The Burger King Singing in the Shower Campaign
andy vincent — December 8, 2009 — Marketing
References: singingintheshower
The Burger King Singing in the Shower campaign launched today, and involves the world’s first guilt-free showercam to give hungry Brits a fly-on-the-wall view of South London's 20-year-old Sam and her singing antics.
The campaign kicked off with Madonna’s ‘Like a Virgin,' which will be followed by other shower classics--along with different Burger King-inspired bikinis--voted for by viewers. There are also free breakfasts on the site and the chance to win a date with the singing lady in question.
The Burger King Singing in the Shower campaign has received polarized opinions across blogs and Twitter--most people absolutely love it but some think it oversteps the mark.
The campaign kicked off with Madonna’s ‘Like a Virgin,' which will be followed by other shower classics--along with different Burger King-inspired bikinis--voted for by viewers. There are also free breakfasts on the site and the chance to win a date with the singing lady in question.
The Burger King Singing in the Shower campaign has received polarized opinions across blogs and Twitter--most people absolutely love it but some think it oversteps the mark.
Trend Themes
1. Virtual Engagement Experiences - By using innovative technologies like showercams, brands can create immersive and interactive experiences that engage consumers in new and unique ways.
2. User-generated Content Campaigns - Inviting users to vote for their favorite shower classics and participate in the campaign encourages user engagement and creates a sense of ownership and connection with the brand.
3. Social Media Response Analysis - Analyzing the polarized opinions and feedback on blogs and Twitter can provide valuable insights for brands to understand consumer sentiment and fine-tune their marketing strategies accordingly.
Industry Implications
1. Fast Food - Fast food chains can explore creative and attention-grabbing campaigns like Singing in the Shower to enhance brand visibility and attract new customers.
2. Entertainment - The entertainment industry can leverage interactive experiences and user-generated content campaigns to generate buzz, increase audience engagement, and drive ticket sales.
3. Market Research - Companies specializing in market research can offer social media response analysis services to help brands measure the impact and perception of their campaigns and make data-informed decisions.
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