Samsung and F45 Partnered to Offer Living Room Workouts
Michael Hemsworth — October 11, 2024 — Lifestyle
References: news.samsung & digitaltrends
Samsung and F45 have announced a new partnership that will see the tech brand bringing the fitness community's classes to the living room of consumer who have a latest generation TV. The partnership will see the workout classes added to the Samsung Daily+ content hub where they will offer cardio, strength, hybrid and recovery fitness options to choose from. Additional workout classes will be added over the course of the next few months and could help to enhance how a consumer exercises from their living space.
The tech brand commented on the Samsung and F45 partnership saying, "Partnering with F45 Training on Samsung Daily+ underscores our commitment to delivering digital health experiences and improving consumers’ well-being."
Image Credit: Samsung
The tech brand commented on the Samsung and F45 partnership saying, "Partnering with F45 Training on Samsung Daily+ underscores our commitment to delivering digital health experiences and improving consumers’ well-being."
Image Credit: Samsung
Trend Themes
1. In-home Fitness Streaming - The collaboration introduces a seamless way to access professional workout classes from the comfort of one's home.
2. Smart TV Integration - Integrating fitness content directly into smart TVs leverages existing technology to enhance users' daily routines.
3. Hybrid Fitness Solutions - Providing a variety of workout options, including cardio and recovery, caters to diverse fitness needs in one platform.
Industry Implications
1. Consumer Electronics - Expanding smart TV capabilities to include fitness content redefines the role of home entertainment devices.
2. Digital Health - Digital health experiences are enhanced by integrating fitness solutions directly into consumer technology platforms.
3. Fitness and Wellness - Innovative partnerships between tech giants and fitness brands create unique opportunities for at-home wellness engagement.
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