Gymshark x Steel Warriors Made Outdoor Gyms with Melted-Down Knives
Laura McQuarrie — September 24, 2024 — Art & Design
References: central.gymshark & marketing-beat
Thanks to anti-knife crime charity Steel Warriors, over 100,000 knives have been taken off the UK’s streets since 2019 and the Gymshark x Steel Warriors partnership turns melted-down knives into free outdoor gyms to make communities stronger. This initiative tackling the knife crime epidemic in urban areas is founded on three pillars: "put down," "pull up" and "show up," which champion education, opportunity and accessibility to help young people pursue their goals and passions, and uplift those around them.
The free Gymshark x Steel Warriors street gyms are accessible in North London, South London and East London, with classes focusing on calisthenics and no bookings required so that all people need to do is show up, then keep showing up.
The free Gymshark x Steel Warriors street gyms are accessible in North London, South London and East London, with classes focusing on calisthenics and no bookings required so that all people need to do is show up, then keep showing up.
Trend Themes
1. Recycled Materials Fitness Equipment - Using melted-down knives to create gym equipment emphasizes sustainability in the fitness industry.
2. Community-centered Outdoor Gyms - Free outdoor gyms built from reclaimed materials foster community engagement and wellness in urban areas.
3. Anti-violence Initiatives in Fitness - Partnerships that repurpose weapons into positive community resources highlight new avenues for social impact within fitness.
Industry Implications
1. Fitness Equipment Manufacture - The incorporation of recycled knives into gym equipment presents a novel approach to sustainability in manufacturing.
2. Urban Redevelopment - Building fitness spaces from reclaimed materials in urban areas supports redevelopment with a focus on community health and engagement.
3. Non-profit and Social Enterprises - Collaborations that create social projects from anti-violence campaigns exemplify the potential for impactful non-profit partnerships.
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