The Persil Gel Campaign Features Metropolis Shirt Smudges
Meghan Young — March 8, 2012 — Marketing
References: ddb & ibelieveinadv
The Persil Gel campaign shows that it's important to take care of stains as quickly and as properly as possible. If not, that very stain will start to build a life that people will find harder and harder to banish. Taking the common phrase 'setting in' and tweaking it ever-so slightly, the Persil Gel campaign urges people to "Stop stains from settling in."
Conceived and executed by DDB, an ad agency based in Dubai, United Arab Emirates, the Persil Gel campaign is clever, cute and absolutely hilarious. It depicts these 'settled-in' stains as booming communities. For instance, one has become the Choco High School while another was converted into Ketchup Boulevard.
The Persil Gel campaign was art directed by Firas Medrows, with copy by Zahir Mirza and illustrations by Tarek Saman.
Conceived and executed by DDB, an ad agency based in Dubai, United Arab Emirates, the Persil Gel campaign is clever, cute and absolutely hilarious. It depicts these 'settled-in' stains as booming communities. For instance, one has become the Choco High School while another was converted into Ketchup Boulevard.
The Persil Gel campaign was art directed by Firas Medrows, with copy by Zahir Mirza and illustrations by Tarek Saman.
Trend Themes
1. Stain Removal - The trend highlights the need for effective stain removal techniques and products to prevent stains from 'settling in' and becoming permanent.
2. Humorous Advertising - The trend showcases the effectiveness of using humor in advertising campaigns to engage and entertain customers while promoting the product.
3. Personification - The trend uses personification to turn common household stains into relatable, amusing characters to capture consumers' attention and create an emotional connection to the product.
Industry Implications
1. Consumer Goods - Consumer goods companies can leverage this trend by developing and marketing effective stain removal products that emphasize the importance of tackling stains as soon as possible.
2. Advertising - Advertising agencies can capitalize on this trend by creating humorous and engaging ads that use personification to bring products to life and resonate with consumers.
3. Illustration and Design - Illustration and design professionals can take advantage of this trend by using their skills to bring inanimate objects to life and create striking imagery for advertising campaigns.
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