Blush: Stop Nudism
References: adsoftheworld
What a smart and cost-effective idea to use popular statues to model your latest fashion line. At least you know they'd show up on time!
That's exactly what Blush swimwear "Stop Nudism" campaign did. The creatives at glow ad agency, Berlin took it to the streets and used statues as models with stickers encouraging people to stop nudism, by buying their swimwear.
I think the approach is very creative, unusual, and effective both on the streets and in the print ads. Not that I really believe for a second that they care about or are trying to make a serious commentary about the social debate of nudism. They just want to sell their bikinis!
That's exactly what Blush swimwear "Stop Nudism" campaign did. The creatives at glow ad agency, Berlin took it to the streets and used statues as models with stickers encouraging people to stop nudism, by buying their swimwear.
I think the approach is very creative, unusual, and effective both on the streets and in the print ads. Not that I really believe for a second that they care about or are trying to make a serious commentary about the social debate of nudism. They just want to sell their bikinis!
Trend Themes
1. Smart Advertisement - Using statues as models in advertising campaigns to create a unique and attention-grabbing approach.
2. Cost-effective Marketing - Utilizing existing statues as models saves on costs associated with traditional models and photoshoots.
3. Creative Branding - Using stickers with messaging on statues conveys a strong brand message and engages potential customers.
Industry Implications
1. Fashion - Fashion brands can explore using statues as models in their advertising campaigns to stand out and create a memorable brand image.
2. Advertising - Ad agencies can propose the idea of using existing statues in their campaigns to provide a fresh and unique approach to their clients.
3. Outdoor Advertising - Companies specializing in outdoor advertising can offer statues as advertising platforms to brands looking for unconventional ways to captivate their target audience.
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