The Bachelor Winter Games Will Premiere During the Winter Olympics
Ellen Smith — January 9, 2018 — Lifestyle
The television series, The Bachelor, is hoping to leverage the buzz surrounding the approaching Winter Olympics in an effort to promote The Bachelor Winter Games -- a new series that challenges contestants to a variety of games and contests, all in the name of "the toughest sport of all - love."
The show, which will be airing during the actual PyeongChang Olympics, will bring together 14 contestants, with challenges taking place in Vermont. According to the show's press release: "The bachelors and bachelorettes will participate in challenges from winter biathlon to ice dancing, with date cards being given to the winners of each challenge. Romantic dates will test the bachelors’ and bachelorettes’ perseverance in pursuing relationships with one another while faced with language barriers and cultural differences, including some amusing issues with intimacy."
ESPN's Hannah Storm and KABC-TV's Ashley Brewer will commentate alongside the show's host, Chris Harrison.
The show, which will be airing during the actual PyeongChang Olympics, will bring together 14 contestants, with challenges taking place in Vermont. According to the show's press release: "The bachelors and bachelorettes will participate in challenges from winter biathlon to ice dancing, with date cards being given to the winners of each challenge. Romantic dates will test the bachelors’ and bachelorettes’ perseverance in pursuing relationships with one another while faced with language barriers and cultural differences, including some amusing issues with intimacy."
ESPN's Hannah Storm and KABC-TV's Ashley Brewer will commentate alongside the show's host, Chris Harrison.
Trend Themes
1. Reality TV Olympics - Incorporating popular reality TV franchises with major international events like the Olympics creates a unique and highly engaging opportunity for viewers and sponsors alike.
2. Sports and Dating - Combining different themes like sports and dating can create engaging content for viewers and potentially attract a wider audience.
3. Cross-cultural Romance - Highlighting cross-cultural romance, especially the challenges that come with it, can be both entertaining and educational for viewers.
Industry Implications
1. Television - The television industry can take advantage of this trend by creating more reality TV shows that intersect with major sporting events and capitalize on viewership.
2. Dating and Relationships - Companies in the dating and relationships industry can explore innovative ways to incorporate sports or other themes into their services to attract new customers.
3. Marketing and Advertising - Marketers and advertisers can leverage the increased viewership and engagement surrounding reality TV and sports events by sponsoring content or using influencer marketing strategies.
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