all Sensitive Fresh Laundry Detergent is 100% Dye-Free
Michael Hemsworth — April 20, 2024 — Lifestyle
References: all-laundry & drugstorenews
all Sensitive Fresh laundry detergent is a new product formulated with the needs of consumers with sensitivities and allergies in mind to help them keep their clothing fresh.
The detergent is formulated with a 100% dye-free formula that's also rated by the brand to remove 99% of the top everyday allergens and seasonal allergy stimulants with each wash. The detergent comes in both liquid and Mighty Pacs with a Spring Breeze scent, and is also Safer Choice Certified by the EPA. Shoppers can pick up the laundry care product in 36-ounce and 88-ounce bottles that offer 24 and 58 loads, respectively, while the Mighty Pacs come in pouches of 19.
Vice President of Marketing at Henkel commented on the new all Sensitive Fresh laundry detergent saying, "The all brand is committed to developing laundry products that meet the needs of all consumers. While all free clear is known to be a trusted laundry brand for people with sensitive skin, we discovered a desire from consumers to have the best of both worlds: a detergent that is gentle on skin and leaves clothes with a light scent after each wash. all sensitive fresh is the result of listening to our loyal community and innovating to ensure we are the trusted choice for all their laundry needs.”
The detergent is formulated with a 100% dye-free formula that's also rated by the brand to remove 99% of the top everyday allergens and seasonal allergy stimulants with each wash. The detergent comes in both liquid and Mighty Pacs with a Spring Breeze scent, and is also Safer Choice Certified by the EPA. Shoppers can pick up the laundry care product in 36-ounce and 88-ounce bottles that offer 24 and 58 loads, respectively, while the Mighty Pacs come in pouches of 19.
Vice President of Marketing at Henkel commented on the new all Sensitive Fresh laundry detergent saying, "The all brand is committed to developing laundry products that meet the needs of all consumers. While all free clear is known to be a trusted laundry brand for people with sensitive skin, we discovered a desire from consumers to have the best of both worlds: a detergent that is gentle on skin and leaves clothes with a light scent after each wash. all sensitive fresh is the result of listening to our loyal community and innovating to ensure we are the trusted choice for all their laundry needs.”
Trend Themes
1. Allergen-free Laundry Products - Opportunity for brands to cater to consumers with sensitivities by offering laundry detergents free from allergens and gentle on skin.
2. Eco-friendly Cleaning Solutions - Potential for the development of environmentally conscious cleaning products that are effective in removing allergens while being sustainable.
3. Scented Sensitive Detergents - Space for innovation in creating laundry detergents that are both gentle on skin and leave clothes with a light, appealing scent.
Industry Implications
1. Consumer Goods - Consumer goods industry can explore opportunities in producing allergen-removing laundry products to meet the growing demand from sensitive consumers.
2. Health & Wellness - Health and wellness sector can tap into the market for allergen-free cleaning solutions that promote well-being and cater to individuals with sensitivities.
3. Chemical Manufacturing - Chemical manufacturing industry has the potential to innovate eco-friendly detergents that provide effective allergen removal while being sustainable for the environment.
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