Bikini Clad Girls Promote Queensland as Sun Destination
Tisah Tucknott — July 6, 2009 — Marketing
References: scaryideas & nextnature.net
24 flashers were recently asked to promote tourism in Queensland, Australia by revealing themselves to pedestrians in Sydney and Melbourne.
The flashers were placed in areas of high traffic wearing nothing but a trench coat and a bikini. The ingenious idea to promote Queensland as a sunny holiday destination this winter was done by adding a picture of a beach to the inside of the flashers' coats.
Implications - One of the best ways a company can attract attention to its brand or products is by creating a short-term, sexually-charged publicity stunt. This kind of marketing has a high chance of going viral due to sheer surprise, and it will immediately draw attention from all corners.
The flashers were placed in areas of high traffic wearing nothing but a trench coat and a bikini. The ingenious idea to promote Queensland as a sunny holiday destination this winter was done by adding a picture of a beach to the inside of the flashers' coats.
Implications - One of the best ways a company can attract attention to its brand or products is by creating a short-term, sexually-charged publicity stunt. This kind of marketing has a high chance of going viral due to sheer surprise, and it will immediately draw attention from all corners.
Trend Themes
1. Sexually-charged Publicity Stunts - Short-term, sexually-charged publicity stunts can attract attention to a brand or product and have a high chance of going viral due to surprise, creating an opportunity for disruptive marketing.
2. Innovative Outdoor Advertising - Outdoor advertising that incorporates unique or unexpected elements, such as the use of flashers promoting a sunny holiday destination, can disrupt traditional advertising methods and capture attention.
3. Provocative Branding - Provocative branding, such as using flashers to promote a product or service, can generate buzz and attract attention to a brand, representing a disruptive way of standing out in a crowded marketplace.
Industry Implications
1. Tourism - The tourism industry can employ provocative and innovative advertising techniques, such as the use of flashers, to capture attention and stand out in a crowded marketplace.
2. Advertising - The advertising industry can experiment with disruptive marketing techniques, such as sexually-charged publicity stunts and innovative outdoor advertising, to create campaigns that go viral and capture attention in unique ways.
3. Fashion - The fashion industry can explore provocative branding techniques, such as using flashers as part of a marketing campaign, to generate buzz and create a sense of edginess around their products.
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