The 'Big Is In' Campaign by Magimix
Elsa Blaine — July 2, 2008 — Fashion
References: magimix.fr & advertolog
'Big Is In' campaign for the Magimix line of food processors features print ads which use Rubinesk, bikini-clad, veggies. Food carving has been seeing a resurgence in recent days, and here we see eggplants, squash and potatoes carved into pleasantly plump swimsuit models.
The new Magimix XL food processor is a high end appliance with a lexan bowl, automatically adjusting power and a 12 year motor guarantee. The Magimix 5200 XL model has an 1100w powerhouse and a 3.6 litre bowl.
"The Magimix food processor was the domestic version of appliances designed for professional use," according to the France based company.
The ad campaign was conceived by the Gray Ad Agency from Tel-Aviv, Israel.
The new Magimix XL food processor is a high end appliance with a lexan bowl, automatically adjusting power and a 12 year motor guarantee. The Magimix 5200 XL model has an 1100w powerhouse and a 3.6 litre bowl.
"The Magimix food processor was the domestic version of appliances designed for professional use," according to the France based company.
The ad campaign was conceived by the Gray Ad Agency from Tel-Aviv, Israel.
Trend Themes
1. Resurgence of Food Carving Art - The trend of food carving is resurfacing, presenting opportunities for artists and culinary experts to innovate with new techniques and materials.
2. Body Positive Marketing - This trend of body positive marketing, featuring diverse body shapes and sizes, can create disruptive innovation opportunities for businesses to create inclusive campaigns and product lines.
3. Versatile and High-performance Kitchen Appliances - The trend of versatile and high-performance kitchen appliances can create opportunities for businesses to innovate and create new products that improve cooking and food preparation experiences.
Industry Implications
1. Food Art - Food carving businesses can capitalize on the resurgence of this trend, offering training programs and art pieces that cater to a growing market of food art enthusiasts.
2. Kitchen Appliances - Kitchen appliance companies can create new and innovative products based on the trend of versatile and high-performance kitchen appliances that meet the demands of modern consumers.
3. Advertising and Marketing - Creative advertising agencies can create campaigns based on the trend of body positive marketing, highlighting inclusivity and diversity in their messaging to appeal to a wider audience.
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