French engineer Louis Réard invented the bikini and named it after Bikini Atoll, a Pacific Ocean site for nuclear weapon tests in July 1946. The explosive bikini origins are nothing compared to the popularity of the beachwear.
As bikinis become smaller and smaller, the explosive bikini business has become bigger and bigger. Bikinis are a billion-a-year business and have bolstered spin-off industries like bikini waxing and sun tanning booths.
Implications - Products featuring an element of sex appeal are attractive to those who want to better their appearance. Consumers are looking for items that will make them appear more seductive. In order to achieve this, companies could focus on this element of sexuality.
100 Explosive Bikini Designs
93
Tennis Players as Bikini Models
Tennis Beauties in Sports Illustrated Swimsuit Issue 2009
92
World Map Body Paint Bikinis
Sports Illustrated Swimsuit Issue 2009 Shows Worldly Brooklyn Decker
91
Liquid Bikinis
The Ashley Greene Body Paint Photoshoot for Sobe is Tantilizing
90
6'8" Bikini Models
'Amazon Eve' Poses for Zoo Weekly Magazine
89
$30 Million Bikini
Molly Sims Models Luxury Swimwear
88
Unconventional Swimwear Shoots
The AnOther Magazine 'Making Waves' Editorial
87
Supermodels Gaining Weight
Will Karolina Kurkova's Controversy Spur Acceptance?
86
Race Car Drivers as Bikini Models
Danica Patrick Poses For Sports Illustrated Swimsuit Issue
85
Frilly Bikini Bottoms
The Kim Wormgoor 'Kymare' Swimwear Line is Casually Beautiful
84
Barely-There Bikinis
Scandalous Swimsuits to Flaunt Nearly Everything You've Got
83
Bikini Camo
ScarArt Tattoos Help Beach Body Blues for Women With Scars
82
Flirty Poolside Fashion
Candice Swanepoel for Zeki Triko Shows Off Summer's Hottest Styles
81
Bikini Baristas
Cafe Di Vang 2 in Vietnam Serves Coffee With a Side of Skin
80
iPod Bikini
Did Apple Buy Product Placement in the Sports Illustrated Swimsuit Issue?
79
The Bubble Wrap Bikini
Two Fun Pastimes in One
78
Humanimal Bikini Photography
Nick Rudnicki Shows Us the Sexy Side of Inter-Species Offspring
77
The Cult of Leia's Metal Bikini
76
Post-Pregnancy Bikini Shoots
Gisele Bundchen Gets Back to Work for Calzedonia Summer 2010 Ads
75
LED Bikinis
Sexy or Wierdest LED Design Ever?
74
Sexy Mobile Phone Ads
LG Bikini Campaign
73
Print Your Own Bikini
Digitally Printed Ready-to-Wear Apparel
72
NBA Dancers as Bikini Models
Pom Poms in Sports Illustrated Swimsuit Issue 2009
71
Bikini-Clad Baristas
Java Girls Blends Hooters and Starbucks
70
Poolside Pooch Fashion
Paris Hilton Guess 2009 Spring/Summer Ad Includes Her Chihuahua
69
Bikini Vegemite Wrestling
Australians Celebrate with No Holds Barred
68
Sultry Water Goddesses
Kim Kardashian Floats as an FHM South Africa Featured Girl
67
Sexy Celebrity Stomach Surveys
Senior Helen Mirren is #3
66
PETA's New Ad Campaign
Alicia Mayer in a Lettuce Bikini
65
The Evolution of the Bikini in Photos
From the 1950s to the Future
64
Beach Babe Paintings
Hilo Chen Depicts Photorealistic Bikini-Clad Women
63
Celebrity Swimwear Lines
Liz Hurley's Bikini Range for Mango
62
Bikini Pants
Jeans With Integrated Thongs
61
Bikini Model Statues
Blush: Stop Nudism
60
Soy Swimwear
Nikster's Eco Bikinis
59
Carved Vegetable Bikinis
The 'Big Is In' Campaign by Magimix
58
Water-Soluble Bikinis
Dissolving Bathing Suit is Perfect for Summertime Revenge
57
Bikini Tan Editorials
Catherine McNeil in the Vogue Paris June/July 2010 Issue
56
Bikini Thigh Highs
The Natasha Poly Shoot for Vogue Paris May 2010
55
Bikini Beach Burgers
Does Audrina Patridge for Carl's Jr. Make Junk Food Look Sexy?
54
Eco-Savvy Swimsuits
Sassy Sustainable Swimwear for the Environmental Fashionista
53
Blue Jean Swimwear
Micro Denim Bikinis and Briefs for Fashionable Bathing Beauties
52
Reality Mom Paparazzi
Kate Gosselin Gets Media Attention in Tiny Beach Bikini
51
Beaded Couture Swimwear
These Bikinis by Gisele Gomez of Bead-Mania Clothing Double as Lingerie
50
Voluminous Hair Shoots
The Izabel Goulart Pile Winter 2010 Shoot has a Sporty Feeling
49
Blossoming Bikinis and Contrast
Tibi and Smilovic at The Miami Mercedes Swimwear Show
48
Road Warrior Bikini Fashion
Wilfredo Alexander Channels Mad Max for His Wilhelmina FW 2010 Shoot
47
Aztec Bikinis
'Endless Summer' in Flare June 2010 Shows Vibrant Geometric Patterns
46
Vintage T-Shirt Swimwear
Vin-T Bikini Recycles Old Garbage into Something New
45
Fish Skin Bikinis
Angie & Penny Make Swimwear and Accessories from Tilapia Skin (UPDATE)
44
Inflatable Bikini
Actually Intended to be a Safety Flotation Device
43
Solar Powered Bikini
Don't Electrocute Yourself When You Swim
42
Malignant Mole Bikini
41
Beach Coat Flashers
Bikini Clad Girls Promote Queensland as Sun Destination
40
Bandeau Bikinis
The J.Crew Swimwear 2010 Collection is Sizzling Yet Simple
39
Classy Water Gets Trashy
Perrier Ads
38
3-D Bikinis
Isabeli Fontana Struts Her Stuff for Vogue Mexico April 2010
37
Post-Baby Bikini Shoots
Alessandra Ambrosio Sizzles for Victoria's Secret
36
Fake Metal Bikinis
'Organic Armor' Bustier Sets
35
UV Sensitive Beach Wear
34
Upside Down Bikinis
Aya Hirano's Fashion Blunder Boosts Career
33
Vegetable Bikinis
PETA's 'Lettuce Ladies' Promote Vegetarianism (UPDATE)
32
Webbed Bikini Celebtography
The Lindsay Lohan and Indrani Shoot Shows Potential Romance
31
Boudoir-Ready Bikinis
Ocean Drive July/August 2010 Issue Features Model Irina Sheik
30
Bikini Game Controllers
The Geekini
29
Bow Tie Bikinis
The Lorenzo Martone Swimwear Collection Brings NYC Attitude
28
Smart Bikini with Built in UV Meter
27
Psychedelic Palm Frond Bikinis
The H & M Swimwear 2010 Collection is Fantastically Tropical
26
Metal Bikini Details
Vitamin A Adds Hardware to New Swimwear Line
25
Whimsical Swimsuits
B. Swim Bikinis Evoke Fun for Summer 2009
24
Layered Swimsuits
Robert Ceranowicz's Elle Poland Editorial is Perfect for Indecisive Divas
23
Funky Hippie Lookbooks
Benetton Accessories Spring 2010 Features Model Gwen Lu
22
Smeared Bikini Portraits
Chloe Early Paints Idescribable Oil Paintings
21
Mermaid Bikinis
The Paris Hilton Swimwear and Lingerie Collection for Spring 2010
20
Live Shower Crooning
The Burger King Singing in the Shower Campaign
19
Bathing Suit Bowling
Esthe WAM Hair Remover Commercial Sends Girls Down the Lane
18
Temporary Bikini Ink
Completely Bare New York's Airbrushed Tattoos are Ultra Luxurious
17
Layered Swimwear
Cala Ossidiana's S/S '09 Collection Gets Creative With Bikinis
16
Activist Swimsuits
The Katharine Hamnett for Yooxygen 'Save the Sea' Beachwear
15
Corn Chip Fashion
Doritos Bikini Finalist for Best Use of Junk Food
14
UV Sensitive Bikinis
Beads Indicate Degree of Sun Exposure
13
Safari Swimsuits
Jessiann Gravel in Elle Canada June 2010 Delivers Wild Beach Style
12
$3,000 Bikinis
Pistol Panties ‘Anita' Bling-Kini is Covered in Swarovski Crystals
11
Tropical Two-Pieces
Diane Von Furstenberg Resort Wear 2010 is Colorful
10
Bikini Lawn Service
A New Way to Create Controversy
9
Chic Sustainable Swimwear
Deux FM's Mystique Bikini is Sweet & Eco-Savvy
8
Bikini Finance
Trident Pogo Stick Girls Are Selling Insurance
7
Bikini-Clad Airplanes
Sports Illustrated Sponsored Boeing Has Swimsuit Models On Planes
6
Made-to-Measure Swimsuits
Biondi Couture Bikinis
5
TV Star Bikini Shoots
Amber Lancaster Proves You Have to Be Beautiful to be on TV
4
Digital Calendar Girls To Go
Mobile Calendarettes
3
Bikini-Clad War Games
'Warriors of Elysia' Uses Women in Bikinis as Its Protagonists
2
Shamrock Bikinis
'999 Nudes' to Promote £9.99 Aer Lingus Fare for St Patrick's Day
1
Interactive Jacuzzi Girls
SecretSauce Lets You Choose Your Own Adventure In a Hot Tub
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Eco-Conscious Swimsuit Styles
66°North Boasts the Ultra-Slick and Flattering Straumur Swimsuit
Luxury Swim Collections
Bluebella Launches New Swimwear Range Dubbed Swimwear, Redefined
Elegant High-Waisted Panties
Bloomers Intimates Launches the Cougar Lace Le French Cut Briefs
Frilly Feminine Swimwear
Hunza G Introduces a New Swimwear Collection for Summer 2024
Actress-Approved Swimsuit Ranges
The Pamela Anderson x Frankies Bikinis Collection Arrives May 4
Retro Shapewear Swimsuits
Bumpsuit's Shapewear Swim Sculpts and Supports the Body
Adorned Bra Bands
BAXXE Makes Bra Bands That are Meant to Be Seen, Not Hidden
Illusory Goddess Fashion
Di Petsa Spring 2024's Wet-Look Designs Were Inspired by Aphrodite & Love
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Biodegradable Undergarments
Sparepair's Underwear are Crafted from Eco-Friendly Fabric
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Dainty High-Femme Swimwear
Frankies Bikinis Goes for a Feminine Swimwear Aesthetic for Summer
No-Show Underwear Collections
Siella's No-Show Capsule is Ultra-comfortable and Stretchy
Chic Lace Slip Shorts
Bloomers Intimates Offers a Diverse Selection of Lightweight Lingerie Pieces
Edgy Lingerie Collabs
Rihanna's 'Savage X Fenty' and 'Diesel' Team Up to Release a Lingerie Line
Cheeky Summer-Inspired Fashion Collections
The Saint Laurent Tan Lines Collection is Playful
AI-Powered Swimwear Quizes
Carve Designs Introduces the Swim Quiz & Wair Fit Predictor Technology
Surfer-Inspired Sustainable Swimwear
Outerknown and Seea Launch a New Swim Collection
Japanese-Inspired Bath Bombs
Lush Debuts Ippuku Bath Bombs Inspired by Japanese Bathing Tradition
Summer-Ready Fashion Collections
Hey Harper is Unveiling Its New Summer Collection
Post-Surgery Friendly Swimwear
PrettyLittleThing and GIRLvsCANCER Launch Empowering Swimwear
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
On-Demand AI Fashion
Desigual is Testing Designs Made by Its Team and Artificial Intelligence
Chic Sustainable Swimwear Designs
MABI Swimwear Debuted the Gaia Capsule Collection
Poolside-Inspired Swimwear Pop-Ups
Willo Perron Creates the SKIMS Pop-Up Space in London
Delicate Strawberry Print Bikinis
The New PINK by Frankies Bikinis Line is a Collaborative Drop
Comfort-Focused Stylish Jumpsuits
Popilush Has Unveiled a New Collection of Jumpsuits
No-Show Plunge Bras
Siella Recently Introduced the No-Show Plunge and Triangle Bras
Sophisticated Activewear Lines
BOV Active is an Up-And-Coming Canadian Brand
Caribbean Couture Fashion Collections
BITTER Delivers a Playful Spring/Summer 2024 Capsule
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Self-Inflating Kids Swimwear
SWÖM Smart Swimwear Tracks Depth for Safety
Lace Leakproof Underwear
Bloomers Intimates Debuts Queen's Lace Her Highness Sneezeproof Briefs
Cinematic Bath Bombs
Saltburn's Bath Scene Inspired Lush's Limited-Edition Saltbomb
Biotech-Informed Surfboard Designs
The BATTBOARD Electric Surfboard is Ready for the Water
Ultra-Chic Vintage-Inspired Swimwear
Rumored's Vintage Swim Collection is Head-Turning
Movie-Themed Swimwear Collections
The ROXY x Kate Bosworth Collection is Y2K Inspired
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Italian Summer Swimwear
Soeur Collaborates with Lido to Produce Chic Summer Swim Garments
One-Piece Adult Outerwear
The New 'Puffer Chubbsie' is Making Winter Fashion More Interesting
Chic Vintage-Style Swimwear
Hey Harper Expands Its Offerings from Jewelry to a Swimwear Line
Authenticity-Celebrating Swimwear Capsules
Kaitlyn Bristowe Collaborates with Londre on a New Line
One-Size-Fits-Most Swimsuits
Youswim's Stretch II Fits Sizes 14 to 24
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Consummately Sustainable Swimwear
This Pieces Are Made From Discarded Nets & Recycled Spandex
Cheeky Men's Lingerie
Skull & Bones Offers Surprise Openings and Unique Cutouts
Actress-Approved Sunwear Lines
WATSKIN's UPF Sunwear is Chic, Eye-Catching, & Performance-Driven
Cultural Icon-Inspired Fashion Collections
Novitska's Vibrant Summer Collection is Eye-Catching
High-Performance Women's Activewear
Oner Active Unveiled its Legendary Capsule Collection
Dynamic Athleisure Apparel
Victoria's Secret Relaunched its VSX with a New Performance Collection
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Pastel Tonal Outdoor Furniture
The BomBom Collection is Designed to Celebrate Lisbon's Tones
Curve-Friendly Swimwear Collections
House of Sunny's New Swimwear Collection Features Bigger Sizes
Stunningly Stylish One-Piece Designs
Londre Bodywear Launches a Chic and Comfortable Style
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Ever-Changing Sustainable Swimwear
Youswim Changes With Your Body for Ultimate Comfort
Inclusive Swimwear Collections
Londre Bodywear Collabs with SI Swimsuit Model Sixtine Rouyre
Towel-Resembling Luxe Skirts
Balenciaga Introduces a Look at the Towel Skirt Design
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Awareness-Raising Swimwear Fashion Shows
Natasha Tonic Debuts the Coral City Collection
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Vibrant Couples Swimwear Collections
Kulani Kinis Debuts Island Paparazzi Line with Matching Sets
Delicate Holiday Loungewear Collections
Frankies Bikinis' Holiday in the Sun Collection is Here
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Fashionable Performance Swimwear
Nike Swim is Launching Multiple New Styles Ahead of the Summer
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
Beach Day-Inspired Fashion Collections
Saul Nash's Spring/Summer 2024 Line is Titled Intersection
Leak-Proof Intimate Collections
Knix Introduces the Sexy Mesh Capsule with Gabrielle Union
Quirky Chic Sleepwear
Bluebella and Ashley Williams Unveil Game-changing Collaboration
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Recyclable Swimwear Collections
Decathlon's Negombo Fabric Delivers Elasticity Without Elastane
Crochet Bikini Lines
TRIANGL's 2024 Drop Boasts Cover-Ups and Swimwear
Elegant Holiday-Ready Apparel
Dynamite's 2023 Holiday Collection: A Fusion of Elegance and Comfort
Performance-Focused Undergarments
HUX Expands Line with Bamboo Charcoal Technology
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Multi-Sensory Ice Pops
Bomb Pop Extremes Start Off Sour or Spicy and Transition to Sweet
Patterned Swimwear Collections
Pendleton's Swim and Beach Line Blends Heritage and Coastal Style
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Performance Functional Leggings
Tighties Revolutionizes Activewear with Functional Leggings
Chic Compression Swimwear
Carve Designs' Sonny Compression One Piece Boasts UPF 50+ Protection
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Sculpting Shapewear Additions
YITTY Debuts a New Inclusive Shapewear Collection Called 'Ultralift'
Sunwear Active Lifestyle Brands
Watskin Provides Sun Safe Apparel that Doesn't Sacrifice Style
Active Period Underwear
PUMA x Modibodi Supports Maximum Protection and Performance
Tongue-in-Cheek Underwear Ranges
The Debute x Stripe & Stare Range Features Cheeky Phrases
Timeless Striped Clothing Apparel
Armor-Lux's Iconic Range is Easy-to-Style and Timeless
Minimalist Shapewear Undies
YITTY Offers a Range of Shapewear That Emphasizes Comfort
Summery Bikini Drops
Frankies Bikinis' Spring 2024 Collection Will Cure the Winter Blues
Inclusive Collaborative Swimwear
Gillette Venus Taps The Saltwater Collective for the New Swimwear
Testicular Cancer Awareness Boxers
SAXX Supports Testicular Cancer Awareness
Stylish Holiday-Ready Apparel
Oseree's 'Bain de Minuit' Collection Merges Summer and Winter
Stylish Sun-Protective Swimwear
Hunza G's New UPF Collection Protects Consumers from the Sun
Tech-Saving Swim Shorts
The Irontide 2.0 Hybrid Shorts Keep your Valuables Safe from Water
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Sustainable Bikini Fashion Shows
Space Swap Promotes Eco-conscious Fashion with Its Fashion Show
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Femininity-Exploring Boutique Hotels
Estudio Carroll Designs the Xique Boutique Hotel
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Sustainably Made Pastel Garments
Balmain Unveils a New Capsule Collection with Water Brand Evian
Revolutionary Swimming Flotation Devices
Swim Fit Board Addresses Common Challenges
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
20s-Inspired Sportswear Collections
Balmain Unveils Its New Vintage-Themed Sportswear Range
Color-Changing Bath Bombs
Lush Created a Fizzing Version of Its First Shop Door
Contemporary Skiwear Capsules
DKNY Tech Enters the Sports Market with Its First Skiwear Collection
Inflatable Spring-Ready Latex Clothing
HARRI's SS23 Capsule of Latex Apparel is Available Now
Exclusive Swimwear Collections
Mabi Swimwear Celebrates Swim a Lap Day with New Styles
Sustainable Back-Up Underwear
SparePair Figures As a Practical and Trustworthy Solution to Women
3D-Printed Dynamic Couture Fashion
Balenciaga's Latest Couture Collection Highlights Armour
Sustainable Swimwear Collections
Kosta Kini Has Launched a New Versatile Swimwear Collection
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Sleek Printed Swimwear Collections
Dolly Presents a Look at its New Swimwear Collection
Sweet-and-Sour Ice Pops
Bomb Pop Launches the 'Extremes' Line Starring Three Fruity Flavors
Luxe Skiwear Metaverse Games
Balenciaga Launches the Balenciaga Skiwear Mini Game
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Woven Summer Apparel
LOEWE's Paula Ibiza Spring/Summer 2023 Collection Spotlights Woven Pieces
Luxe Slope-Ready Fashion Capsule
Balenciaga Presents a Look at its Skiwear Collection
Adjustable Chlorine-Resistant Swimwear
MeUndies' New Sustainable Swimwear Arrives for Summer
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Retro RTD Cocktails
Bikini Island Shares Explosive Flavor, Real Spirits and 100 Calories Per Can
Performance-Focused Athleisure Wear
Dick's Sporting Goods Showcases the New 'Inspire' Fabric
Body-Conscious Undergarment Shops
Stripe & Stare Bra Shop Introduces Four New Bra Shapes
Vibrantly Stylish Athleisure Collections
Vitality is Gearing Up for Summer with Coastal Cloud II
Recycled Plastic Swimwear
Coastal Cool’s Sustainable Swimwear Blends Style with Purpose
Leakproof Swimwear Collections
This Swimwear Allows Teens to Enjoy Swimming Without Anxiety
Co-Branded Swimwear Lines
Knix Partners with The Birds Papaya to Launch Limited-Edition Swimwear
Inclusive Collaboration Swimwear
Gillette Venus and The Saltwater Collective Partnered on Swimwear
Pleats-accented Fashion Collection
Issey Miyake Embraces Pleated Fashion for Spring/Summer 2024
Inclusive Beach Essentials
SwimZip Offers a Range of Swimwear that Block 98% of Harmful Rays
Stunning Size-Inclusive Swimwear
Universal Standard Debuts its Swimwear Line with Inclusive Sizing
Coastal France-Inspired Fashion
Vilebrequin and Highsnobiety Join Forces on a Capsule
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
All-White Tonal Holiday Apparel
Superdry Introduces the Ibiza White Collection of Relaxed Looks
Playful Sun-Safe Garments
SwimZip Offers a Range of Sun-Safe Products for Children