Did Apple Buy Product Placement in the Sports Illustrated Swimsuit Issue?
Carlos Calderon — February 16, 2007 — Naughty
References: sportsillustrated.cnn & adrants
Marketing iPod with Sports Illustrated bikini pictures? Adrants suggests that, “You can’t buy publicity like the kind that comes with an appearance in the Sports Illustrated Swimsuit issue.” But can you? This unique product placement of an iPod on Marisa Miller is bound to get attention, raising the question of whether or not Apple has paid for the clever placement.
Note: The iPod sports illustrated bikini is not the first example that we've seen... The other four pictures show just a sample of the 'enticing' ipod imagery on the net...
Note: The iPod sports illustrated bikini is not the first example that we've seen... The other four pictures show just a sample of the 'enticing' ipod imagery on the net...
Trend Themes
1. Product Placement Advertising - The success of Apple’s advertised iPod in the Sports Illustrated Swimsuit Issue has opened new doors for other companies opting for product placement advertising.
2. Controversial Advertising - Controversial advertising is becoming one of the most effective ways of gaining public attention, as seen with the iPod Bikini photographs.
3. Social Media Marketing - Marketers can piggyback on viral sensations, such as the iPod Bikini photographs, to maximize the reach of their social media marketing campaigns.
Industry Implications
1. Consumer Electronics Industry - The Consumer Electronics Industry can benefit from the new product placement techniques to create new and unique ways to advertise their products.
2. Fashion Industry - The Fashion Industry can use the iPod Bikini photographs as a source of inspiration to promote their products in a similar way, creating an interesting advertising concept.
3. Media Industry - The Media Industry can leverage controversial advertising to gain a competitive advantage in the advertising industry and improve brand exposure and revenue.
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