Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

Plant-Made Disinfecting Wipes

Clean the Sky - Positive Eco Trends & Breakthroughs

CloroxPro Officially Launches Plant-Based Disinfecting Wipes

— August 16, 2024 — Eco
In line with modern sustainability values, CloroxPro is introducing the EcoClean Disinfecting Wipes. Designed for use on all kinds of surfaces, this new product is ideal for cleaning places like schools, offices, and government buildings. These new wipes have earned certifications from the U.S. Environmental Protection Agency’s Design for the Environment and Safer Choice programs, which means they meet stringent criteria for environmental safety and performance.

Notably, the new Clorox wipes utilize 25% post-consumer recycled plastic packaging. These advanced wipes are formulated with naturally derived ingredients, leveraging citric acid as the key active component to deliver powerful germ-killing action. Remarkably, they eliminate 99.9% of germs while avoiding harsh chemicals such as bleach, ammonia, and alcohol.

The new Clorox wipes can be found through participating retailers.

Image Credit: CloroxPro
Trend Themes
1. Post-consumer Recycled Packaging - Revolutionizing packaging through the integration of 25% post-consumer recycled plastic reflects an innovative approach to sustainability in product design.
2. Natural Cleaning Ingredients - Harnessing the germ-killing power of naturally derived ingredients like citric acid offers a potent alternative to traditional chemical-based disinfectants.
3. Eco-friendly Certifications - Achieving certifications from the U.S. Environmental Protection Agency's programs showcases a commitment to high standards of environmental safety and product performance.
Industry Implications
1. Cleaning Supplies - The cleaning supplies industry can benefit from incorporating eco-friendly materials and natural ingredients to meet rising consumer demands for sustainable products.
2. Packaging - Innovative packaging solutions that utilize recycled materials present new opportunities for reducing environmental impact in various sectors.
3. Environmental Certifications - The trend towards obtaining certifications from environmental programs highlights the expanding importance of third-party validation in product marketing and consumer trust.
5.7
Score
Popularity
Activity
Freshness