‘Excess Baggage' Ads Encourage Fatties to Live Healthfully
Katie Cordrey — March 22, 2009 — Lifestyle
References: spluch.blogspot
These bags aren't for sale, though I know several people who would love to 'bring home the bacon' with the bacon briefcase.
The designs were used in a series of advertisements for VLCC, India's largest health and beauty brand. The food bags are visual puns on dropping excess “baggage.â€
Implications - Shakespeare once wrote that "brevity is the soul of all wit," and this is a philosophy that definitely can come in handy when you are a company trying to communicate the value of your business in a straight-forward and provocative way. Sometimes consumers need visual bluntness to get why your product or service is essential, and a cleverly straight-forward campaign like this definitely achieves that goal.
The designs were used in a series of advertisements for VLCC, India's largest health and beauty brand. The food bags are visual puns on dropping excess “baggage.â€
Implications - Shakespeare once wrote that "brevity is the soul of all wit," and this is a philosophy that definitely can come in handy when you are a company trying to communicate the value of your business in a straight-forward and provocative way. Sometimes consumers need visual bluntness to get why your product or service is essential, and a cleverly straight-forward campaign like this definitely achieves that goal.
Trend Themes
1. Provocative Advertising - Opportunity for companies to use bold and blunt messaging to capture consumers' attention.
2. Visual Puns - Potential for using clever visual puns in advertising campaigns to effectively convey a message.
3. Brevity in Communication - Trend towards concise and straightforward communication to quickly convey the value of a business.
Industry Implications
1. Health and Beauty - Disruptive innovation opportunity for health and beauty brands to create bold and attention-grabbing marketing campaigns.
2. Advertising and Marketing - Opportunity for companies in the advertising and marketing industry to explore new and creative ways of delivering messages.
3. Food Packaging - Potential for food packaging companies to explore unique and visually impactful designs to capture consumers' attention.
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