It's no secret, people judge a book by its cover and for good reason, the cover is the first indicator of what can be expected in terms of genre, story and plot; the same goes for these examples of sauce packaging. By focusing on emotions, aesthetics or both, designers and companies create an immediate impression with their consumers that can be long-lasting or fleeting depending on how impactful and well-executed it is.
One of the examples of sauce packaging involves the Dave's Gourmet Adjustable Heat Sauce. It focuses on function, allowing people to spray exactly how much of the spice they want on their food. On the other hand, Lethal Ingestion embraces a medical aesthetic that is present both in the form of its bottle as well as the design of its label.
23 Examples of Sauce Packaging
From Moonshine-Inspired Hot Sauces to Rage-Based Branding Schemes:
Meghan Young — Jun 18, 2014 — Marketing

23
Minimalist Pasta Packaging
My Kitchen Basics Avoids Crowded Graphics

22
Fire Breathing Branding
Sriracha Hot Sauce Packaging Was Infused with Flaming New Life

21
Rage-Based Branding Schemes
Angry Man Salsa Packaging Infuses the Sauce with Fiery Feelings
20
Fiery BBQ Branding
These Sauces Make for the Perfect Foodie Father’s Day Gift
19
Moonshine-Inspired Hot Sauces
This Clear Spicy Condiment Comes in A Clever Liquor-Like Bottle
18
Big Brand Taco Sauces
Taco Bell's Hot Sauces are Now Available in Bottles
17
Vibrant Hot Sauce Branding
VIBE Hot Sauce Stands Out with Unexpected Hues
16
Fiery Hot Sauce Liqueurs
Add a Kick of Flavor to Your Vodka Collection with UV Sriracha Vodka
15
Kitchen Utensil Sauce Packaging
Ben’s Independent Grocer Pasta Sauce Shows Spoons on the Front
14
Beer-Branded Barbecue Sauces
Get Ready For The Long Weekend with These Tasty Marinades
13
Illustrative Sauce Packaging
Delika Sauces is Recreated with Bold Typography
12
Modern Korean Sauces
The We Rub You Korean BBQ Marinade Brings Sweet and Savory to American Meals
11
Undead Pallette Burners
Enjoy the Scrumptious Fleshy Taste of the Zombie Hot Sauce
10
Strange Savory Sauces
Todd’s Concoctions BBQ Sauces are Strangely Delicious
9
Spicy Condiment Collaborations
Srirachup is a Taste Bud Exploding Combo of Sriracha and Ketchup
8
Terrorist Hot Sauce
Controvercial 'Bomb Laden' Warlord Cooking Sauce
7
Hot Hawaiian Sauces
The Adoboloco Jalapeno Sauce Says Aloha to Some Spicy Flavor
6
Armed Forces-Inspired Condiments
The Proceeds from 'Forces Sauces' Help Support Veterans in the UK
5
Aged Iconic Hot Sauces
Sosu Barrel-Aged Sriracha Adds a Touch of Refinement to the Condiment
4
Pork-Flavored Condiments
Bacon Hot Sauce is for the Truly Devout Bacon Lover
3
Fatal Palette-Burning Condiments
Lethal Ingestion Challenges You to Handle the Heat
2
Caffeinated Spicy Condiments
The DoubleKick Specialty Hot Sauce Packs Two Punches
1
Adjustable Products
Dave's Gourmet Adjustable Heat Sauce
Related Ideas
Super-Spicy Nugget Sauces
The Three Fiery McDonald's x Hot Ones Sauces Challenge Taste Buds
Resealable Lettuce Packaging
Sensei Farms' Leafy Green & Salad Mix Package Reduces Plastic by 90%
Sauce-Inspired Sodas
Olipop and Hidden Valley Created a Savory Four-Pack for April Fool's Day
Ketchup Packet Phone Cases
This Heinz Phone Case is Sculpted to Hold a Single Condiment Sachet
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Elevated Organic Hot Sauces
Cloud 23 Hot Sauces Celebrate Simple Ingredients and Sweet Heat
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Beverage Packaging Updates
Capri Sun's Resealable Bottle is a Modern Twist on a Timeless Favorite
Flavorful Almond-Based Condiments
Bitchin’ Sauce Debuts Three New Flavors to Its Lineup of Sauces
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Exclusive Hybrid Sauces
The Limited-Edition Every Sauce Blends 14 Different Heinz Condiments
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Wine-Shaped Mayo Bottles
Hellmann's Mayonnaise Blanc is Packaged Like the Perfect Gift for Hosts
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Opulent Condiment Crossbody Bags
Kate Spade New York Debuts a Ketchup-Inspired Capsule with Heinz
Squeezable Globally Inspired Condiments
Heinz Flavor Tour Sauces Share a Taste of Worldly Cuisines
Sauce-Inspired Moisturizers
Cane's Sauce Inspired Raising Cane's x IPSY Moisturizing Sauce
Limited-Edition Condiment Drops
Heinz Tested Its Two New Sauces in Restaurants Before Retail
Spicy Summer-Inspired Initiatives
Lee Kum Kee Launches the 'Heat Heroes' Program
Complimentary Hot Sauce Bars
Firehouse Subs' Hot Sauce Bar Offers a Heat Level for Everyone
Bold Sauce Expansions
Pace's New Signature Sauces Have Been Released
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Durable Egg Packaging Designs
Cascades Unveils the New Cascades Fresh GUARD EnVision™ Packaging
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
International Cuisine-Inspired Pasta Sauces
Dolmio Intensify Pasta Sauces Come in Three Flavors
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Revamped Pickle Packaging
Grillo's Pickles Are Now Packaged in a Twist-Top Container
Fiery Pasta Sauces
The RAGÚ x Hot Ones Limited Edition Heat Pack Spices Up Comfort Meals
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Unique Hot Honey Squeeze Packets
Mike's Hot Honey Squeeze Packet Boasts a Contemporary Aesthetic
Social Media-Inspired Pasta Sauces
These New Heinz Pasta Sauces Come in Three Flavors
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Squid-Inspired Packaging
Squid-Inspired Packaging Revolutionizes Temperature Control
Coffee-Infused Hot Sauces
Koffiracha Hot Sauce Unites Single-Origin Coffee and Mild Chili Peppers
Sci-Fi-Themed Hot Sauces
TRUFF Unveils the Star Wars™-Themed Dark Side Hot Sauce
Take-Home QSR Dipping Sauces
Three Bottled Popeyes Sauces are Coming to Grocery Stores
Beer-Infused Hot Sauces
Miller High Life and Hot N Saucy Collabored on Dive Bar Hot Sauce
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Bold Gut-Friendly Condiments
Cleveland Kitchen's Everything Sauces are Flavorful and Healthy
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Condiment-Flavored Toothpastes
Hismile Makes Toothpaste Sachets with Mustard and Ketchup Flavors
Spicy Japanese Barbecue Sauces
Bachan's Introdcuces the Hella Hot Japanese Barbecue Sauce
Extra-Thick Tomato Sauces
Trader Joe's Thick, Bold & Spicy Red Sauce Has a Unique Flavor Profile
Book-Themed Hot Sauce Sets
BookTok Inspired Walmart's Limited-Edition Hot Sauce Set
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
American Honey Hot Sauces
Local Hive Honey Hot Sauces Exclusively Use 100% United States Honey
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Grill-Ready Hot Sauce Sets
Elijah's Xtreme Assembled a Hot Sauce Gift Set for Father's Day
Festive Soy Sauce Packaging
The Santa Hat Kikkoman Soy Sauce Celebrates the Holidays
Accessible Condiment Lids
Chilau Foods Adopts Its EEASY Lid for Better Accessibility
Dynamic Sauce Collections
Consumer Insights Informed Silver Spring Foods' Signature Sauce Line
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Imaginative Condiment Campaigns
Heinz's 'You Can Already Taste It' Features a "No Taste Test"
Ketchup Sauce Packet Jackets
Heinz Shows Up to a Man Named Heinz's Wedding in a Unique Jacket
Upcycled Vegetable Cooking Sauces
Oddbox Fights Food Waste by Repurposing Rescued Tomatoes
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Art-Inspired Vibrant Sauces
Specialty Hot Sauces With Unique Flavors and All-Natural Ingredients
QSR Sandwich Sauce Ranges
Subway Sauces Bring the Brand's Condiments to the Kitchen
Take-Anywhere Hot Sauces
The Original Louisiana Brand Hot Sauce Launched Mini Hot Sauce Bottles
Retail QSR Dipping Sauces
Zaxby’s Spicy Zax Sauce is Now Available from Retailers Nationwide
Zesty Soda-Inspired Condiments
The 7UP Condiment Range Was Created in Partnership with Twisted
Talk Show Hot Sauces
The Hot Ones Hot Sauces Elevate Any Meal or Recipe
Conveniently Sized Hot Sauces
Melinda's Hot Sauce Presents Mini Sauce Versions for Heat on the Go
Rebranded Squeezable Sauces
Sarson's Debuts a New Dip & Drizzle Line with Rebranded Packaging
Versatile Squeeze Bottle Condiments
The Blue Dragon Sweet Chilli Sauce is Ready for Any Cuisine
Freshness-Extending Food Packaging
SAVRpak Offers an Innovative Solution to Combat Food Waste
Spicy Seasonal Recipe Sauces
These Sauce Shop x ALDI Products are Limited-Edition
Squeezable Sauce Rebrandings
Kraft Sauce is Launching its Creamy Sauces Line to the Roster
Hot Sauce Autographs
Ed Sheeran Treated Fans to "Sauceographs" Written with Tingly Ted's Products
Iconic Extra-Spicy Hot Sauces
Cholula Extra Hot Builds on the Brand's Existing Legacy
Squeezable Tangy Sauces
Sarson's Dip & Drizzle Captivates Young Consumers' Palates
3-in-1 Meal Packaging Solutions
Coveris Debuts Hot-to-Go Packs with Eco-Friendly Design Practices
Limited-Edition Soy Sauce Bottles
Kikkoman's Latest Creative Packaging Features Traditional Dishes
Squeezable Olive Oil Packaging
California Olive Ranch Introduces Its New Squeezable Chef's Bottle
All-Encompassing Ultimate Condiments
Heinz UK Presents the Every Sauce Condiment Giant
Minimal-Ingredient Hot Sauces
Stuzzi Hot Sauce Blends Fresh and Dried Peppers, Vinegar & Salt
Limited-Edition Hot Sauces
These New Sauce Shop Sauces are Arriving Exclusively at ALDI
QSR Fiery Sauce Campaigns
McDonald's and Hot Ones Join on McNugget Dips
Healthful Spicy Recipes
MyFitnessPal and Tabasco Created a Co-Branded Recipe Collection
Flavorful Chilli Sauce Ranges
Lee Kum Kee's WOW Chilli Sauces Ignite Everyday Meals
Pebble-Like Beauty Packaging
Lumson's Romantica Jar Delights the Senses by Drawing from Nature
Flavorful Condiment Expansions
Kelchner Debuts Two Sauces That Will Sure Give a Kick to Any Dish
Flavor-Enhancing Condiment Sauces
These New Hellmann’s Sauces Prioritize Versatility
Elevated Vegan Hot Sauces
T-Rex Hot Sauce Offers Three Unique Sriracha Varieties
Versatile All-Natural Cooking Sauces
This Holy Moly Sauce Range Has Five Flavors to Choose From
Pacakged Mac&Cheese Flavors
Two New Flavors Join the KRAFT Mac & Cheese Lineup
Liner-Free Label Sausage Packaging
Salsicciamo Introduced Linerless Labeling for its Packaging
Condiment-Branded Varsity Jackets
Mike's Hot Honey & Starter Launch Limited-Edition Varsity Jacket
Premium Pasta Sauces
Le Sauce & Co Expands Its High-End Offerings to the Midwest
BBQ-Themed Soy Sauce Campaigns
The Kikkoman 'Fire Up the Umami' Campaign Encourages Creativity
AI-Powered Cooking Oil Apps
Sunny and Appetite Creative Partnered on Connected Packaging
Versatile Korean Cuisine Sauces
These New Momofuku Goods Sauces Come in Two Options
Certified Compostable Sauce Packets
Kari-Out Unveiled its New Plant-Based Packets for Foodservice
Versatile Foodie Meal Sauces
The Primal Kitchen Dipping Sauces Come in Four Flavors
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Playfully Reprised QSR Sauces
Zaxbys Relaunches its 'Insane Sauce' with a Unique Halloween Twist
Habanero-Based Ranch Sauces
Wings Etc. is Testing a New Ranch Fire Burger, Sauce, and Sandwich
Inaugural QSR Hot Sauces
Church's Texas Chicken Signature Hot Sauce Has Sweet and Spicy Notes
Pocket-Sized BBQ Sauces
Hot Pockets' First-Ever BBQ Sauce Marks the Return of BBQ Recipe Beef
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
Triple-Flavor Finishing Sauces
The Gracious Gourmet Hot Squeeze is Sweet, Spicy and Smoky
Hardware Retailer BBQ Sauces
Ace Hardware Debuted Loud Mouth Barbeque Sauces and Seasonings
Mexican-Style Hot Sauces
Rich, Thick Tabasco Salsa Picante Spices Up Tex-Mex Meals
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
Spicy Ranch Sauces
Marzetti Spicy Ranch Seasoned with Tabasco Brings Heat to a Beloved Category
Versatile Japanese Dipping Sauces
These New Bachan's Japanese Dipping Sauces Come in Two Options
Automobile Brand Hot Sauces
Porsche Canada Introduces the Cayenne Taste Drive Sauce
Tomato Sauce Pouches
Le Sauce & Co.'s Well-Portioned Sauces Help to Reduce Food & Packaging Waste
Authentic Habanero Hot Sauces
El Yucateco Launches a Variety of New Hot Sauce Flavors
Thai-Grown Hot Sauce Recipes
Racha Organics Debuts a New & Delicious Organic Sriracha Line
Award-Winning Gourmet Gravies
Le Sauce & Co. Receives Another Accolade for Its Product Range
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Calorie-Free Dessert Sauces
DreamPak Reveals Four New Delectable Dessert Sauces
Carton-Packaged Cooking Sauces
El Boustane Sauces are Arriving in Algeria in New Packaging
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Versatile Jarred Pesto Sauces
These Loyd Grossman Pesto Sauces Come in Two Varieties
Honey-Sweetened Chili Sauces
Lee Kum Kee Honey Sriracha Sauce Offers a Swicy Take on a Classic
Vietnamese Hot Sauce Sets
Rude Mama's Hot Sauce Set Spotlights Four Authentic Flavors
Low-Cost Own-Brand Cooking Sauces
The Go Local Cooking Sauce Range Includes Four Options
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Pouch-Packaged Pasta Sauces
These Le Sauce & Co Gourmet Pasta Sauces Come in Five Options
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Private Label Pizza Sauces
Trader Joe's Pizza Sauce Features a Refreshed Recipe
Naturally-Crafted Ketchup Cups
The Red Gold Dunk Cup is Perfect for Fries and More
Mexican Simmer Sauces
SOMOS' Simmer Sauces Make Quick, Nourishing Meals in Minutes
Naturally Formulated Hot Sauces
These Vadasz Hot Sauces Come in Three Varieties
Versatile Flavor-Packed Condiments
Litehouse Loaded Sauces Work as Dips, Spreads and More
Soy Sauce Tasting Kits
Cabi Foods' Palette Provides a Journey from Light to Dark Condiments
Spice-Focused Flavor Ranges
The Synergy Heat & Fire Range Takes Inspiration from Culinary Cuisine
Saucy Singer Autographs
Ed Sheeran Signs off Sauceographs Using Kraft Heinz Hot Sauce
Versatile Flavor-Packed Rice Sauces
VEETEE STIR’D Comes in Four Flavor Options
Squeezable Oil Bottles
Chefs Life's New Line of Squeezable Oil Bottles Enhances Ease of Use