The Go Local Cooking Sauce Range Includes Four Options
Michael Hemsworth — October 10, 2024 — Lifestyle
References: parfetts & talkingretail
The Go Local cooking sauce range is a new lineup of products from Parfetts in the UK that will provide consumers with a simple yet delicious way to quickly prepare a meal at anytime. The private label cooking sauces come in four varieties including Jalfrezi, Tomato & Basil, Tomato & Chilli and Tikka Masala, which each come in 350-gram jars priced at £1.49 each. The products can also be purchased as part of a multipack case with six jars for £5.99 to provide retailers with the ability to maximize value.
Trading Director Gurms Athwal spoke on the Go Local cooking sauce range saying, "The Go Local cooking sauce range not only gives consumers excellent value with clear price-marked packs, but it also delivers outstanding margins for our retailers. We’re focused on supporting our retailers by offering products that help them compete effectively in the marketplace.”
Trading Director Gurms Athwal spoke on the Go Local cooking sauce range saying, "The Go Local cooking sauce range not only gives consumers excellent value with clear price-marked packs, but it also delivers outstanding margins for our retailers. We’re focused on supporting our retailers by offering products that help them compete effectively in the marketplace.”
Trend Themes
1. Affordable Private-label Food Products - Accessible cooking sauces that offer gourmet flavors at budget-friendly prices elevate consumer dining experiences while maintaining cost efficiency.
2. Value Packs for Retailers - Multipack offerings that allow retailers to stock up on popular products at discounted rates incentivize bulk purchases and enhance profit margins.
3. Convenient Ready-made Meal Solutions - Ready-to-use sauces provide a quick, easy way for consumers to prepare meals, catering to the growing demand for convenience in home cooking.
Industry Implications
1. Supermarket Chains - Local cooking sauce lines offer an attractive product to bolster private-label portfolios in competitive retail environments.
2. Food Manufacturing - Producing diverse yet affordable sauce options opens new avenues for manufacturers seeking to capitalize on the value-driven consumer market.
3. Wholesale Distribution - Introducing multi-pack aged jars provides wholesalers with an opportunity to enhance product offerings while ensuring cost-effectiveness and profitability.
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