Marketing a product that removes stains or cleans surfaces isn't the most exciting of tasks, but these clever cleaning product ads are utilizing imaginative concepts and pieces of imagery to sell these otherwise ordinary supplies.
With the variety of cleaning supply brands on the market, it becomes increasingly difficult to differentiate one specific brand from the other. That is why these clever print campaigns are incorporating outside-the-box concepts and humorous themes as a way to attract consumers. From ads that showcase paper towels taking the form of actual spilt products to cleaning cloths that are seemingly strong enough to carry coffee, these clever product ads are creating a striking visual concept that viewers will certainly remember.
28 Clever Cleaning Product Ads
From Coffee-Holding Cloth Ads to Shape-Shifting Paper Towels:
Tana Makmanee — Jul 5, 2013 — Marketing
27
Powerful Cleaning Campaigns
The Handy Andy Mirror Ad is Visually Transformative
26
Bedsheet Cleanup Ads
The Vanish Kosla Oxi Action Campaign Leaves Romantic Memories in the Mind
25
Hovering Stain Campaigns
Flash Cleaner Ads Keep Potential Spills From Pristine Surfaces
24
Wrung-Out Cleaner Ads
The Jala PRT Campaign Brings Awareness to Domestic Worker Abuse
23
Swiped Spill Ads
The Ajax Spray N Wipe Campaign Shows That There's "Nothing Quicker"
22
Spill-Proof Towel Campaigns
These SPA Cponge Cloth Ads Conquer All Kitchen Messes
21
Stain Painting Ads
The Ariel Pro-zim 2 'Stain By Numbers' Print Ads are Creative
20
Extruding Stain Campaigns
These Ariel Detergent 2D Ads Present Spills in Three Dimensions
19
Artistic Cleaning Campaigns
The Sopalin 2011 Ads Focuses on Paper Towel Paintings
18
Illuminating Cleaner Campaigns
The Nevex 2011 Ads' Super-Whitening Action Sheds Light
17
Drip-Through Campaigns
The Clorox for Colors Ads Show Super Stain-Resistent Clothing
16
Toy-Inspired Soap Campaigns
These Fab Detergent Print Ads Use LEGO Stains to Target Children
15
Shape-Shifting Paper Towels
The P&G Bounty Ad Campaign Acts Like the Original Vessel
14
Killer Teeth-Cleaning Ads
The Cepacol Plus Whitening Campaign Fights Germs and Stains
13
Literal Stain Campaigns
This Clorox for Colors Ad Can Clear Up Those Messy Moments
12
Cleaning Agent Messvertising
The 'OMO Detergent' Ads Clean Up
11
Strippable Stain Campaigns
The Forbo Flooring Flotex Ads Show the Ease of Peeling Away Spills
10
Slide Puzzle Stain Ads
Sao Luiz Laundry Service Campaign Suggests a Strategy for Cleaning Clothes
9
Imminent Spill Campaigns (UPDATE)
Ariel Stain Remover Ads Anticipate Eating Accidents
8
Symbolic Stain Campaigns
The Foxy Asso Ultra Ads Promote Absorbent Paper Towels
7
Settled-In Stain Ads
The Persil Gel Campaign Features Metropolis Shirt Smudges
6
Spill-Shaped Drain Ads
The Poly Brite Campaign is Creatively Simple and To-The-Point
5
Melting Stain Culprit Ads
The Vantage Campaign Shows "Stained in a Dash, Gone in a Flash"
4
Super-Effective Stainvertising
Vanish Stain Remover Works So Well, Even Labels Disappear
3
Coffee-Holding Cloth Ads
The SPA Sponge Cloth Ad Showcases the Strength of This Household Product
2
Stains as Prisoners
Persil Sets Your Stains Free From Clothing
1
Absolving Stain Remover Ads
Vanish Removes All Stains, Including Sins
Related Ideas
Collapsible Pocket Coffee Cups
The 'REUSABLE' Foldable Silicone Cup by Kalina Gotseva is Eco-Chic
Plant-Based Cleaning Tools
Scotch-Brite™ Brand Adds Two New Products to its Greener Clean™ Line
Bean-Shaped Coffee Makers
The Conceptual Bean Coffee Machine by Juliana Juleva is Charming
Sports Car-Inspired Coffee Machines
The Conceptual Porsche Design nair Coffee Machine is Elegant
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Creative Laundry Solutions
'Uncommon' and 'Ecover' Release 'Rewear Chair' to Reduce Overwashing
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Leading Fabric Rinsers
Downy and Tide Revolutionize Laundry with New Fabric Rinse Products
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Autumnal Cleaning Product Campaigns
Mrs Hinch’s Cosy Season Collection Welcomes Autumn
Playful Sponge Holders
OTOTO Boasts Cheeky Designs for the Kitchen Setting
Accordion-Style Coffee Cups
The Accordion Paper Cup Concept is Easy to Carry
Clothing-Renewing Laundry Detergents
Dylon Detergent Gently Cleans and Revitalizes Clothes
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Pore-Cleaning Microfiber Cloths
Benefit Cosmetics Just Dropped the Scrub Daddy Microfiber Cloth
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Coffee Ground Phone Covers
TECNO's CAMON 30 Series LOEWE. Design Edition Repurposes Coffee Waste
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Short Cycle Laundry Detergents
Persil Wonder Wash Provides an Effective Clean in Just 15 Minutes
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Concentrated Commercial Cleaners
Pine-Sol Multi-Surface Cleaners are Two-Times Concentrated
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Air-Circulating Laundry Racks
This Clothes Drying Rack Concept by Seungbin Lee is Stylish
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Recyclable Coffee Packagings
'Tanuii Coffee' Redesigned its Packaging with Paper-Based Pouches
Plastic-Free Laundry Sheets
Cleancult Debuts One-of-a-Kind Laundry Detergent Sheets
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Display-Equipped Vacuum Systems
The BLEND I Vacuum Cleaner by Wootae Kim is Eye-Catching
Artful Graphic Beach Towels
ZigZagZurich Presents the Artist Terry Beach Towel Capsule
Fiber Laundry Detergent Tiles
Tide evo is Free from Liquids and Fillers
Eco-Friendly All-Purpose Cleaners
Cleancult is Cutting 90% of Single-Use Plastic
Coffee Milk Campaigns
Kristen Wiig Stars in the Ad for the Craveable New Dunkin' Dunkalatte
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Long-Lasting Compostable Dishcloths
Nellie's Swedish Dishcloths are an Eco Paper Towel Alternative
Long-Lasting Cleaning Products
Harpic Launches Improved Cleaner with New Fragrance Options
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Paper-Made Shrink Wrap Packaging
The 'TrayWrap' Paper Solution is Plastic-Free
Donut-Shaped Sponges
Scrub Daddy and Dunkin' Collaborated for National Donut Day
Sustainable Bamboo Paper Towels
Reel Paper Has Expanded Its Eco-Friendly Product Line
Soda-Infused Coffee Drinks
Dun Bothers' Dunn Dirty’s are Now a Permanent Menu Addition
Quick Wash Laundry Detergents
Persil Wonder Wash is Formulated for Washes 30-Minutes or Less
Biobased Cleaning Pod Expansions
Dropps Accelerates Retail Expansion with Wegmans and Walmart.com,
Limited-Edition April Fool's Lines
Chamberlain Coffee Debuts the Oops Collection on April 1st
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Toilet Tissue Gels
Wype Amplifies the Cleaning Power of Regular Toilet Paper
Limited-Edition Festive Cleaning Products
Grove Co. Launches the Eves of Enchantment Collection
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Upcycled Bathroom Essentials
MaisoNovo's Modern Products Promote a New Way of Living
Upcycled Coffee By-Products
Kaffe Bueno to Transform Coffee Waste into Cosmetics with Kleanstant
Sustainable Cafe Delivery Cases
This Paper Pulp Coffee Carrier Keeps Drinks Hot or Cold
Planet-Friendly Cleaning Products
Nellie's is a Canadian Family-owned Company
Recycled Paper Towels
Reel Recycled Paper Towels are Premium, Tree-Free Paper Towels
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Dry Cleaning Restaurant Partnerships
Shake Shack is Offering a Tide Cleaners Coupon with Purchase
Decorated Candle Tins
Soap & Paper Factory Introduces New Sustainable Candle Tins
Premium Turkish Towels
b, half-moon's Everyday Towel is a Compact Solution for Active Lifestyles
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Strong Bamboo Towels
Panda Eco Paper is Made with Renewable 100% Organic bamboo
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Ultra-Soft Reinvented Toilet Paper
Charmin's New Smooth Tear Paper has Scalloped Edges
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Botanical-Inspired Laundry Products
These New Comfort Laundry Products Leave Behind No Residue
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Science-Backed Odor Removers
Fresh Wave Launched a Line for Pets, Fresh Wave Pet
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Naturally Derived Cleaning Solutions
The Lab Co. Introduced Three New Products for Home Cleaning
Aluminum Cleaning Bottles
Cleancult Packages Cleaning Solutions in Waste-Reducing Packaging
Bamboo-Based Sustainable Toiletries
'Caboo' Offers Wipes and Papers Made with Soft Bamboo
Refillable Aluminum Cleaning Products
Cleancult Launches Refillable Aluminum Household Packaging
Reimaged Tissue Paper Constructions
Charmin is Reinventing the Square for the Perfect Tear
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Recycled Cardboard Toilet Papers
These Tesco Paper Products are for the Kitchen and Bathroom
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Summer-Themed Cleaning Products
Mrs. Meyer’s Cleaning Products are Introducing Three New Scents
Sustainable Soap Bundles
The Clean Freak Gift Set by Soapply Features Exclusive Merch
Toilet Bowl Cleaner Sheets
Cleancult's Biodegradable Foaming Cleaner Sheets Dissolve in Water
Plastic-Free Kitchen Paper Towels
Betterway's Bamboo Paper Towels Are Compostable and Dye-Free
Waterless Smart Cleaning Stations
The 3i Intelligent Cleaning Station Was Introduced at CES 2024
Heat-Retaining Shapewear
The Popilush Redtag Collection Features Coffee Charcoal-Infused Fibers
Plant-Made Disinfecting Wipes
CloroxPro Officially Launches Plant-Based Disinfecting Wipes
Aluminum-Packaged Laundry Detergent
ECOS Ultra-Concentrated Laundry Detergent Comes in Two Scents
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Sustainable Toilet Blocks
Harpic Launches Self-Sticking Toilet Blocks to Reduce Plastic Waste
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Concentrated Cleaning Laundry Detergents
Arm & Hammer Deep Clean Laundry Detergent is Potent
Sustainable Cleaning Tablets
TABBSZ Debuts an Eco-Friendly Tablet to Reduce Environmental Impact
Biodegradable Face Towels
Ditoi Beauty's Disposable Face Towels are Hygienic and Eco-Friendly
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Reformulated Restaurant Cleaning Products
Dawn Professional Products Were Enhanced by P&G
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Absorbent Reusable Paper Towels
Bambaw's Unique Paper Towel Blend Cuts Down on Waste
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Powerful Laundry Odor Removers
Downy Teamed Up with Venus Williams to Showcase Rinse & Refresh
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Eco-Friendly Paper Towels
Bravo's Paper Towels are Made from 90% Recycled Materials
Sanitary Bathroom Paper Gels
The SATU Laboratory Gel Wipes Provide a Clean Bathroom Experience
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Plant-Based Household Products
The Paperbird BLUE Range Now Includes a Variety of Additional Items
Perma-Black Towels
The Black Towel Collection by Lenzing Saves Resources & Resists Color Loss
Reusable Paper Towel Sheets
Papaya Reusables Replaces over 17 Rolls with One Sheet
Specialized Appliance Cleaners
Mighty Clean's Appliance Cleaners Target Washing Machines & More
Winter-Inspired Cleaning Supplies
Grove Co. Has Introduced a Winter Limited Edition Collection
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Bamboo Sugarcane Paper Towels
The 'Tree Free Paper Towels' Embrace Renewable Materials
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Multi-Purpose Cleaning Gels
Auto Joe's Kneadable Gel Formula Cleans Hard-to-Reach Areas
Co-Branded Sneaker Care Foams
Reshoevn8r x OxiClean Dropped a Sneaker + Hat Foam Cleaning Solution
Cost-Conscious Kitchen Paper Products
Flash Kitchen Roll is Three-Ply and Comes in Two Sizes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Commercial-Grade Laundry Products
The P&G Professional Laundry Care Lineup Has Two New Products
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Value-Minded Cleaning Products
The Pinalen Concentrated Cleaning Product Comes in Three Scents
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Heavy-Duty Cleaning Scrubbers
Mr. Clean Magic Eraser Now Comes in Two New Ultra Formats
Pink-Colored Cleaning Sprays
The Miracle Multi-Purpose Cleaner Leaves All Surfaces Shining