Olympians Star in the Banana Republic Spring 2018 Campaign
References: bananarepublic.gap & whowhatwear
The Banana Republic Spring 2018 collection stays true to providing classic garments that have a sustainable aesthetic. Its newest series is from the "tailored performance range," featuring items that easily fit in work and casual settings. The campaign for this collection launched today and it stars Olympic fencers and couple, Ysaora Thibus and Race Imboden.
The line that describes this collection is: 'Form. Function. Flattery.' with the campaign stating that the collection "highlights how the real-life couple translates their fashion from fencing to everyday life." The overall message that the brand wants its consumers to decode is that its new Fall collection is functional, comfortable and highly adaptable.
Some other features that make the Banana Republic Spring 2018 pieces stand out are that they are crafted with stretchy fabrics, wrinkle-resistant and maintains their shape through washes. The marketing for the apparel also includes both Thibus and Imboden's favorite selections from the series.
The line that describes this collection is: 'Form. Function. Flattery.' with the campaign stating that the collection "highlights how the real-life couple translates their fashion from fencing to everyday life." The overall message that the brand wants its consumers to decode is that its new Fall collection is functional, comfortable and highly adaptable.
Some other features that make the Banana Republic Spring 2018 pieces stand out are that they are crafted with stretchy fabrics, wrinkle-resistant and maintains their shape through washes. The marketing for the apparel also includes both Thibus and Imboden's favorite selections from the series.
Trend Themes
1. Sustainable Tailored Performance Fashion - Opportunities for using sustainable materials in tailored performance garments for work and casual wear.
2. Athlete Endorsed Fashion Campaigns - Using athletes to endorse and showcase functional and adaptable clothing for different lifestyles.
3. Wrinkle-resistant and Shape-maintaining Fabrics - Opportunities for developing stretchy and sustainable fabrics that are wrinkle-resistant and maintain their shape through washes.
Industry Implications
1. Fashion Industry - The fashion industry can adopt sustainable and functional tailoring for their collections.
2. Athletic Apparel Industry - The athletic apparel industry can collaborate with athletes to showcase fashionable and adaptable clothing for different lifestyles.
3. Fabric Manufacturing Industry - The fabric manufacturing industry can develop sustainable and functional fabrics that are wrinkle-resistant and maintain their shape through washes.
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