From boutique gyms that take decor inspiration from Soho House clubhouses to paid music streaming services that promise lossless audio files, luxurious experiential perks serve to entice members when the act of being a member alone is enough of a status symbol.
Looking for memory-making benefits to offer customers, businesses and brands seek to create one-of-a-kind tangible experiences that engage the senses rather than mere proof of membership. Essentially, individual consumers are looking to experience something that money can't directly buy.
Given the shrinking size of the middle class, some would say that all brands have become luxury brands, and similarly, that all memberships have become luxury memberships. This expanded definition of luxury combined with a predisposition toward exclusive experiential perks has led to the emergence of high-end clubs that offer niche experiences targeted to a certain individual.
15 Luxe Experiential Perks
15
Scholarly Boutique Gyms
The Library Gym is Transforming Training into an Upscale Activity
14
Contemporary Boutique Gyms
1Rebel in London is a Former Office Turned Theatrical Luxury Gym
13
Rapper-Founded Members Clubs
The Sher Club is a Private Members Only Club Founded by Drake
12
Boutique Coworking Facilities
East Room is a Design-Focused Creative Membership Club in Toronto
11
Invitation-Only Arts Associations
The Battery is a Chic Members-Only Club in San Francisco
10
Members-Only Airlines
Beacon Service Introduces Subscription-Based Travel for Frequent Fliers
9
Versatile Fitness Memberships
ClassPass Lets People Enjoy Unlimited Classes to Boutique Studios
8
Shared Office Memberships
The MatchBOX Studio Provides a Collaborative Space for Entrepreneurs
7
Members-Only Coffee Bars
This North London Coffee Shop Sits Within a Coworking Club
6
Car Dealership Spas
The Mercedes-Benz Burlington Location Boasts a Spa and Cafe
5
Origata Membership Clubs
MIWA is a Japanese Cultural Club in Paris Founded by Fumihiko Sano
4
Lossless Music Streaming Platforms
Tidal is a Quality-Focused, Subscription-Based Music Service
3
Auto Showroom Lounges
Club Aston in Los Angeles Serves Up Martinis to Customers
2
Car Servicing Restaurants
The Kent & Co Wine Bar Doubles as an Auto Repair Shop
1
Travel Perk Social Clubs
The Grace List Aims to Make Love and Business Connections
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Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Anniversary-Celebrating High Jewelry Collections
The Piaget Essence of Extraleganza is Chic
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
Elite Authenticator Programs
Vestiaire Académie Fights Counterfeit Goods with Specialized Training
Themed Celebrity Activations
Sheraton Centre Toronto will Host Numerous Taylor Swift Experiences
Toronto Wellness Boutiques
Trove Wellbeing Offers Wellness Services in Toronto
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Customizable Co-Created Sneakers
Golden Goose Offers a Sneaker Maker Experience in Toronto
Cinema-Inspired Hotel Packages
The St. Regis Hotel Boasts the Cinematic Experience Room Package
Concept Perfume Stores
Lush's Perfume Library Provides Consultations with Fragrance Experts
Gym-Themed Croissant Experiences
NUDAKE Haus Nowhere Shanghai is an Experimental Art Cafe
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
In-App Travel Offerings
Expedia Group Utilizes AI to Curate Summaries and Trip Details
Zen-Inspired Experiential Retail Concepts
One Golden Thread Opens Its Innovative Space
Icon-Led Travel Experiences
Airbnb Icons Offers Experiences Hosted by Icons in Music, Film, & More
Wellness-Centric Credit Cards
Wells Fargo &Mastercard Debut the Attune℠ World Elite Mastercard®
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
In-Store Mixed-Reality Gyms
Meta Quest and Puma Created the World's Smallest Gym
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Eco-Conscious Coffee Programs
Costa Coffee's Club Loyalty Scheme Rewards Eco-Minded Customers
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Edgy Futuristic Activations
The Oakley Exoplanetary Bunker in Paris is Otherworldly
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Minimalist Home Fitness Equipment
Lifted Movement Transforms the Perception of At-Home Fitnes
Fitness-Focused Coffee Shops
GymNation Launched the World's First Fit-Café Concept
Experiential Chocolate Events
Ghirardelli's Sampling Experience in Toronto Offers Indulgent Treats
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Premium Athleisure Retail Concepts
CASA FILA is an Experiential Pop-Up in NYC
Accessible Luxury Goods Platforms
Zero Collective Makes Designer Handbags Affordable for Canadians
Exclusive Membership Club Openings
Soho House Will Open a New Location in London's Mayfair
Playlist-Enhanced Outfit Recommendations
Stitch Fix and Spotify Collaborate on a Unique Experience
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Hyper-Personalized Playlists
Spotify is Using Advanced AI to Create a Connection Through Playlists
Immersive Coffee Boutiques
Nespresso Canada Has Launched a New Boutique in Montreal
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Cinema-Inspired Lifestyle Sets
Aesop's Gift Sets Elevate Self-Care with Cinema-Inspired Elegance
Experiential Lip Color Services
Lip Lab Toronto's Lipstick-Creation Experience is Customizable
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Members-Only Retail Platforms
Invite-Only Subscription Platform Mile Reshapes Luxury Shopping
Personalized Wellness Journeys
Spa myBlend at the Ritz-Carlton Offers an Immersive Experience
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Beauty Loyalty Programs
Sephora Plans to Introduce a New Customer Loyalty Program in the UK
Gym-Goer Breakup Kits
RXBAR's R-eXes Offer Pays for Exes to Find a New Gym
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Pet-Inspired Hotel Services
Hotel X Has Expanded Its VIP (Very Important Pet) Program
Exclusive Culinary Memberships
The Membership by Giadzy is a VIP Program for At-Home Chefs
Holistic Longevity Wellness Programs
Preamble Focuses on Healthspan & Longevity with New Program
Digital Wallet Loyalty Solutions
Loopy Loyalty Adds Loyalty Cards in Apple and Google Wallet
Invite-Only Pilates Studios
Tera Studio & Pilates Club is a New Referral-Based Pilates Studio
Sporty Ice Cream-Themed Activations
The Häagen-Dazs Flavour Club is Coming to the UK
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Revolutionary Fitness Experiences
Fred Fitness Boasts a Gym with AI-Driven Workouts
Value-Driven Delivery Memberships
Skip+ Unlocks Lower Service Fees, Premium Deals and More
Vibrant Independent Hotels
The Memphian Hotel Features a Low-Pressure Environment for Workouts
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Comfort-Focused Wellness Experiences
Hotel X Toronto Now Offers Spa Services Inside Guest Rooms
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Sensory Product Pop-Ups
The Pain Payback Was Hosted by Philips Lumea to Help Consumers De-Stress
Hospitality Loyalty Programs
Millennium Hotels and Resorts Revamps Its Reward Program
Early Retirement Communities
The Cantinas by Taco Bell Invites Young Adults to Live Like Retirees
Sustainable Automotive Scents
The Mercedes-Maybach Haute Parfumerie Collection Has Six Scents
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Fitness Club-Targeting AI-Based Software
EGYM Introduces EGYM Genius to Enhance the Gym Experience
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Web3-Driven Loyalty Programs
Hugo Boss Elevates its Rewards Program to Foster Customer Engagement
Elevated Outdoor Lodging Experiences
Hilton Has Announced an Exclusive Partnership with AutoCamp
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Personalized Hydration Memberships
Gatorade Unveils its First Rewards Program for Frequent Buyers
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Communal Social Health Clubs
STUDIO K Designs the BIÂN to Celebrate Third Anniversary
Luxury Hotel-Inspired Varsity Collections
Sporty & Rich x The Carlyle Hotel Debut Vintage Styles
Luxury Auto-Branded Travel Experiences
The Porsche Travel Experience is Available in Canada
Opulent Automotive Hospitality Experiences
Genesis Partners with Forbes Travel Guide
Luxury Brand Spa Takeovers
Dior Offers Exclusive Wellness Experience at the Beverly Hills Hotel
DIY Retailer Rewards Programs
Lowe’s Launches the MyLowe’s Rewards Loyalty Program
Benefits-Focused Racing Partnerships
American Express Cardmembers Enjoy Benefits at Formula 1®
Affordable 24/7 Gym Models
PureGym Expands its Pure Fitness Concept into the North American Market
Engaging Spending Insights
Parcely Finance is Like 'Spotify Wrapped' for Spending Habits
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Simplified Loyalty Programs
CVS Pharmacy Adds Two More Membership Tiers to its Reward Program
Massage Chair Employee Perks
Massage Chairs for Business Has Unveiled a New Website
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Free Gym Weddings
Blink Fitness is Helping Couples Tie the Knot on Valentine's Day
Repurposed Train Carriage Experiences
Supperclub.tube Presents a Unique Six-Course Dining Event
Co-Creating Consumer Communities
The Sam's Club Member’s Mark Community Provides Valuable Feedback
Fitness-Enhanced Rental Properties
DBS Development Partners with Frame Fitness and Lifted Movement
Basketball League-Inspired Metaverses
The NBPA Metaverse Offers an Immersive Digital Experience
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Luxury Travel Concierge Services
Weave a Thousand Journeys Boldly Focuses on Senior Women
Customized Membership Cards
Amaze Technologies Offers Digital Wallet Loyalty Solutions for Brands
Preventative Wellbeing Retreats
EQ Offers a Comprehensive Approach to Enhancing Personal Wellbeing
Performance Pre-Workout Powders
Gold's Gym Launched Its First Premium Pre-Workout Products
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Creative Promotional Gifts
Paka’s Sock Gift Box Offers Chance to Win a Peru Adventure
Mobile Ad-Supported Checkouts
Sam's Club is Launching Display Ads in its Mobile App
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Dynamic Australian Automobile Platforms
Toyota's 'Toyota Go' Program Enhances Customer Engagement
Immersive Meditative Spaces
Sage + Sound Offers a Diverse Range of Experiences and Classes
Snack Bar Fitness Promotions
This nākd ClassPass Promotion Offers Free Memberships
Teen Fitness Programs
GoodLife Fitness Introduces Teen Memberships
Company Culture-Enhancing Communication Tools
Motivosity Has Unveiled a New Feature Called Spaces
Immersive Audio Experiences
The Sphere in Las Vegas Features the ‘XO Audio’ Element for Music
Discount Retailer Rewards Apps
Poundland's 'Poundland Perks' Program Unlocks Exclusive Discounts
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Curated Cheese Experiences
Curdbox Will Certainly Delight Cheese Enthusiasts
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Digital Loyalty Companions
Brew Perks Offers an Easy Way to Track Rewards, Unlock Exclusive Deals
Audio Brand Rewards Programs
Skullcandy Soundlab Elevates Loyal Fans to Co-Creators
Elevated Hospitality Rewards Programs
Al Khoory Hotels Implements a Premium Loyalty Program
Eco-Conscious Workshop Experiences
Six Senses Vana Celebrates Environment Day with its Earth Lab
Fitness Studio Gamification Tools
Xplor Mariana Tek Enhances Member Motivation & Engagement
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Small Group Adventure Initiatives
Exodus Adventure Travels Partners with Priority Pass
Luxury Resale Memberships
Rebag's Rebag+ Membership Offers Unprecendented Flexibility
Personalized Gear Memberships
Gatorade iD is a Free Membership Platform with Exclusive Perks
Outdoor Enthusiast-Specific Health Benefits
Prenuvo Opens a Denver Clinic & Joins Ikon Pass
Experiential Workplace Rewards
Bondly Has Over 300 Experiences for Employers to Reward the Team