It's no secret that our collective culture has a weight problem, but these anti-obesity campaigns take an extreme approach at raising awareness. From humiliating gym campaigns to ads that depict extra weight as imprisonment, these innovations certainly don't mince words.
Are these anti-obesity features what our society needs to step it up and get into shape, or are they downright offensive?
Implications - If the problem of obesity continues, the advertisements get louder and louder so that people will finally realize that it is a severe problem. Advertisements have a huge impact on people, so when they are delivering a message of truth and honesty people will pay attention whether they like the information or not.
25 Shocking Anti-Obesity Features
25
Fat David Statue
Move, Don't Get Fat Campaign
24
Overweight Toys
Fat Barbie, Superman and LEGO Figures Highlight Child Obesity
23
Humiliating Gym Campaigns
Fitness First's Giant Scales at Bus Stops Display Your Weight
22
BIG Fans Make Social Statement
Fat Everyday Women at Jordan's Lingerie Launch
21
Girls on Your Fat Belly?
Clever Gym Ad Provides Motivation
20
Viral Celeb Weight Wars
Is New York Post Cartoon With Super-Obese Jessica Simpson Cruel or Comedy?
19
FatWorld Video Game Simulates Getting Fat
18
Obese Interior Design
The Fat Chair is a Winner
17
Guerrilla Obesity Awareness Campaign
Every Fifth Child is Overweight
16
Insulting Eco Campaigns
PETA Encourages Vegetarian Diets With Ads That Ask You to Lose Weight
15
Obsessions With Super-Sized Food
ThisIsWhyYoureFat.com Shows We're Hooked on Grease
14
Government-Subsidized Gyms
South Korea Combats Childhood Obesity
13
Cheeky Bathroom Scales
8 Fun Ways to Weigh In
12
Offensive Video Games
‘Fat Princess' Outrages Feminists
11
Airline Fat Tax
Overweight Fliers to be Penalized?
10
Comparing Obese People to Animals
Controversial Del Mar Spa Ads
9
Blunt Weight Loss Messages
‘Excess Baggage' Ads Encourage Fatties to Live Healthfully
8
Super-Sized Fat Seats
Shameful Seating for the Obese Installed on Brazilian Subway
7
Unconventional Motivation
Gold's Gym Ads
6
Viral Ads Against Obesity
ParticipAction Campaign Targets Youth
5
Body Fat Imprisonment
Striking Companhia Athletica Campaign Against Obesity
4
Hidden Obesity Cameras
Stealth Cameras Logging Body Size
3
Unintentional Meanvertising?
India Plus-Sized Jeans Ad Uses Images of Women to Make an Elephant
2
Digital Weight Gain for Obesity Awareness
‘Measure Up' by Australian Government
1
Boarding School for Overweight Students
Academy of the Sierras
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18 Designers Conceptualized Walking Sticks for the Future Selves
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Portion-Adjusted CPG Snacks
Conagra is Altering its Products in Response to GLP-1 Popularity
Trauma-Informed Interior Designs
IKEA Introduces Trauma-Informed Tiny House for Seniors
Inconspicuous Pet Furniture
Pilar Pirez Manfredi Designs the TAIPEI Pet Furniture Collection
Biometric Pull-Up Bars
The 'Grip' Pull-Up Bar Concept Measures Body Fat and Muscle
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Exaggerated Seating Solutions
The Ode to Chair 14 by Jiri Krejcirik Honors the No. 14 Chair
Mid-Century Modern Furnishings
Todd Hewitt Adds Four Designs to the Last Ditch Series
At-Home Body Contouring Systems
Celluma Contour Simultaneously Treats the Waist, Hips and Thighs
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Mobile-Compatible Body Scans
FitnessAI Has Introduced a New BodyScan Feature on its Platform
Health-Conscious Mouse Designs
The 'Ergo' Ergonomic Mouse Concept by Pranav Kuber is Advanced
Destigmatized Weight Health Campaigns
Felix's New Campaign Reframes Modern Weight Management
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Dynamic Industrial Outdoor Gyms
Studio Adolini Designs the OUT-FIT Outdoor Gym for Ethimo
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Space-Conscious Exercise Kits
The Conceptual 'SUMMER' Home Fitness Kit is All-in-One
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
70s-Inspired Structural Furniture
Nouveau Standard Creates the Collection 12 of Retro Designs
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Performance-Driven Ergonomic Office Chairs
Stan Deng's Newtral Magich Chair is Ultra-Adaptable
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Fitness-Focused Coffee Shops
GymNation Launched the World's First Fit-Café Concept
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Weight Wellness Campaigns
Atkins Way Invites Newcomers to the Low-Carb Lifestyle Movement
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Organic Contour Couch Designs
The Siwa Sofa Offers Sections for Curling Up
Functional Everyday Object Collections
Goux Studio Showcases the New Modular Plus Collection
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Celebrity-Designed Furniture Series
goop and CB2 Join Forces on their Second Collection
Visibly Undulating Stool Designs
The Concave Stool by Deniz Aktay is Structured Yet Soft
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Deflated Balloon Clothing Hangers
Chong Shop Has Revamped the Iconic Clothes Hanger Using Waste
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Lifestyle Commentary Stool Collections
The Hipstool Series by Seo Chung Kyo is Industrial
Lifestyle Insight-Inspired Furniture
Formway Sets Up its Own Furniture Brand Noho with New Range
Ultra-Comfy Seating Collections
FURN OBJECTS Designs a Cushy Lounge Chair and Pouf Set
Oblong Color-Blocked Furniture
The Meritalia Morphologica Collection Has Two Pieces
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Storage-Equipped Restaurant Chairs
The RACK Chair Design by Zhiyuan Fang is Multifunctional
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Domestic Awareness Campaigns
IKEA Australia Presents the This is Not a Home Campaign
Human Form-Inspired Furniture Series
Bend Goods Introduces the Tube Collection of Furniture
Art-Centric Dynamic Gaming Chairs
Herman Millers Presents the Artful Embody Gaming Chairs
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Cheeky Holiday Collections
Fruit of the Loom Introduces the Conversation Stoppers Collection
Sustainability Driven Brand Commitments
Humanscale Celebrates Its Growing Ocean Collection in July
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Dynamic Furniture Designs
The Tom Dixon 'Fat and Plump' Collection Offers Sculptural Flexibility
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Voluptuous Modern Sofa Designs
Tom Dixon Reimagined Everyday Sofas Adapt to Modern Living
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Slim-Structural Leather Sneakers
adidas Shines a Spotlight at the Country OG Sneaker
Automotive-Inspired Sculptural Furniture
SANAYI313 Launches the Lounge Collection of Furniture
Racism-Combatting Handbag Designs
Grey Brazil Has Designed the Anti-Racist Handbag
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Modern Aging Fitness Programs
BOOST Camp Helps Adults Embrace Quality Protein & Strength Training
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Hidden Discrimination Books
'Throwaway Comments' Fights Microaggressions in the Workplace
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Muscle Loss-Combating Playground Benches
Helan & RAAK Design Modify Benches to Encourage Activity
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
American Art Furniture Exhibits
Superhouse Gallery Debuts an Exhibition on American Art Furniture
Furniture-Expressive Magazines
Flexform Creates the Somewhere Magazine to Highlight Designs
Exercise-Mimicking Pill Compounds
Researchers Developed the SLU-PP-332 to Trick the Body's Muscles
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Complimentary TV Workout Classes
Samsung and F45 Partnered to Offer Living Room Workouts
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Electronic Packaging-Made Stools
Razeen Mohammed Designs the Portable EDGAR Stool
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Viral Oversized Waistband Hoodies
Unfinished Apparel Aims to Support Mental Health Awareness
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
AI-Powered Weight Management Platforms
Twin Health Has Unveiled Its Healthy Weight Solution
Heat-Retaining Shapewear
The Popilush Redtag Collection Features Coffee Charcoal-Infused Fibers
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Couch-Free Lifestyle Challenges
RXBAR's Bar the Couch Pledge Invites People to Get Moving in 2024
Compact Pillowy Furniture Designs
OBJEKTE UNSERER TAGE Designs the Sander Series for Fall
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Comedic Gut Health Campaigns
The Gut Gap by MiraLAX Brings Awareness to Millennial Women's Health
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Extreme No-Excuse Fitness Apps
Workout Nightmare Blocks Websites Until the Workout is Finished
Wearable Weighted Blanket Designs
The Weighted Hoodie By Champion Adds a Feeling of Comfort
Body-Scanning Wellness Subscriptions
Zozofit 2.0 Introduces Body Shape Scanning via a Smartphone
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Appetite-Curbing Vibrating Pills
This Pill Stimulates the Stomach's Stretch-Sensitive Receptors
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Vibrant Versatile Furniture Series
Here Now Introduces a Versatile Capsule of Furniture
Broken Bike Lock Furniture
Design Students Showcase the People and Places Exhibition
Home Mobility Accessible Furniture
Capella Design Creates Furniture that Blend Style and Function
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Self-Defence Tubular Inflatable Chairs
Pneuhaus' Street Seats are Outdoor Chairs for Protests
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Powder-Coated Steel Furniture
Objekte Unserer Tage Designs the IVY Outdoor Collection
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Inclusivity-Centric Back-To-School Campaigns
Sistema Launched a Back-To-School Survey
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Greenhouse Gas-Reducing Video Tools
IMPACT+ Has Debuted the Creative Optimizer Self-Service Tool
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Playful Dynamic Furniture Capsule
Another Human Presents the New Galliforms Collection
Virtual Weight Loss Services
Felix Health's Tailored Program Eases Weight Management Struggles