These Ariel Detergent 2D Ads Present Spills in Three Dimensions
Amelia Roblin — October 6, 2011 — Marketing
References: saatchi.hu & adsoftheworld
As these Ariel detergent 2D ads strive to point out, "stains are not 2D." They may appear only to occupy the length and width dimensions on a flat surface, however the substance that threatens your floors, countertops and clothing will nearly always begin to seep deeper.
If spills had no depth, consumers would have little need for cleaning agents, a point which is stressed in this pair of prints by the Saatchi & Saatchi advertising agency in Hungary. The three dimensionality of spills is demonstrated quite simply and cleverly as coffee and mud are sprayed from the faces of an illustration and a photograph. The visual technique employed in these Ariel detergent 2D ads playfully juxtaposes two worlds that would never overlap, suggesting that a beverage spilt in a picture could not produce a concrete a stain.
If spills had no depth, consumers would have little need for cleaning agents, a point which is stressed in this pair of prints by the Saatchi & Saatchi advertising agency in Hungary. The three dimensionality of spills is demonstrated quite simply and cleverly as coffee and mud are sprayed from the faces of an illustration and a photograph. The visual technique employed in these Ariel detergent 2D ads playfully juxtaposes two worlds that would never overlap, suggesting that a beverage spilt in a picture could not produce a concrete a stain.
Trend Themes
1. Three-dimensional Advertisements - Using three-dimensional visuals in advertisements to create an immersive and engaging experience for viewers.
2. Visual Juxtaposition - Using visual techniques to creatively combine two contrasting elements for impactful messaging.
3. Highlighting Product Necessity - Emphasizing the importance of a product by highlighting the problem it solves or the need it fulfills.
Industry Implications
1. Advertising - Exploring innovative visual techniques and immersive experiences to capture consumer attention and drive brand engagement.
2. Cleaning Products - Leveraging creative advertising campaigns to highlight the necessity and effectiveness of cleaning products.
3. Photography - Utilizing visual techniques and creative concepts to showcase the power of photography in storytelling and messaging.
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