Products that are similar in form and taste to others on the market can easily be forgotten, but these celebrity-endorsed food examples are showcasing how support from pop culture icons can easily make any food item stand out.
Using celebrities to endorse things like fast food chains and snack products help catapult ordinary food brands into a more culturally relevant domain. By referencing TV hosts and movie actresses that modern consumers, particularly millennials, can relate to, brands are able to add an air of humor and pop culture relevance to their products.
From Pistachios using Stephen Colbert in their 2014 Super Bowl ad to chocolate brands incorporating iconic movie actors in their commercials, these celebrity-endorsed food examples are shining a spotlight on how influential media icons can be, particularly in the realm of product marketing.
12 Examples of Celebrity-Endorsed Food
12
Rock Band Burgers
Umami Burger is Dropping its Black Keys Burger on July 1st
11
Celebrity-Endorsed Veggie Burgers
This Plant-Based Burger is Backed by Bill Gates and Li Ka-Shing
10
Celeb-Inspired Gourmet Burgers
This Culture-Fusing Cronut Burger is Inspired by Actor Willem Dafoe
9
Patriotic Fast Food Ads
This McDonald’s Olympic Ad Celebrates the Victories of the Past
8
Athlete-Endorsed Poutine Ads
Mcdonald's Introduced Smoked Meat Poutine with a Star Hockey Player
7
Iconic Actress Burgers
The Melon Monroe Burger Celebrates Actress Marilyn Monroe
6
Mysteriously Nutty Teaser Ads
Wonderful Pistachios' 2014 Super Bowl Ad Stars Stephen Colbert
5
Olympian-Endorsed Yogurts
This Charitable Yogurt is Endorsed by Alistair and Jonny Brownlee
4
Rapping Chef Shows
Action Bronson Shows Off his Culinary Skills with This New Series
3
Matrimonial Comedian Cheeseburgers
The Bill U Murray Me Burger Humorously Commemorates the Actor
2
Boy Band Burger Songs
Boyz Ii Men's Pretzel Love Song for Wendy's Was Crafted from Fan Tweets
1
Wok-Fried Peanut Butter Tutorials
Alton Brown Can Teach You How to Make Homemade Peanut Butter
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Friendly Rival Burgers
Burger King and KFC Created the Limited-Edition BFF Burger Together
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Western-Themed Snack Products
Fritos Classic Ranch Pays Homage to the Brand's History
Multisensory French Fry Pop-Ups
The McCain Happy Frydays Café Shares an Over-the-Top Menu
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Cartoon-Branded Snack Products
Hippeas and Minions Joined Forces to Celebrate Despicable Me 4
Food-Inspired Candle Collections
The Campbell's® Releases Its Report Alongside Cheeky Candles
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Rapper-Crafted Meal Boxes
Jack in the Box Just Released the New Ice Cube Munchie Meal
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Cookie Nacho Kits
Nestlé Toll House's Virally Inspired Cookie Nachos are Customizable
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Fashion House Chip Bags
Balenciaga Presents Its Own Branded Premium Snack Bags
Pop Culture-Inspired Beverage Campaigns
Accelerator Active Energy Partners with Travis Kelce
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Cartoon-Celebrating Snack Branding
Popchips and The Garfield Movie Partnered for New Branding
Spicy Collaborative Fries
Burger King UK Features the 'Doritos Extra Flamin' Hot Chicken Fries'
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Cartoon Eating Challenges
A Custom Hot Ones Episode Features Donald Duck as a Guest
Star-Supported Animated Character Campaigns
Hello Kitty and Bruno Mars Commemorate an Anniversary
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Snackable Salsa Cereals
The Tostitos Salsa Cereal Kit Makes Snacking Less Messy on Game Day
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Limited-Time Cheese-Inspired Pretzel Snacks
Pretzelmaker Debuts the Cheetos® Pretzel Bites
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Football-Based Chocolate Bar Campaigns
SNICKERS Presents the 'SatisFORTUNES' for NFL Fans
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Bouillon-Based Food Campaigns
Knorr Launches 'Fast Food Remix' Music Video Featuring Ludacris
Inventive Fast Food Campaigns
Habit Burger Launches Its #1 Ranked 'Double Char' Burger into Space
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Football-Inspired Grilling Campaigns
Kingsford Partners with Retired Football Player Jason Kelce
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Burger-Inspired Mystery Mockumentaries
McDonald's Finland Presents The Icon Mockumentary
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Golden Olympic Burrito Promotions
Chipotle Has Brought Back Team Chipotle for the Paris Olympics
Imaginative Condiment Campaigns
Heinz's 'You Can Already Taste It' Features a "No Taste Test"
Celebratory Musical Snack Campaigns
This Butterkist Wicked Promotion Celebrates the Upcoming Movie
NFL Athlete-Backed Avocado Campaigns
Avocados from Mexico Partners with Rob Gronkowski
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Road Trip-Inspired Snack Chips
McCoy’s Epic Eats Crisps Come in Two New Flavors
Sitcom-Inspired Meal Sets
McDonald's Friends Box Honors the Iconic Sitcom Show
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Kid-Friendly Movie Meals
Ono Hawaiian BBQ Launched a New Ono Keiki Meal for Moana 2
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
Movie-Themed Fast-Food Campaigns
White Castle Commemorates 'Harold & Kumar Go to White Castle'
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Tailgate-Inspired RVs
Hellmann's Brings "Mayo-tivation" to Underdog Football Fans
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Cheese Puff-Topped Burgers
Crystal Cove Shake Shack Just Added a New Hot Cheetos Burger for Summer
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Humorous Condiment Campaigns
Mike's Amazing Taps Jason Alexander for Its New Campaign
Juicy Retro-Inspired Burgers
McDonald's France Features the 1955 Burger for a Limited Time
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Homestyle Flash-Frozen Food Products
Jane Foodie Prioritizes Foods with Free-From Recipes
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Burger-Inspired Snack Cakes
The St Michel Choco Burger Has Soft Cake and Chocolate Mousse
Streaming Platform Dining Experiences
KTV's U Presents a TV Dinner Pop-Up Event
Cinema-Inspired Chocolates
A24 Movie Chocolate Shares the Flavors of Beloved Theater Refreshments
Fun-Forward Snack Campaigns
McCain Foods' 'TAST!EZ' Campaign Encourages Joy
Pretzel-Inspired Snack Products
Pretzelized Pretzel Crackers and Pizza Chips are Flavorful
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Late-Night Fast Food Restaurants
White Castle is Strengthening Its Night Castle Brand
Convenience-Focused Family Meals
Hain Celestial Group Highlights Convenient Snack and Meal Options
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Influencer-Crafted Smash Burgers
The PINCHO Smash Burger by Mr.Eats305 is a Collaborative Creation
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Vegas Restaurant Initiatives
Pepsi Dig In Debuts New Exclusive Dishes from Black-Owned Restaurants
Burrito Celebrity Card Applications
Chipotle Extends Its Celebrity Card to Fans on Linkedin
Potato-Packed Ice Pops
GoodPop x Ore-Ida Fudge n' Vanilla French Fry Pops Have Crispy Potatoes
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Snack-Branded Beverage Cups
bp and Frito-Lay North America Collaborated for Drink Cup Branding
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
Patriotic Olympics-Inspired Burgers
The Red Robin Gold Medal Burger Boasts Three Beef Patties
Burger Brand Catering Menus
The Habit Burger Grill Launched a Catering Program with ezCater
Star-Shaped Football Appetizers
Tyson Dallas Cowboys Nuggets Celebrate the Team
Sponsored Tailgating Events
The Popeyes x DoorDash Wing Truck Makes Game Day More Memorable
Retailer Football Food Ranges
The Kroger Big Game Snack Range is Being Launched for Fans
Black-Owned Restaurant Initiatives
Pepsi Dig In Brings Back Its Restaurant Royalty Program
Iconic Commercial Reboots
Oscar Mayer Brings Back Its Iconic Jingle for a New Generation
Movie-Inspired Halloween Menus
Burger King Unveils the Haunting Addams Family-Inspired Menu
Streetwear-Powered Burger Partnerships
Trill Burgers Joins Forces with Carrots by Anwar Carrots
Charitable Limited-Edition Snack Initiatives
SNAX-Sational Brands Debuts Its #SnackGiving Campaign
Healthy Superhero-Themed Snacks
Too Yumm! Teams Up with Marvel to Launch a Range of Healthy Snacks
High-Protein Pizza Chips
Legendary Foods' Newest Popped Protein Chips Taste Like Comfort Food
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Korean Street Snack Lines
Daesang Launches the New Korean Snack Lineup for Global Consumers
Restaurant-Inspired Frozen Comfort Foods
The Boston Market At Home Frozen Foods Has Been Expanded
TV Dinner Restaurants
TV Dinners for U Serves Meals to Enhance the Streaming Service Experience
Film-Inspired Dessert Campaigns
EDWARDS® Desserts Has Collaborated with Actor Jason Biggs
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Promotional Pizza Roll Deliveries
Totino’s Pizza Rolls Can Be Ordered on Super Bowl Sunday
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Celebrity Super Bowl Commercials
NYX Makeup and Cardi B Debut Their First Super Bowl Commercial
Takeout-Inspired Frozen Fries
Birds Eye Crispy Chips Pair Well with a Variety of Fare
branded Cheeseburger-celebrating initiatives
Wayback Burgers celebrated National Cheeseburger Day
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
Customer-Driven Pizza Menus
The Pizza Guys Fan Favorites Lineup Has Four Options
TV Personality-Backed Promotions
Dominos Taps Simon Cowell for its New Marketing Campaign
Celebrity-Backed Breakfast Mixes
The Latest Duncan Hines Dolly Parton Products are Arriving Now
Fast Casual Kids Meals
Freddy’s Just Added Three New Freddy’s Kids Meals
Movie-Inspired Beef Burgers
BurgerFi Launches the New Yes, Chef Burger Inspired by The Menu
Cracker-Themed Tex-Mex Meals
Taco Bell and Cheez-It Partnered on Two New Menu Items
Teen Film Dining Promotions
Frankie & Benny’s is Celebrating the Arrival of the Mean Girls Film
Sports Affiliated Restaurant Campaigns
NFL Trio Star in a Official Grill + Bar Sponsor Campaign