Nikster's Eco Bikinis
Alex Covert — August 6, 2008 — Eco
References: niksters & planetgreen.discovery
We get the sexy part. Bikinis = Sexy! What do bikinis have to do with being green, though? At Niksters, their bikinis are made from sustainable soy, organic cotton, bamboo, and other natural fibers which all promote a healthy and sustainable lifestyle.
Niksters accessorizes their swimsuits with shells, pearls, stones, bamboo, and coconuts. They use recycled materials in their packaging and they even give 5% of their gross sales to globally responsible charities!
Implications - Companies can see an increase in their target demographic by taking the initiative to go green. These days, eco-friendly sales items are progressively becoming a more popular idea due to consumer awareness of the impact of their actions.
Niksters accessorizes their swimsuits with shells, pearls, stones, bamboo, and coconuts. They use recycled materials in their packaging and they even give 5% of their gross sales to globally responsible charities!
Implications - Companies can see an increase in their target demographic by taking the initiative to go green. These days, eco-friendly sales items are progressively becoming a more popular idea due to consumer awareness of the impact of their actions.
Trend Themes
1. Eco-friendly Fashion - There is a growing demand for sustainable fashion that companies can capitalize on by incorporating eco-friendly materials in their products.
2. Sustainable Materials - Exploring and utilizing sustainable materials such as soy, bamboo and organic cotton can have a disruptive impact on the fashion industry by reducing environmental impact.
3. Social Responsibility - Corporate social responsibility, such as charitable partnerships and sustainable packaging, is becoming an increasingly important factor for consumers when making purchasing decisions.
Industry Implications
1. Fashion - The fashion industry will benefit from embracing eco-friendly materials and sustainable production processes to meet consumer demand and make a positive impact on the environment.
2. Retail - Retail companies can create a competitive edge and increase sales by offering a variety of environmentally responsible products that align with consumers' values.
3. Charity - Globally responsible charities can partner with eco-friendly fashion companies to drive positive social and environmental change while increasing brand awareness and sales.
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