Ace Hardware Debuted Loud Mouth Barbeque Sauces and Seasonings
Laura McQuarrie — April 29, 2024 — Marketing
References: acehardware & nosh
Ace Hardware, the largest retailer-owned hardware cooperative in the world, is venturing into the creation of sauces and seasonings with its newly launched Loud Mouth Barbeque lineup. The collection includes BBQ sauces in Boom Shaka-Laka (apple habanero) and spicy Kaa-Blamo varieties, and five different seasonings that include sweet, smoky and spicy options.
These cost-conscious sauces and seasonings were made to share great flavor at affordable price points, and all without compromising on flavor or quality. While the BBQ sauces are $8.99 for a 19.4-oz bottle, the rubs are $6.99 per container, which vary in size by flavor.
In-store and online, the Loud Mouth Barbeque product collection complements Ace Hardware's range of grilling solutions from trusted brands like Big Green Egg, Weber, Traeger and Blackstone.
These cost-conscious sauces and seasonings were made to share great flavor at affordable price points, and all without compromising on flavor or quality. While the BBQ sauces are $8.99 for a 19.4-oz bottle, the rubs are $6.99 per container, which vary in size by flavor.
In-store and online, the Loud Mouth Barbeque product collection complements Ace Hardware's range of grilling solutions from trusted brands like Big Green Egg, Weber, Traeger and Blackstone.
Trend Themes
1. Affordable Flavor Options - Launching cost-conscious BBQ sauces and seasonings to provide great taste at budget-friendly prices.
2. Diversification Into Food Products - Expanding beyond traditional hardware offerings to venture into sauces and seasonings for a diverse product range.
3. Brand Extension Strategy - Creating a new product line under the Loud Mouth Barbeque brand to enhance brand appeal and customer loyalty.
Industry Implications
1. Retail - Opportunity for hardware retailers to explore the food industry by introducing their own branded food products.
2. Food and Beverage - Innovative offerings from hardware retailers entering the food industry with unique sauce and seasoning products.
3. Marketing and Branding - Utilizing brand extension strategies to diversify product portfolios and attract a wider consumer base.
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