The Ariel Pro-zim 2 'Stain By Numbers' Print Ads are Creative
Allison Love — May 17, 2010 — Marketing
References: ibelieveinadv & coloribus
The Ariel Pro-zim 2 'Stain By Numbers' print ad campaign is very unique, issuing the users a challenge to stain a piece of cloth via the paint by numbers method and throw it in the wash with some Ariel detergent to see what happens.
Of course, the stained by numbers cloth is supposed to come out fresh and clean, showing the amazing abilities the Ariel Pro-zim 2 detergent has. The Ariel Pro-zim 2 Stain By Numbers ad campaign is pretty clever, reverting back to childhood fun in order to attract sales.
Of course, the stained by numbers cloth is supposed to come out fresh and clean, showing the amazing abilities the Ariel Pro-zim 2 detergent has. The Ariel Pro-zim 2 Stain By Numbers ad campaign is pretty clever, reverting back to childhood fun in order to attract sales.
Trend Themes
1. Interactive Advertising - Opportunity for brands to engage customers through interactive ad campaigns
2. User-generated Content - Brands can encourage user participation and generate content through interactive challenges
3. Creative Marketing Tactics - Innovative approaches to advertising that capture consumer attention
Industry Implications
1. Detergent - Adoption of creative advertising strategies to promote detergent products
2. Advertising - Incorporation of interactive and engaging elements in print ad campaigns
3. Consumer Goods - Exploration of unique and playful marketing techniques to attract customers
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