exhibitor Experience
Performance-Driven Coaching Platforms
Coya Serves Executives, Athletes, and First Responders
Connective Sports Apps
Acti Forges Connections Between Like-Minded Sports Lovers
Winter-Ready Running Accessories
These Built for Athletes Accessories are Arriving Now
Esports Advertising Partnerships
Esportal Partners with Ad Metrics Company Brand Metrics
Badminton Rally Analysis Tools
Badminton Zone Monitors and Analyzes Players for Better Performance
Accessible Gym Monitoring
Base is Made for Logging Gym Workouts and Routines
Collaborative Volleyball-Specific Workouts
LOVB and Tonal Partner for Volleyball Workouts
Data-Centric Esports Widgets
GRID Teams Up with BETER to Enhance its Esports Betting Widgets
Athletic Coach Organizational Apps
Propulze Helps Coaches Track Their Athletes' Progress
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
Form-Improving Running Apps
The Runology App Creates Custom Improvement Plans
Efficient Fact Generators
Facts Generator Can Produce Interesting Facts About Any Subject
Competition-Based Esports Partnerships
Esports World Cup Recruits Heinz, Logitech G, and Secretlab
Cricket Athletes-Supported Gaming Campaigns
Fuun88 Partners with Dale Steyn on a New Campaign
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Gamified Martial Arts Apps
Martial Profile Offers a Personalized Fitness Journey
Data-Based Esports Partnerships
Team Vitality Unveils a New Data Partnership with Abios
Comprehensive Running Diaries
GoDiary: Running Tracker is For Beginners and Professionals Alike