The Foxy Asso Ultra Ads Promote Absorbent Paper Towels
Amelia Roblin — April 22, 2011 — Lifestyle
References: lowepirellafronzoni & adsoftheworld
White totally engrossed in your book or your music, you may find that your carpet will soak up the drink you spill on the floor very well, but luckily, the Foxy Asso Ultra ads suggest that this product is equally capable of immersing itself in its primary activity as well.
This campaign by Lowe Pirella Fronzoni uses the household cleaning wipes as the canvas for each print, illustrating activities that "absorb" a person. Each image implies that it's been created by blotting up stains of red wine and oil, and is supported with the verbal claim that each sheet "fully absorbs" the discoloring culprit. Presenting a product that requires no backup, the Foxy Asso Ultra ads offer a sketch of spotlessness.
This campaign by Lowe Pirella Fronzoni uses the household cleaning wipes as the canvas for each print, illustrating activities that "absorb" a person. Each image implies that it's been created by blotting up stains of red wine and oil, and is supported with the verbal claim that each sheet "fully absorbs" the discoloring culprit. Presenting a product that requires no backup, the Foxy Asso Ultra ads offer a sketch of spotlessness.
Trend Themes
1. Symbolic Stain Art - Opportunities for innovative marketing campaigns that use stained canvases as a creative medium.
2. Immersive Advertising - Exploring ways to engage consumers by creating ads that are intertwined with the primary activity or context.
3. Disruptive Cleaning Products - Developing absorbent paper towels that not only clean but also provide a unique visual experience through their stained designs.
Industry Implications
1. Advertising and Marketing - Embracing symbolic stains as a form of creative expression in campaigns to capture consumer attention.
2. Art and Design - Collaborating with brands to create stain art pieces that promote their products and convey messages in a unique way.
3. Household Cleaning Products - Innovating absorbent paper towels that combine functionality with visually appealing and interactive designs.
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