Vestiaire Académie Fights Counterfeit Goods with Specialized Training
Laura McQuarrie — July 18, 2024 — Business
References: fr.vestiairecollective & fashionunited.uk
The surge in demand for second-hand and vintage goods from a new generation of shoppers has given rise to the need for authenticated purchases and experts adept at discerning counterfeit goods accurately—leading Vestiaire Collective to launch Vestiaire Académie. Second-hand platform Vestiaire Collective recognized a lack of schools that offer specialized training and filled the void by creating one of its own.
Over 90 people have completed Vestiaire Collective's internal training course, including team members from the fashion industry, auction houses and the archives of the major fashion houses. Even after months of training and assessing more challenging pieces, those who go through the elite training program continually upgrade their knowledge in the fight against fake products.
Over 90 people have completed Vestiaire Collective's internal training course, including team members from the fashion industry, auction houses and the archives of the major fashion houses. Even after months of training and assessing more challenging pieces, those who go through the elite training program continually upgrade their knowledge in the fight against fake products.
Trend Themes
1. Expert-led Verification - The growing need for certified authentication skills in the second-hand market reveals the potential for expert-led training programs.
2. Second-hand Market Growth - The increasing popularity of vintage and pre-owned goods opens up opportunities for enhanced authentication processes.
3. Continuous Education Systems - Ongoing training for professionals in niche markets highlights the importance of continuous education systems to maintain high standards.
Industry Implications
1. Luxury Fashion - Luxury fashion brands benefit from certified verification programs to maintain brand integrity and customer trust.
2. E-commerce Platforms - E-Commerce platforms dealing in pre-owned goods require robust authentication services to ensure product legitimacy.
3. Auction Houses - Auction houses see value in employing expert authenticators to accurately verify high-value vintage items and prevent fraud.
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