El Boustane Sauces are Arriving in Algeria in New Packaging
Michael Hemsworth — April 8, 2024 — Marketing
References: sig.biz & foodanddrinktechnology
Inamed has partnered with SIG on a series of new El Boustane sauces for the Algerian market that prioritize quality and convenience for consumers to appreciate. The products include an array of diverse sauces that are packaged in SIG Small carton packs to prioritize freshness ahead of being used, while also being easy to ship and store in the home. The products are slated to be filled on-site in Algerian thanks to a new filling machine being implemented into the manufacturing setup.
President & General Manager - IMEA at SIG Abdelghany Eladib commented on the El Boustane sauces saying, "This marks the debut of products being filled on our SIG Small 12 Aseptic filling machine in Algeria. The filling machine’s flexibility in relation to formats and volume sizes helped Inamed to launch exciting innovations for the Algerian market. This launch represents a strategic opportunity to expand our market reach and pursue new avenues for growth in North Africa.“
President & General Manager - IMEA at SIG Abdelghany Eladib commented on the El Boustane sauces saying, "This marks the debut of products being filled on our SIG Small 12 Aseptic filling machine in Algeria. The filling machine’s flexibility in relation to formats and volume sizes helped Inamed to launch exciting innovations for the Algerian market. This launch represents a strategic opportunity to expand our market reach and pursue new avenues for growth in North Africa.“
Trend Themes
1. Convenient Carton Packaging - El Boustane sauces are now packaged in SIG Small carton packs for enhanced freshness and portability.
2. Diverse Sauce Array - The products include a variety of sauces catered to diverse consumer preferences, packaged in innovative carton format.
3. On-site Filling Machine Implementation - The introduction of a new filling machine in Algeria allows for local production and customization of the sauces, fostering quick market response.
Industry Implications
1. Food Packaging - The shift towards carton packaging for cooking sauces opens up opportunities for innovation in packaging technology and sustainability within the food industry.
2. Food Manufacturing - The utilization of on-site filling machines signals a trend towards localized production and customization in the food manufacturing sector, enabling quick adaptation to regional market demands.
3. Market Expansion Strategies - The collaboration and product launch in Algeria represent a strategic move to explore new growth avenues in the food and beverage market of North Africa, paving the way for international market expansion strategies.
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