The Forbo Flooring Flotex Ads Show the Ease of Peeling Away Spills
Amelia Roblin — March 3, 2011 — Marketing
References: forbo-flooring.au & adsoftheworld
I'm a sucker for rich hardwood floor, but carpet can be so much cozier on a cold winter morning. As a happy medium as far as maintenance goes, these Forbo Flooring Flotex ads show off a product that feels and looks like a textile, but behaves as resistant to spills and laminate flooring.
The campaign takes a rather simple and direct means to show consumers just how compliant their flocked surface is. When it comes to outfitting that area beneath your feet, often the greatest concern is how it will react to things like spilt wine, spaghetti sauce, mud, and anything else that generally leaves a dark mark. The Forbo Flooring Flotex ads use a splash-shaped piece of pliable rubber, inviting homeowners to test how easy that is to peel off. Apparently it's quite similar to the real thing.
The campaign takes a rather simple and direct means to show consumers just how compliant their flocked surface is. When it comes to outfitting that area beneath your feet, often the greatest concern is how it will react to things like spilt wine, spaghetti sauce, mud, and anything else that generally leaves a dark mark. The Forbo Flooring Flotex ads use a splash-shaped piece of pliable rubber, inviting homeowners to test how easy that is to peel off. Apparently it's quite similar to the real thing.
Trend Themes
1. Resistant Flooring - Opportunity to develop innovative flooring materials that are resistant to spills and stains, providing easy maintenance for homeowners.
2. Textile-like Surfaces - Chance to create materials that mimic the look and feel of textiles while still offering the durability and ease of cleaning of laminate flooring.
3. Interactive Ads - Potential for interactive advertising campaigns that invite consumers to physically engage with the product and experience its features firsthand.
Industry Implications
1. Flooring Industry - Opportunity for flooring companies to develop and market stain-resistant and textile-like flooring materials to meet the demands of consumers looking for easy maintenance.
2. Interior Design Industry - Chance to incorporate innovative flooring options that mimic textiles into interior design schemes, providing a cozy yet practical solution for homeowners.
3. Advertising Industry - Opportunity to create interactive advertising campaigns that engage consumers and showcase the unique features and benefits of products, such as easy-to-clean flooring.
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