Wings Etc. is Testing a New Ranch Fire Burger, Sauce, and Sandwich
Katherine Pendrill — January 12, 2025 — Lifestyle
References: wingsetcfranchise & franchising
Wings Etc. is looking to crank up the heat this season by testing out a new Ranch Fire Sauce, which can be enjoyed on the new Ranch Fire Burger and the new Ranch Fire Chicken Sandwich.
The new Ranch Fire Sauce is currently being tested at Wings Etc. locations in Cape Girardeau, Dexter, and Jackson, Missouri, Boiling Springs, and South Carolina. The fiery new sauce blends the cool flavor of Ranch dressing with the heat of Wings Etc.’s Wall Sauce, which is a habenaro-based sauce and is actually the brand’s hottest sauce available. The Ranch Fire Sauce also features cayenne and garlic spices, which add a depth of flavor.
Fans can sample the new Ranch Fire Sauce on the brand's Ranch Fire Burger and a new Ranch Fire Chicken Sandwich, starting on January 7, 2025, for a limited time.
Image Credit: Wings Etc.
The new Ranch Fire Sauce is currently being tested at Wings Etc. locations in Cape Girardeau, Dexter, and Jackson, Missouri, Boiling Springs, and South Carolina. The fiery new sauce blends the cool flavor of Ranch dressing with the heat of Wings Etc.’s Wall Sauce, which is a habenaro-based sauce and is actually the brand’s hottest sauce available. The Ranch Fire Sauce also features cayenne and garlic spices, which add a depth of flavor.
Fans can sample the new Ranch Fire Sauce on the brand's Ranch Fire Burger and a new Ranch Fire Chicken Sandwich, starting on January 7, 2025, for a limited time.
Image Credit: Wings Etc.
Trend Themes
1. Spicy-sweet Fusion - Combining contrasting flavors like habanero heat and cool ranch offers a new dining experience that caters to adventurous palates.
2. Limited-time Offerings - Creating exclusivity through time-limited menu items can generate buzz and drive customer traffic to test locations.
3. Regional Taste Testing - Conducting localized testing of new culinary creations allows businesses to gather consumer feedback and tailor products accordingly before broader rollouts.
Industry Implications
1. Fast-casual Dining - Innovation within the fast-casual sector can capitalize on bold flavor profiles to compete with both traditional quick-serve and upscale dining options.
2. Flavor Enhancement Ingredients - The demand for complex sauces and seasonings is driving growth in the spice and flavoring market, where unique blends can differentiate products.
3. Local Food Marketing - Regional release strategies provide opportunities for targeted marketing campaigns that tap into local food culture and preferences.
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