The Ajax Spray N Wipe Campaign Shows That There's "Nothing Quicker"
Meghan Young — May 10, 2012 — Marketing
References: yr & ibelieveinadv
The Ajax Spray n Wipe ad campaign shows that there is "nothing quicker" when it comes to cleaning up spills and even intercepting them in midair, as stated in its tag line. Like an expertly executed karate chop, these handy cleaning wipes will stop the mess from getting any worse.
Conceived and executed by Y&R, an ad agency branch based in New Zealand, the Ajax Spray n Wipe ad campaign is simple and direct. The image of a spill swiped right in the middle sends the message loud and clear. The campaign was art directed and copy written by Tony Haigh and Lisa Dupre with creative direction by Scott Henderson. It was designed by Tim O’Neill, photographed by Danny Eastwood and retouched by Cream Studios.
Conceived and executed by Y&R, an ad agency branch based in New Zealand, the Ajax Spray n Wipe ad campaign is simple and direct. The image of a spill swiped right in the middle sends the message loud and clear. The campaign was art directed and copy written by Tony Haigh and Lisa Dupre with creative direction by Scott Henderson. It was designed by Tim O’Neill, photographed by Danny Eastwood and retouched by Cream Studios.
Trend Themes
1. Quick Cleaning Solutions - The Ajax Spray N Wipe ad campaign showcases the trend of quick and efficient cleaning solutions, highlighting potential disruptive innovation opportunities in the cleaning industry.
2. Intercepting Spills - The Ajax Spray N Wipe campaign introduces the trend of intercepting spills in midair, presenting disruptive innovation opportunities for spill prevention products in the household cleaning market.
3. Direct and Simple Ad Campaigns - The Ajax Spray N Wipe ad campaign exemplifies the trend of direct and simple advertising, suggesting opportunities for disruptive innovation in the advertising industry that focus on clear and impactful messaging.
Industry Implications
1. Household Cleaning - The Ajax Spray N Wipe campaign highlights disruptive innovation opportunities in the household cleaning industry by emphasizing the need for quick and effective cleaning solutions.
2. Spill Prevention Products - The Ajax Spray N Wipe campaign creates potential disruptive innovation opportunities in the market for spill prevention products by showcasing the benefit of intercepting spills in midair.
3. Advertising - The Ajax Spray N Wipe ad campaign indicates opportunities for disruptive innovation in the advertising industry, emphasizing the value of direct and simple messaging.
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