In the sporting era of 3-1 comebacks, the April sports trends demonstrate a reflection of the improbable coming to fruition despite astronomical odds. Once, sports represented the purest form of human competition, but anyone with such a backdated philosophy would today be stunned by modern advances in sports science, advances that extend far beyond what anybody or any body could do alone.
The Columbia Montrail line is a perfect example of those scientific improvements. Marathons used to be the longest runs in which anyone in their right mind would compete, but soon Iron Man races gained in popularity, and eventually 100-plus mile-long 'ultras' became common enough to inspire major sports apparel companies' products. Such races would hardly be possible in the first place were it not for increased research into training techniques and technology.
Top 35 Sports Trends in April
34
Body-Positive Sportswear
The Nike Plus Size Collection Introduces a Range of Extended Sizes
33
Collaboration Suspension Sneakers
The Adidas x Porsche Design Bounce S4 Lux Sports Shoe is Stylish
32
Workout-Augmenting Gadgets
The 'BlazePod' Workout Fitness Device Randomizes Exercises
31
Ultra-Endurance Running Gear
The Columbia Montrail Line is Inspired by an Ultra-Endurance Race
30
Creative Fitness Studios
'Project by Equinox' Empowers Trainers to Create the Future of Fitness
29
Eco-Friendly Cork Surfboards
The 'KORKO' Surfing Surfboard is Sustainable Crafted and Affordable
28
Recycled Exercise Equipment
The Yogacycled Eco-Friendly Yoga Leggings Offer a Four-Way Stretch
27
Gas-Free Standup Watercraft
The Free Form Factory Gratis X1 Personal Watercraft is Emissions-Free
26
Electric Longboard Kits
'JayKay' Introduces an Electric Longboard Truck with an Integrated Engine
25
Lightweight Foam Snowshoes
The Crescent Moon 'Eva' All-Foam Snowshoes are Ideal for Winter Hikes
24
Custom Sports Drink Pods
Gatorade Gx is a New System for Providing Personalized Sports Drinks
23
Post-Workout OJ Smoothies
This Delicious Greek Yogurt Smoothie is made with Florida Orange Juice
22
Sporty Selfie Snack Bags
Walkers Crisps' Special Chip Packages Encourage Selfies and Sharing
21
Holistic Athlete Smartwatches
The Garmin Forerunner 935 Fitness Smartwatch is Comprehensive
20
Form-Tracking Runner Devices
The 'SHFT IQ' Virtual Coach Enables Runners to Train with Better Form
19
Branded Sportswear Hijabs
Nike Created the Pro Hijab for Female Muslim Athletes
18
Wooden Golfer Camera Holders
The Puttskee 'PuttCAM' Smartphone Mounts Record Golf Games
17
Asymmetrical Wrist Watch Wearables
The M&N Watch Merges Technology and Design Aesthetics
16
Ultra-Lightweight Ice Axes
The Ice Rock Idol is the World's Lightest Ice Ax
15
Social Cycling Tours
Cycle City Tours Allows Participants to Learn About Areas in a Unique Way
14
Smart Swimming Trainer Devices
The 'Ovao' Attaches to Your Swimming Goggles for Intuitive Training
13
LGBT Self-Defense Classes
This Brazilian Martial Arts School Helps Women and LGBT People
12
Headphone-Infused Goggles
The Nike+ Swimming Goggles Play Music During Aquatic Training
11
Wearable Yoga Props
AVA Yoga Bodywear Encourages Awareness and Yoga Adjustments
10
Workout Optimization Headphones
Halo Sport Helps People Improve Performance Via Neurons
9
Holistic Body Cycling Sensors
The LEOMO 'TYPE-R' Cycling Training Coach is Comprehensive
8
Workout Recommendation Trackers
The Lumo Wearable Run Sensor Clip Improves Cardio Routines
7
Team Jersey Air Fresheners
KIA Motors' Automotive Air Fresheners Boast NBA-Themed Scents
6
Workout Communication Apps
'TrainerPlan' Lets Users Create Workout Plans and Chat with Trainers
5
Athletic Health Apps
Adidas' 'ALL DAY' Provides Daily Challenges for Mind and Body Health
4
Speedy Celebrity Workouts
This Kendall Jenner Workout Only Takes 11 Minutes to Complete at Home
3
Boozy Brunch Marathons
The Great Divide Brewing Company's 'bRUNch' Served "Breakfast Beer"
2
Dispensary-Sponsored Drifters
Shango Premium Cannabis Will Sponsor Danny George's PRO2 Drift Car
1
Italian Rubber-Infused Skis
The Pirelli Blossom Skis Cut Vibrations by 60 Percent
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Speed-Optimizing Running Shoes
adidas Unveils the Adios Pro 4 and Evo SL Sneaker Models
Collaboration Athletic Footwear
The Latest Salomon x Ciele Running Shoes Come in Three Styles
High-Performance Iconic Sneakers
Vans Debuts a New High-Performance Footwear Model
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Elegant Menswear Fashion Collections
Wales Bonner's SS24 Highlights adidas Collaboration
Performance-Ready Running Shoes
New Balance Spotlights the Fresh Foam X 1080 v13
Athlete-Backed Sports Training Shoes
Nike Spotlights the New LeBron TR1 Training Sneakers
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Collaboration Retro Tennis Apparel
The Lacoste x Sporty & Rich Collection Has a Soft Palette
Street Style Training Sneakers
The Adidas Y-3 Running Collection Includes Four Styles
Olympics-Inspired Running Shoes
lululemon Debuts the Team Canada Beyondfeel Women's Running Shoe
Revived Mixed-Material Lifestyle Sneakers
Nike Breathes Life Back to the Air Terra Humara Sneaker
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Sporty Vibrant Collaborative Socks
MoMA and Nike Join Forces on the Everyday Sock
Sleek Monochromatic Hiking Sneakers
HOKA's Tor Summit 2 Sneakers Get a New Update
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Preserve-Themed Pickleball Gear
Vlasic X Sprints Collaborated on a Pickleball Collection
Data-Driven Textile Running Shoes
Nike Presents its New Motiva Silhouette for Running
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Premium Technical Trail Footwear
Merrell 1TRL Launches the Future Trail Campaign for SS23
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Marathoner-Inspired Sporty Capsules
Nike Presents its New EK Umoja Collection of Sportswear
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Dynamic Technical Outerwear Series
Salomon's Sportstyle Line is Full of Technical Outerwear
Modern Fishing Gear Campaigns
Merrell 1TRL Launches the Fly Fisher Campaign
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Cross Sports Athletic Wear
The Reigning Champ x Racquet Magazine Line Arrives in Time for Summer
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Sporty Collaborative Streetwear Capsules
Palace and Stella Artois Join Forces Again on a Capsule
Responsive Marathon-Ready Sneakers
The On Cloudboom Strike Has a New Bounceboard Construction
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Designer-Backed Low-Cut Sneakers
adidas and Stella McCartney Create a New Court Boost
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Performance Pickleball Apparel
Stack Athletics' Summer Collection Keeps Players Cool on the Court
Indestructible Running Shoes
norda's 005 Model is an Advanced Sturdy Trail Running Shoe
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Expression-Focused Sportswear Capsules
Reebok Launches the ‘Create What Makes You’ Collection
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Dynamic Artful Outerwear Capsule
Moncler and adidas Join on the Art of Explorers Collection
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Sailing Race-Inspired Fashion Capsules
The Louis Vuitton 37th America’s Cup Barcelona Line is Chic
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Immersive Virtual Marathons
Peloton Created a Visual NYC Marathon Experience for the Peloton Tread
Versatile Athletic Capsules
Brunette the Label’s Sport Collection Just Dropped
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Inclusive Marathon Campaigns
adidas Worked with Marathons to Support Neurodivergent Athletes
Victory-Inspired Premium Fashion
Wales Bonner Presents the Marathon Collection for SS24
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Intercontinental Collaborative Capsules
BornXRaised and Paris Saint-Germain Work on a Collection
Sporty Collaboration Watches
The Breitling Endurance Pro IRONMAN is Limited to 250 Units Per Color
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Post-Apocalyptic-Themed Footwear
Nike ISPA Launches the Mindbody Sneaker with Distressed Details
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
College Sports-Themed Watches
Breitling Launched New Athleisure Watches of Four Universities
Avant-Garde Sporty Fall Fashion
Y-3 Presents its Latest Capsule for the FW23 Season
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Runner-Friendly Performance Jackets
On's Challenger Jacket is Designed for Adventure
Collaborative Outdoor Technical Apparel
Hyke and The North Face Join on a New Outdoor Capsule
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Vibrant Women's Athlete Kits
Oakland Soul Sports Club Unveils Its 2024 Designs
Reversible Sports Bras
lululemon's Bend This Collection Shares Styles for Flipping & Layering
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Pickleball-Inspired Apparel
Le Pickle Club is a New Chic Parisian Collection
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Boston Marathon Apparel
The 'Good Hill Hunting' Collection from Bandit Running Just Launched
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Olympic-Inspired Sportswear Collections
Chubbies Has Introduced a Team USA Capsule Series
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
Expansive Sporty Spring Timepieces
adidas Originals Presents the SS23 Watch Collection
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Spring-Ready Golf Collections
Macade Golf Proudly Presents Its Spring 2024 Golf Collection
1980s Athletic Club Collections
Miller Lite and Mitchell & Ness Revive Iconic 1980s Capsule
Co-Branded Hiking Capsules
adidas TERREX and National Geographic Debut a 16-piece Hiking Line
Plastic-Free Compostable Sportswear
Community Clothing's Organic Athletic Uses Natural Materials
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Spring-Ready Tecnical Garments
_J.L-A.L_ Presents its Latest Collection Designed for SS24
Marathon Retail Partnerships
The Deliveroo x Boots Marathon Roo-covery Hub is a One-Stop Shop
Sports Drink-Branded Fashion Lines
POWERADE and Katie Grimes Use Upcycled Materials in New Capsule
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Three-Way Collaborative Retro Sneakers
MARQUEEPLAYER, mita, and New Balance Join Forces
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Stylish Everyday Men's Footwear
Lululemon Introduces the New Men's Footwear Collection
Spring-Ready Militaristic Streetwear
Alpha Industries Strengthens its Roster with the SS24 Capsule
Marathon Season-Ready Footwear
PUMA Introduces New Shoes in its Marathon Majors Design
20s-Inspired Sportswear Collections
Balmain Unveils Its New Vintage-Themed Sportswear Range
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Urban Hiking-Themed Spring Fashion
ROA Presents its Newest Capsule Designed for SS24
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Lightweight Running Tops
Nathan Launches New Running Gear: The Qualifier Tee and Sprinter Tank
Prescriptive Mental Health Posters
Parkrun Encourages Movement on World Mental Health Day
Elevated Performance Running Shoes
ASICS' METASPEED Paris Pack is the Latest to Join its Roster
20s-Inspired American Sportswear Collections
Thom Browne Debuts a High Summer Capsule Collection
Breast Cancer Awareness Bras
Decathlon Canada Co-Designs a Sports Bra for Breast Cancer Survivors
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Nautical-Themed Spring Apparel
Drake's Presents its Latest Collection for Spring 2023
Performance-Driven Golf Apparel
Lee's Debuts the Lee Golf Series, Blending Functionality & Style
Collaborative Sporty Football Kits
Manchester City Joins PUMA On a New Football Kit Design
Phygital Televised Races
Michelob ULTRA's Lap of Legends Pits Formula 1 Drivers Against Avatars
Unpredictable Fashion Collections
Our Legacy Debuts Its Spring 2024 Line, Titled 'Snow in April'
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Star-Adorned Chunky Shoes
Golden Goose Unveils the 'Marathon' Sneaker and Star-Studded Campaign
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Soccer-Specific Online Retail Destinations
Men in Blazers Has Partnered with WorldSoccerSShop
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Co-Branded Sleek Running Collections
Carhartt WIP Joins Progress Running Club on a Capsule
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Joint Technical Athletic Collection
2XU and Distinct Vision are Inspired by the Badwater 135
Upgraded Adaptive Sports Components
Bridgestone Supports Athletes at the 2024 Paralympic Games
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
80s-Inspired Football Capsule
adidas Originals and Manchester United Join on a Retro Capsule
Innovative Cooling Product Partnerships
MISSION Sponsors runDisney Springtime Surprise Weekend
Vibrant Sportswear Lines
New Balance's Made in USA Season 3 Collection Celebrates Sport Heritage
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Banana Brand Marathon Sponsorships
Chiquita Crowned the 'Official Banana' to Fuel Runners
Avant-Garde Sporty Fashion Apparel
Rick Owens and Champion Continue their Collaboration
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts