Mobile Calendarettes
Camster M — February 17, 2008 — Pop Culture
Just as YouTube changed the way we get our entertainment fix, so mobile TV is about to change the way we get our fix of reality shows:to go. Snackable content in the form of Calendarettes, which features a bunch of models in bikinis fighting it out to star in a glamorous calendar, is one of two offerings by Italian startup Small Formats.
The Calendarettes are 8 to 10 episodes long, but since they're produced with mobile in mind, there are 2-3 minute mobile clips, or mobisodes, and a website component.
The other project is a sitcom about three guys cooking pasta in their kitchen. Called Pasta Is Fun, the program's cut up into 3-5 minute bite-sized episodes, with a companion website featuring recipes.
The Calendarettes are 8 to 10 episodes long, but since they're produced with mobile in mind, there are 2-3 minute mobile clips, or mobisodes, and a website component.
The other project is a sitcom about three guys cooking pasta in their kitchen. Called Pasta Is Fun, the program's cut up into 3-5 minute bite-sized episodes, with a companion website featuring recipes.
Trend Themes
1. Mobile Reality Shows - Opportunity for new immersive and interactive mobile reality shows with snackable content.
2. Mobisodes - Opportunity for production companies to create short and engaging mobisodes using mobile-first approach.
3. Companion Websites - Opportunity for businesses to create companion websites featuring additional content to enhance user experience.
Industry Implications
1. Media and Entertainment - Media and entertainment industry can create new mobile-first reality shows to engage with younger audiences.
2. Advertising - Advertising industry can leverage mobile-first content to create innovative branded content opportunities.
3. Food and Beverage - Food and beverage industry can create snackable videos and companion websites featuring cooking tutorials and recipes.
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