Digitally Printed Ready-to-Wear Apparel
Jeremy Gutsche — September 8, 2006 — Art & Design
References: first2print & gizmag
First2Print has developed fabric printing technology that enables designers to 'print' their clothing or swimwear directly from their designs. Designer Armondo Barboza commented, "We are taking original painted artwork and turning it into beautiful textile designs."
Basically, the service uses a large-format fabric printing machine to bring custom designs to life, and starting off with swimwear probably seemed like the fastest route to getting the company some 'exposure'.
Implications - Thanks to the advent of social media and an increasingly integrated society, one of the most important elements for contemporary consumers is the ability to customize their products. Any company seeking to create a lasting connection with consumers would be wise to invest in products that present consumers with a choice, and allows them to select one that most suits them personally, giving the consumer a feeling of ownership and responsibility for their purchase.
Basically, the service uses a large-format fabric printing machine to bring custom designs to life, and starting off with swimwear probably seemed like the fastest route to getting the company some 'exposure'.
Implications - Thanks to the advent of social media and an increasingly integrated society, one of the most important elements for contemporary consumers is the ability to customize their products. Any company seeking to create a lasting connection with consumers would be wise to invest in products that present consumers with a choice, and allows them to select one that most suits them personally, giving the consumer a feeling of ownership and responsibility for their purchase.
Trend Themes
1. Direct-to-fabric Printing - Companies developing fabric printing technology that allows designers to print garments or swimwear directly from their designs.
2. Customizable Ready-to-wear Apparel - The rise of social media and integrated society have made customization an essential element for contemporary consumers. Companies investing in products that allow personalization give consumers a sense of ownership and responsibility for their purchase.
3. Digitally Printed Fashion - The use of large-format fabric printing machines to create unique, custom designs for clothing or swimwear is gaining popularity in the fashion industry as a way to stand out and offer consumers something truly unique.
Industry Implications
1. Fashion and Apparel - Innovative technology that enables designers to create and print garments or swimwear directly from their designs is disrupting the fashion and apparel industry by offering consumers a custom and unique product.
2. Textile Manufacturing - The development of fabric printing technology is disrupting the traditional textile manufacturing industry by offering new possibilities for creating unique and customizable fabrics for clothing and other applications.
3. Digital Printing - The rise of direct-to-fabric printing is disrupting the traditional printing industry by offering new possibilities for digital printing on a wide range of fabrics for fashion, home décor, and other applications.
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