'Cargo' is Teaming Up with Red Bull for the Super Bowl
Laura McQuarrie — January 20, 2018 — Autos
References: getcargo.today
Cargo, the leading in-car commerce platform for the rideshare economy, is teaming up with Red Bull for an energizing Super Bowl sampling campaign.
As a service that makes the most of the passenger economy, Cargo stations a box inside vehicles to offer a variety of products in-car—this includes everything from face masks to snacks. For the Super Bowl, Red Bull is aiming to engage Millennial and Generation Z audiences by treating them to a Red Bull on their way to the football game or an after-party. The sampling campaign is set to kick off at the perfect time, as Red Bull will newly launching its Red Bull Crashed Ice.
This sampling campaign from Cargo and Red Bull will be held in Minneapolis, which is one of the top cities in the United States for rideshare drivers.
As a service that makes the most of the passenger economy, Cargo stations a box inside vehicles to offer a variety of products in-car—this includes everything from face masks to snacks. For the Super Bowl, Red Bull is aiming to engage Millennial and Generation Z audiences by treating them to a Red Bull on their way to the football game or an after-party. The sampling campaign is set to kick off at the perfect time, as Red Bull will newly launching its Red Bull Crashed Ice.
This sampling campaign from Cargo and Red Bull will be held in Minneapolis, which is one of the top cities in the United States for rideshare drivers.
Trend Themes
1. In-car Sampling - Disruptive innovation opportunity: Creating in-car sampling campaigns for different products can capitalize on the growing rideshare economy and target specific demographics like Millennials and Generation Z.
2. Commerce Platform - Disruptive innovation opportunity: Developing platforms that facilitate in-car commerce can tap into the potential of the rideshare industry to offer a wide range of products and services to passengers.
3. Energizing Marketing Campaigns - Disruptive innovation opportunity: Collaborating with popular brands to create energizing sampling campaigns for events like the Super Bowl can generate excitement, engage target audiences, and increase brand visibility.
Industry Implications
1. Rideshare - Disruptive innovation opportunity: Integrating in-car commerce and sampling campaigns within the rideshare industry can enhance the passenger experience and open up new revenue streams.
2. Beverage - Disruptive innovation opportunity: Partnering with rideshare platforms to execute sampling campaigns for beverage brands presents a unique marketing opportunity to reach consumers directly during their rides.
3. Marketing and Advertising - Disruptive innovation opportunity: Leveraging in-car commerce and sampling campaigns can revolutionize traditional marketing and advertising strategies by providing brands with direct access to captive audiences.
6
Score
Popularity
Activity
Freshness
