Formway Sets Up its Own Furniture Brand Noho with New Range
Amy Duong — May 14, 2024 — Art & Design
New Zealand-based design studio Formway presents new pieces for its furniture brand Noho with a collection of tables and chairs. These are reimagined ideas of a dining room set that breaches beyond just the purpose of eating. There are three pieces with the latest Dine table range, the Noho Move chair, and the Lightly chair.
The designs are made with eco-friendly materials highlighting reclaimed and biobased materials, breathing new life into what were once fishing nets, discarded carpets, and more. Additionally, the company also referenced "hundreds of hours of observational footage of people in their homes" to help them understand how people use their furniture.
Based on these ideas, it was found that the modern fining space is also a space for arts and crafts, remote work, and homework. The Noho Move chair is an ergonomic dining chair to help aid that. The Lightly chair is lightweight and can move around a home for various purposes.
Image Credit: Noho
The designs are made with eco-friendly materials highlighting reclaimed and biobased materials, breathing new life into what were once fishing nets, discarded carpets, and more. Additionally, the company also referenced "hundreds of hours of observational footage of people in their homes" to help them understand how people use their furniture.
Based on these ideas, it was found that the modern fining space is also a space for arts and crafts, remote work, and homework. The Noho Move chair is an ergonomic dining chair to help aid that. The Lightly chair is lightweight and can move around a home for various purposes.
Image Credit: Noho
Trend Themes
1. Sustainable Furniture Innovation - Furniture crafted from reclaimed and biobased materials creates a sustainable option for eco-conscious consumers.
2. Multifunctional Furniture Design - The evolution of furniture that caters to diverse activities like dining, remote work, and arts provides versatile solutions for modern living spaces.
3. Ergonomic Home Furniture - Dining chairs designed with ergonomic features address the growing need for comfort during prolonged activities at home.
Industry Implications
1. Furniture Manufacturing - The shift towards eco-friendly materials in furniture production presents opportunities for traditional manufacturers to innovate.
2. Home Design and Decor - Growing trends in multifunctional furniture designs offer interior designers new avenues to create adaptable living spaces.
3. Sustainable Materials - The use of reclaimed and biobased materials in consumer products drives demand for sustainable sourcing and manufacturing processes.
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