Harpic Launches Improved Cleaner with New Fragrance Options
Grace Mahas — July 17, 2024 — Lifestyle
References: theprint.in
Harpic, India’s leading lavatory care brand, has unveiled its latest innovation: the new Harpic Original Fresh under its Power Plus range. This upgraded version features an enhanced chemical formulation, ensuring sparkling clean toilets in just five minutes. The key ingredients, including powerful hydrochloric acid and surfactants, provide superior cleaning by breaking down tough stains and killing 99.9% of germs.
The new formulation also includes a fragrance boost, with added chemicals that release long-lasting freshness, making the cleaning process not only efficient but also pleasant. The Power Plus range comes in three additional fragrances: Sparkling Lemon, Refreshing Marine, and Joyful Jasmine, offering a variety of options to suit different preferences.
Ashleigh Gibson, Senior Director of Marketing at Harpic, explained, “Our advanced chemical-based formulation ensures superior cleaning performance and lasting fragrance. We are dedicated to providing effective solutions that meet the highest standards of cleanliness and hygiene.”
The new formulation also includes a fragrance boost, with added chemicals that release long-lasting freshness, making the cleaning process not only efficient but also pleasant. The Power Plus range comes in three additional fragrances: Sparkling Lemon, Refreshing Marine, and Joyful Jasmine, offering a variety of options to suit different preferences.
Ashleigh Gibson, Senior Director of Marketing at Harpic, explained, “Our advanced chemical-based formulation ensures superior cleaning performance and lasting fragrance. We are dedicated to providing effective solutions that meet the highest standards of cleanliness and hygiene.”
Trend Themes
1. Enhanced Chemical Formulations - New chemical blends revolutionize cleaning efficiency by breaking down tough stains faster and more effectively.
2. Fragrance-boosted Cleaning Products - Introducing long-lasting fragrance options transforms the cleaning experience from a chore into a more enjoyable activity.
3. Fast-acting Cleaning Solutions - Innovative products that clean surfaces within minutes address consumer demands for quick yet thorough cleaning.
Industry Implications
1. Household Cleaning Products - Advancements in cleaning product formulations redefine the standards for cleanliness and hygiene in the home.
2. Chemical Manufacturing - Enhanced chemical ingredients lead to the development of more effective and safer cleaning agents.
3. Fragrance Technology - The integration of long-lasting scents in cleaning products creates new opportunities in the fragrance tech sector.
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