Sao Luiz Laundry Service Campaign Suggests a Strategy for Cleaning Clothes
Amelia Roblin — January 6, 2012 — Life-Stages
References: adsoftheworld
When left to your own devices, removing a bad stain from your clothing can sometimes be an unsuccessful task at best -- assuming you don't get a bit too bleach happy. However, this Sao Luiz Laundry Service campaign makes the job look impossibly easy. Removing marks from fabric is, after all, the business's specialty.
The concept of completely eliminating a spot from your slacks afforded Hermandad advertising of Brazil the opportunity to get creative. Under the direction of Paulo Lima, a slide puzzle was chosen to depict a pair of pants on one toy and a collared shirt on another.
Sixteen tiles make up the image of each garment in the Sao Luiz Laundry Service campaign, and the correct arrangement of each set of squares is with the stained material pulled out to reveal a gap.
The concept of completely eliminating a spot from your slacks afforded Hermandad advertising of Brazil the opportunity to get creative. Under the direction of Paulo Lima, a slide puzzle was chosen to depict a pair of pants on one toy and a collared shirt on another.
Sixteen tiles make up the image of each garment in the Sao Luiz Laundry Service campaign, and the correct arrangement of each set of squares is with the stained material pulled out to reveal a gap.
Trend Themes
1. Interactive Advertising - Interactive advertisements, such as slide puzzles, provide a unique and engaging way for brands to capture consumer attention and communicate their message.
2. Innovative Stain Removal Techniques - The use of creative visuals and puzzles in advertising highlights the potential for innovative and effective stain removal techniques.
3. Customized Laundry Services - Laundry services that specialize in personalized stain removal solutions can appeal to consumers looking for efficient and reliable cleaning options.
Industry Implications
1. Advertising - The advertising industry can leverage interactive and engaging techniques like slide puzzles to create memorable campaigns and drive brand awareness.
2. Cleaning and Stain Removal - Companies in the cleaning industry can explore and develop innovative stain removal techniques, inspired by creative advertising campaigns.
3. Laundry Services - Laundry service providers can differentiate themselves by offering customized stain removal solutions, promoting convenience and customer satisfaction.
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