'Project by Equinox' Empowers Trainers to Create the Future of Fitness
Laura McQuarrie — March 17, 2017 — Lifestyle
References: projectbyequinox & wellandgood
'Project by Equinox' is being launched as an all-new testing ground in NYC that hopes to pair trainers with "fitness rebels" to develop new workouts and shape the future of fitness.
Some of the classes that can be booked by the public at Project by Equinox include elements of conditioning, cardio, strength and HIIT, but the brand takes care to note that the instructors do not limit themselves to these different types of training, as the program is all about innovation and encouraging creativity in the world of fitness.
As Chloe Heckman, Equinox’s senior director of business development says: “In our industry, we didn’t feel like there was a true creative space. We wanted to empower the brightest people in fitness with resources they’ve never had before.”
Some of the classes that can be booked by the public at Project by Equinox include elements of conditioning, cardio, strength and HIIT, but the brand takes care to note that the instructors do not limit themselves to these different types of training, as the program is all about innovation and encouraging creativity in the world of fitness.
As Chloe Heckman, Equinox’s senior director of business development says: “In our industry, we didn’t feel like there was a true creative space. We wanted to empower the brightest people in fitness with resources they’ve never had before.”
Trend Themes
1. Innovative Fitness Classes - The rise of 'Project by Equinox' showcases the trend of creating unique and innovative fitness classes that push the boundaries of traditional workouts.
2. Collaborative Training Programs - The collaboration between trainers and 'fitness rebels' at 'Project by Equinox' highlights the trend of developing training programs that bring together diverse perspectives to create new fitness experiences.
3. Emphasis on Creativity in Fitness - The focus on encouraging creativity and innovation in the world of fitness, as seen at 'Project by Equinox', indicates a trend towards empowering fitness professionals to think outside the box and experiment with new workout ideas.
Industry Implications
1. Fitness and Wellness Industry - The fitness and wellness industry can capitalize on the trend of creating unique fitness classes and training programs that appeal to customers seeking innovative workout experiences.
2. Gym and Studio Owners - Gym and studio owners have the opportunity to embrace the trend of promoting creativity in fitness by providing resources and support for trainers to develop new and exciting workout concepts.
3. Fitness Equipment Manufacturers - Fitness equipment manufacturers can leverage the trend of emphasizing creativity by developing innovative equipment and technologies that facilitate unique and engaging workout experiences.
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