Marketing a product that removes stains or cleans surfaces isn't the most exciting of tasks, but these clever cleaning product ads are utilizing imaginative concepts and pieces of imagery to sell these otherwise ordinary supplies.
With the variety of cleaning supply brands on the market, it becomes increasingly difficult to differentiate one specific brand from the other. That is why these clever print campaigns are incorporating outside-the-box concepts and humorous themes as a way to attract consumers. From ads that showcase paper towels taking the form of actual spilt products to cleaning cloths that are seemingly strong enough to carry coffee, these clever product ads are creating a striking visual concept that viewers will certainly remember.
28 Clever Cleaning Product Ads
From Coffee-Holding Cloth Ads to Shape-Shifting Paper Towels:
Tana Makmanee — Jul 5, 2013 — Marketing

27
Powerful Cleaning Campaigns
The Handy Andy Mirror Ad is Visually Transformative

26
Bedsheet Cleanup Ads
The Vanish Kosla Oxi Action Campaign Leaves Romantic Memories in the Mind

25
Hovering Stain Campaigns
Flash Cleaner Ads Keep Potential Spills From Pristine Surfaces
24
Wrung-Out Cleaner Ads
The Jala PRT Campaign Brings Awareness to Domestic Worker Abuse
23
Swiped Spill Ads
The Ajax Spray N Wipe Campaign Shows That There's "Nothing Quicker"
22
Spill-Proof Towel Campaigns
These SPA Cponge Cloth Ads Conquer All Kitchen Messes
21
Stain Painting Ads
The Ariel Pro-zim 2 'Stain By Numbers' Print Ads are Creative
20
Extruding Stain Campaigns
These Ariel Detergent 2D Ads Present Spills in Three Dimensions
19
Artistic Cleaning Campaigns
The Sopalin 2011 Ads Focuses on Paper Towel Paintings
18
Illuminating Cleaner Campaigns
The Nevex 2011 Ads' Super-Whitening Action Sheds Light
17
Drip-Through Campaigns
The Clorox for Colors Ads Show Super Stain-Resistent Clothing
16
Toy-Inspired Soap Campaigns
These Fab Detergent Print Ads Use LEGO Stains to Target Children
15
Shape-Shifting Paper Towels
The P&G Bounty Ad Campaign Acts Like the Original Vessel
14
Killer Teeth-Cleaning Ads
The Cepacol Plus Whitening Campaign Fights Germs and Stains
13
Literal Stain Campaigns
This Clorox for Colors Ad Can Clear Up Those Messy Moments
12
Cleaning Agent Messvertising
The 'OMO Detergent' Ads Clean Up
11
Strippable Stain Campaigns
The Forbo Flooring Flotex Ads Show the Ease of Peeling Away Spills
10
Slide Puzzle Stain Ads
Sao Luiz Laundry Service Campaign Suggests a Strategy for Cleaning Clothes
9
Imminent Spill Campaigns (UPDATE)
Ariel Stain Remover Ads Anticipate Eating Accidents
8
Symbolic Stain Campaigns
The Foxy Asso Ultra Ads Promote Absorbent Paper Towels
7
Settled-In Stain Ads
The Persil Gel Campaign Features Metropolis Shirt Smudges
6
Spill-Shaped Drain Ads
The Poly Brite Campaign is Creatively Simple and To-The-Point
5
Melting Stain Culprit Ads
The Vantage Campaign Shows "Stained in a Dash, Gone in a Flash"
4
Super-Effective Stainvertising
Vanish Stain Remover Works So Well, Even Labels Disappear
3
Coffee-Holding Cloth Ads
The SPA Sponge Cloth Ad Showcases the Strength of This Household Product
2
Stains as Prisoners
Persil Sets Your Stains Free From Clothing
1
Absolving Stain Remover Ads
Vanish Removes All Stains, Including Sins
Related Ideas
Collapsible Pocket Coffee Cups
The 'REUSABLE' Foldable Silicone Cup by Kalina Gotseva is Eco-Chic
Plant-Based Cleaning Tools
Scotch-Brite™ Brand Adds Two New Products to its Greener Clean™ Line
Bean-Shaped Coffee Makers
The Conceptual Bean Coffee Machine by Juliana Juleva is Charming
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Sports Car-Inspired Coffee Machines
The Conceptual Porsche Design nair Coffee Machine is Elegant
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Catchy Foam Creamer Ads
The Coffee Mate Big Game Ad Stars Shania Twain as the Voice of Foam Diva
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Creative Laundry Solutions
'Uncommon' and 'Ecover' Release 'Rewear Chair' to Reduce Overwashing
Oat-Based Creamer Rebrands
Oatly Introduces an Elevated Creamer Packaging Update
Singer-Starring Laundry Campaigns
Arm & Hammer and Meghan Trainor Teamed Up for a New Campaign
Nostalgic Kitchen Campaigns
Frigidaire is Running the Cheeky 'Daire to Expect More' Campaign
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Humorous Drink Cart Ads
Tito’s Spokescart Returns with New Tricks and the Same Laid-Back Charm
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Autumnal Cleaning Product Campaigns
Mrs Hinch’s Cosy Season Collection Welcomes Autumn
Soak-Eliminating Dishwashing Soaps
Fairy Skip The Soak Power Spray Works in Minutes
AI-Powered Advertiser Campaigns
Instacart Utilizes its Automation Tools for Universal Campaigns
Accordion-Style Coffee Cups
The Accordion Paper Cup Concept is Easy to Carry
Clothing-Renewing Laundry Detergents
Dylon Detergent Gently Cleans and Revitalizes Clothes
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
AI-Driven Washing Innovations
Henkel Unveiled Smartwash Technology at CES 2025
United Mascot Commercials
The First-Ever Instacart Super Bowl Ad Unites Beloved Brand Icons
Double-Sized Laundry Pods
Ariel PODS The Big One Offers Two-Times the Cleaning and Odor Removal
Coffee-Scented Laundry Detergents
Midnight Grind Everything Wash Smells Like an Espresso Martini
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Pore-Cleaning Microfiber Cloths
Benefit Cosmetics Just Dropped the Scrub Daddy Microfiber Cloth
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Coffee Ground Phone Covers
TECNO's CAMON 30 Series LOEWE. Design Edition Repurposes Coffee Waste
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Short Cycle Laundry Detergents
Persil Wonder Wash Provides an Effective Clean in Just 15 Minutes
Comforting Fabric Softener Branding
The Snuggle Rebrand Updates the Entire Product Range
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Concentrated Commercial Cleaners
Pine-Sol Multi-Surface Cleaners are Two-Times Concentrated
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Air-Circulating Laundry Racks
This Clothes Drying Rack Concept by Seungbin Lee is Stylish
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Biobased Pet Care Collections
Mrs. Meyer's for Pets Meets the Rising Demand for Pet Care Solutions
Display-Equipped Vacuum Systems
The BLEND I Vacuum Cleaner by Wootae Kim is Eye-Catching
Artful Graphic Beach Towels
ZigZagZurich Presents the Artist Terry Beach Towel Capsule
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Fiber Laundry Detergent Tiles
Tide evo is Free from Liquids and Fillers
Eco-Friendly All-Purpose Cleaners
Cleancult is Cutting 90% of Single-Use Plastic
Coffee Milk Campaigns
Kristen Wiig Stars in the Ad for the Craveable New Dunkin' Dunkalatte
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Long-Lasting Cleaning Products
Harpic Launches Improved Cleaner with New Fragrance Options
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Uneventful Big Game Ads
The Angel Soft Super Bowl Ad is Made to Be Missed for a Bathroom Break
Functional Household Product Concepts
Dami Seo Designs the Soom Concept for Household Items
Paper-Made Shrink Wrap Packaging
The 'TrayWrap' Paper Solution is Plastic-Free
Allergen-Removing Laundry Detergents
all Sensitive Fresh Laundry Detergent is 100% Dye-Free
Donut-Shaped Sponges
Scrub Daddy and Dunkin' Collaborated for National Donut Day
Sustainable Bamboo Paper Towels
Reel Paper Has Expanded Its Eco-Friendly Product Line
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Quick Wash Laundry Detergents
Persil Wonder Wash is Formulated for Washes 30-Minutes or Less
Biobased Cleaning Pod Expansions
Dropps Accelerates Retail Expansion with Wegmans and Walmart.com,
Limited-Edition April Fool's Lines
Chamberlain Coffee Debuts the Oops Collection on April 1st
Toilet Tissue Gels
Wype Amplifies the Cleaning Power of Regular Toilet Paper
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Probiotic Cleaning Sprays
Cif Infinite Clean Keeps Surfaces Tidy with Microbiome Technology
Sustainable Cafe Delivery Cases
This Paper Pulp Coffee Carrier Keeps Drinks Hot or Cold
Upcycled Coffee By-Products
Kaffe Bueno to Transform Coffee Waste into Cosmetics with Kleanstant
Soda-Infused Coffee Drinks
Dun Bothers' Dunn Dirty’s are Now a Permanent Menu Addition
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Dry Cleaning Restaurant Partnerships
Shake Shack is Offering a Tide Cleaners Coupon with Purchase
Decorated Candle Tins
Soap & Paper Factory Introduces New Sustainable Candle Tins
Coffee-Themed April Fool's News
Eight O’Clock Coffee Serves Up Whole Bean Humor
Premium Turkish Towels
b, half-moon's Everyday Towel is a Compact Solution for Active Lifestyles
Satirical Political Campaigns
The Thoughts & Prayers Toilet Paper Campaign Calls Out Inaction
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Strong Bamboo Towels
Panda Eco Paper is Made with Renewable 100% Organic bamboo
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Botanical-Inspired Laundry Products
These New Comfort Laundry Products Leave Behind No Residue
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Science-Backed Odor Removers
Fresh Wave Launched a Line for Pets, Fresh Wave Pet
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Dishwashing Detergent Food Campaigns
Finish and TRUFF Debut a Game Day Recipe & a Cleanup Solution
Winter-Inspired Cleaning Supplies
Grove Co. Has Introduced a Winter Limited Edition Collection
Naturally Derived Cleaning Solutions
The Lab Co. Introduced Three New Products for Home Cleaning
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Bamboo-Based Sustainable Toiletries
'Caboo' Offers Wipes and Papers Made with Soft Bamboo
Next-Generation Auto Care Products
Rust-Oleum Emphasizes Effective Maintenance and Efficiency
Summer-Themed Cleaning Products
Mrs. Meyer’s Cleaning Products are Introducing Three New Scents
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Toilet Bowl Cleaner Sheets
Cleancult's Biodegradable Foaming Cleaner Sheets Dissolve in Water
Plastic-Free Kitchen Paper Towels
Betterway's Bamboo Paper Towels Are Compostable and Dye-Free
Concentrated Laundry Product Lines
Henkel Strengthens the Formulations of Its Offerings
Heat-Retaining Shapewear
The Popilush Redtag Collection Features Coffee Charcoal-Infused Fibers
Plant-Made Disinfecting Wipes
CloroxPro Officially Launches Plant-Based Disinfecting Wipes
Aluminum-Packaged Laundry Detergent
ECOS Ultra-Concentrated Laundry Detergent Comes in Two Scents
Concentrated Cleaning Laundry Detergents
Arm & Hammer Deep Clean Laundry Detergent is Potent
Stain Removal Tooth Polishes
The Closeup White Now Range Was Co-Created with Gen Z Consumers
Window Vacuum Cleaner Concepts
The Aria Concept is a Window Vacuum Cleaner for the Home
Canadian-Inspired Tea Towels
pi'lo Has Reintroduced Its Signature Canadian Tea Towel
Sci-Fi-Inspired Kitchenware Commercials
HexClad Has Announced Its First Super Bowl Commercial
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Reformulated Restaurant Cleaning Products
Dawn Professional Products Were Enhanced by P&G
Plant-Based Disinfectant Wipes
CloroxPro™ Launches the New Clorox™ EcoClean Disinfecting Wipes
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Absorbent Reusable Paper Towels
Bambaw's Unique Paper Towel Blend Cuts Down on Waste
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Powerful Laundry Odor Removers
Downy Teamed Up with Venus Williams to Showcase Rinse & Refresh
Specialized Appliance Cleaners
Mighty Clean's Appliance Cleaners Target Washing Machines & More
Sanitary Bathroom Paper Gels
The SATU Laboratory Gel Wipes Provide a Clean Bathroom Experience
Eco-Friendly Paper Towels
Bravo's Paper Towels are Made from 90% Recycled Materials
Perma-Black Towels
The Black Towel Collection by Lenzing Saves Resources & Resists Color Loss
Plant-Based Household Products
The Paperbird BLUE Range Now Includes a Variety of Additional Items
Lens-Cleaning Apparel Collections
GlassesUSA.com Created Microfiber Collection for April Fools'
Reusable Paper Towel Sheets
Papaya Reusables Replaces over 17 Rolls with One Sheet
Advanced Self-Cleaning Sheets
Silvery Introduced Temperature-Regulating Silky Bedsheets
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Targeted Customer Appreciation Sales
Plum Paper is Marking Several Notable Occasions
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Co-Branded Sneaker Care Foams
Reshoevn8r x OxiClean Dropped a Sneaker + Hat Foam Cleaning Solution
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Bamboo Sugarcane Paper Towels
The 'Tree Free Paper Towels' Embrace Renewable Materials
Cost-Conscious Kitchen Paper Products
Flash Kitchen Roll is Three-Ply and Comes in Two Sizes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Commercial-Grade Laundry Products
The P&G Professional Laundry Care Lineup Has Two New Products
Free-From Private Label Cleaners
Nature Grocers Brand Household Cleaners Come in Six Options
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Decor-Inspired Vacuums
This Handheld Vacuum Concept is Inspired by an Ikebana Vase
Heavy-Duty Cleaning Scrubbers
Mr. Clean Magic Eraser Now Comes in Two New Ultra Formats